O2TV

O2TV (stylized as O2TV) is a Russian independent TV channel, the target audience of which are young people between 16 and 35, who, as the 2006 presentation reads, would constitute an influential portion of the electorate in the Russian legislative and presidential elections.[1]

The O2TV audience exceeds 17 million people and adds another million every month. The channel is broadcast in over 300 Russian cities, as well as in cities of the Commonwealth of Independent States (CIS).[2]

History

In 2006 the channel, which had already existed for 2 years by broadcasting music, was transformed into and rebranded as socially political. At that time it had a 'reach' of only 17 million people, including 1.3 million Moscowites. According to the President of the channel Vasily Lavrov, "We had the aim to create an independent media resource, and we did it." [1]

The title 'O2TV' was derived from the chemical designation for an oxygen molecule, O2. A popular brand on the channel — "oxygenic television", worked on the similarity of the Russian slang taboo adjective which means "perfect, great".[3]

Positioning

O2TV is positioned as "one of the first TV projects which aren't devoted to housewives". Instead, it's "television for youth, those who are little interested in the traditional TV stuff, those who live a full life". The major principle of the channel is live communication with the viewers. O2TV doesn't buy any content, but produces its own.[2]

According to Vasily Lavrov, "O2TV is antitelevision in the sense, what's the today TV in our country. We are against bubblegum music, platitude, beavisbuttheads, petrosyans, serdyuchkas and the total seamy side of traditional TV. Our task is to form a sound world-view of young people, but not to copy the consciousness of a dumb western inhabitant. In our country clever, talented people live who should recognize themselves on the TV screen." [4]

gollark: Great. I was wondering whether there just weren't rareish ones to get or I was missing them... now I'm pretty sure I'm missing them...
gollark: Fancy metal ones, that is.
gollark: How many do you see per day?
gollark: Xenowyrms are cool anyway. Which is your favourite?
gollark: If it weren't a game, that would be very reasonable, as you cut short the life of an incredibly long-lived, human-intelligence dragon to get a few others which are good for trading.

References
  1. Presentation of a new broadcast format of the First Youths TV-Channel O2TV, October 12, 2006, by MediaAtlas.Ru (in Russian)
  2. Presentation of the channel at O2TV website Archived 2008-02-24 at the Wayback Machine (in Russian)
  3. Blog entry of a Russian science fiction writer Leonid Kaganov, October 17, 2006 (in Russian)
  4. News of O2TV, February 2007 (in Russian)
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