PROS (company)
PROS Holdings Inc. (NYSE: PRO)[2] is a company that provides AI SaaS solutions that power commerce in the digital economy. With predictive and prescriptive guidance, companies are enabled to dynamically price, configure and sell their products and services across all channels. PROS is headquartered in Houston, Texas with offices in San Francisco, US; London, UK; Toulouse, Biot and Paris, France; Munich and Frankfurt, Germany; Sydney, Australia; and Sofia, Bulgaria.
 | |
| Public | |
| Traded as | NYSE: PRO Russell 2000 Component |
| Industry | Enterprise software |
| Founded | 1986  |
| Headquarters | |
| Products | Pricing Optimization & Management, CPQ, Opportunity Detection, Airline Revenue Optimization, Airline eCommerce |
| Revenue |  |
| US$-53.3M[1] (2019) | |
| US$-69.1M[1] (2019) | |
| Total assets | |
| Website | pros |
History
In 1985, PROS was founded by Mariette and Ron Woestemeyer. After helping pioneer revenue management in the airline industry, PROS expanded into price management and price optimization by combining pricing science with software automation designed to help businesses increase revenue and profitability through improved pricing practices.
Today, the full PROS B2B commerce platform is powered by artificial intelligence and a highly secured cloud infrastructure. PROS focuses on industry-specific pricing and selling challenges based on that industry’s economy. Industries that PROS currently serve include airlines, automotive, consumer goods, distribution, energy & chemicals, food & beverage, manufacturing, medical devices & healthcare, services, technology, and transportation & logistics.
In 2007, PROS debuted as a public company on the New York Stock Exchange under the ticker PRO.[3]
Acquisitions
- In late 2013, PROS acquired SignalDemand, which offers supply aware price and optimization software.[4]
- In early 2014, PROS acquired Cameleon Software, a provider of Configure, Price, Quote (CPQ) tools.[5]
- In 2017, PROS acquired Vayant Travel Technologies, a privately held airfare pricing company based in Sofia, Bulgaria. [6]
- In 2019, PROS acquired French travel tech firm Travelaer SAS.[7]
Solutions Offered
PROS Solutions include Price Optimization and Management, eCommerce Solutions, CPQ: Configure Price Quote, Airline Revenue Optimization Solutions, and Airline eCommerce Solutions. These solutions are offered through PROS software products: Airline Group Sales Airline Merchandising, Airline Shopping, Airline Real-Time Dynamic Pricing, Airline Revenue Management, Sales Opportunity Detection, Smart CPQ, Dynamic Pricing Management, and lastly Price Optimization Software.