Our Moment

Our Moment is the debut fragrance for women endorsed by English-Irish boy band One Direction.[1] It was launched on 6 June 2013 in London.[2] The line includes, besides the 30ml, 50ml and 100ml eau de parfum, a shower gel, a body lotion and a rollerball.[3]

Our Moment
Fragrance by One Direction
TypeWomen's fragrance
NotesPink grapefruit, wild berries, redcurrants, freesia, jasmine petals, frangipani, creamy musk, sheer woods, white patchouli
Released9 September 2013
Websiteonedirectionfragrance.com

The perfume is the best selling famous fragrance of Christmas 2013. Its sales have beaten fragrances from other celebrities such as Lady Gaga's Fame, Nicki Minaj's Pink Friday and Britney Spears' Fantasy.[4][5]

Our Moment is the first of the four fragrances to be promoted by One Direction, with That Moment, You & I and Between Us being the other three.[6]

Background

Speculation that a perfume was to be released began in mid-2012 and on 5 June 2013, the first official announcement about the fragrance was released. On 6 June, three images were revealed, peeking the bottle.[7][8][9] Later, a full image of the bottle was revealed.[10] The fragrance was presented the same day at a skyscraper in London.[2]

There were 4-second trailers released from the week beginning Monday 12 August, one for each member. The full length advert for the fragrance was released on 24 August 2013. It features the song "My Favourite Things" which originally by Julie Andrews from The Sound of Music covered by Diana Vickers.[11]

Liam Payne has reported that the idea came from a fan's petition. "A Twitter fan started an online petition for us to launch a fragrance, and we talked to our management", he said.[12]

Details

Its top notes are pink grapefruit, wild berries & redcurrants. mid notes are Fresh Freesia, Jasmine Petals & Frangipani. The dry notes are Creamy Musk, Sheer Woods & White Patchouli.[1]

Three different gift sets are available; 30ml perfume with body lotion, 30ml perfume with shower gel and 30ml perfume with shower gel and body lotion.[3]

Critical reception

The fragrance received mostly positive reviews, with Sugarscape saying "Though we find it hard not to be biased when it comes to all things One Direction, we can honestly say that their perfume is pretty damn good."[13] The Daily Mail's Elsa Mcalonan said "It's certainly a scent that you won't forget in a hurry as it doesn't wear off [...] it's truly a smell you'll need to fall in love with before you part with a penny of your pocket money."[14]

Awards

The fragrance won an award at the Pure Beauty Awards for best female fragrance.[15]

Year Ceremony Award Result
2013 Pure Beauty Awards Best Female Fragrance Won
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gollark: Well, you could measure your height in decimeters, then.
gollark: Imperial is wrong for height and of course for all other things.
gollark: > Imperial to metric conversions are not a problem if everything is in imperialImperial to imperial conversion still is.
gollark: I tried `curl -I`ing them, but it turns out the shortened URLs pointed to... other shortened URLs...

References
  1. "Our Moment - One Direction: The Fragrance". Archived from the original on 2014-04-03. Retrieved 2013-12-21.
  2. "One Direction launch debut fragrance Our Moment". Digital Spy. 6 June 2013. Retrieved 7 June 2013.
  3. "Our Moment - One Direction: Shop".
  4. Wood, Lucy. "One Direction's Our Moment beating Taylor Swift, Lady Gaga, Britney Spears and basically everyone in the fragrance war". Sugarscape. Retrieved 6 December 2013.
  5. Pocklington, Rebecca. "One Direction perfume beats Lady Gaga, Britney Spears and Taylor Swift fragrances". Irish Mirror. Retrieved 5 December 2013.
  6. http://www.onedirectionfragrance.com/products/you-and-i/fragrance
  7. "Fancy a sneak peek of a bit of the #1DFragrance bottle? We've got two more exclusive images to share with you..1DHQ". onedirection. Twitter. Retrieved 6 June 2013.
  8. "Here's another cheeky glimpse of the new #1DFragrance bottle. What do you think so far?! 1DHQ". onedirection. Twitter. Retrieved 6 June 2013.
  9. "The final image! First official look at the #1DFragrance bottle to follow. WATCH THIS SPACE… 1DHQ". onedirection. Twitter. Retrieved 6 June 2013.
  10. "We can now reveal the full image of the #1DFragrance bottle... 'Our Moment'...! 1DHQ". onedirection. Twitter. Retrieved 6 June 2013.
  11. Rigby, Sam. "One Direction's Our Moment fragrance ad, Diana Vickers sings - video". Digital Spy. Retrieved 26 August 2013.
  12. "One Direction's Liam Payne says perfume was inspired by fan petition". Press Party. Retrieved 7 June 2013.
  13. Charlotte. "Beauty Review: One Direction's fragrance 'Our Moment'". Sugarscape. Retrieved 7 June 2013.
  14. Mcalonan, Elsa (20 August 2013). "'The smell lingered like a huge cloud of candyfloss': Elsa Mcalonan's exclusive review of One Direction's first fragrance Our Moment". Dailymail. London. Retrieved 20 August 2013.
  15. "Our Moment by One Direction receives award in Pure Beauty Awards 2013". Archived from the original on 2014-02-01.
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