Ni Tú Ni Yo

"Ni Tú Ni Yo" (pronounced [ni ˈtu ni ˈʝo]) is a song recorded by American singer Jennifer Lopez, featuring Cuban reggaeton duo Gente de Zona. It was written by Alexander Delgado Hernández, Lopez, Jerickson Mendoza, Jimmy Abreu, Manuel Bolivar, Marc Anthony, Oscar "Oscarcito" Hernández, Randy Malcom Martínez Amey and Álvaro Farinas, while production was handled by Arbise "Motiff" González, Julio Reyes Copello, Anthony and Hernández. The song was released digitally on July 4, 2017, by Nuyorican Productions and Sony Music Latin.

"Ni Tú Ni Yo"
Single by Jennifer Lopez featuring Gente de Zona
LanguageSpanish
English title"Neither You Nor I"
ReleasedJuly 4, 2017 (2017-07-04)
Genre
Length3:35
Label
Songwriter(s)
Producer(s)
  • Arbise "Motiff" González
  • Julio Reyes Copello
  • Marc Anthony
  • Hernández
Jennifer Lopez singles chronology
"Chegaste"
(2016)		 "Ni Tú Ni Yo"
(2017)		 "Amor, Amor, Amor"
(2017)
Gente de Zona singles chronology
"Si No Vuelves"
(2016)		 "Ni Tú Ni Yo"
(2017)		 "Lo Digo"
(2017)

A dance and reggaeton song about "when love takes you by surprise", "Ni Tú Ni Yo" was praised by critics, who described it as a potential summer hit. While failing to chart on the US Billboard Hot 100, it charted moderately worldwide, reaching the top forty in countries such as Poland, Finland, Spain, Hungary, Switzerland and Venezuela. An accompanying music video for the single was directed by Emil Nava. It depicts Lopez falling in love with a photographer played by Khotan Fernández, and features a cameo appearance by Anthony.

Background

In March 2016, it was confirmed by Billboard that Lopez had returned to Epic Records, having previously parted ways with the label in 2010. She signed a new long-term contract that saw her reunite with longtime mentor, L.A. Reid.[3] In October 2016, Billboard magazine confirmed that Lopez is working on her second Spanish album, which is set to be released in 2017 through Sony Music Latin. Her ex-husband Marc Anthony serves as executive producer for the album.[4][5] Anthony described the album as "some of the best work I've ever done and some of the best work that she's ever done", and of their collaboration said: "The fact that she put her career in my hands is a massive responsibility, but no one knows her like I do ... We've always been good friends from day one, you know."[6] "Ni Tú Ni Yo" serves as the album's first single.[7] The single's cover art features Lopez posing in front of a sea, clothed in a 1960s-inspired yellow gown custom designed by Michael Costello.[8] Katie Skinner of Billboard observed that the shot "fits Lopez's glamorous style and personality perfectly."[9]

Composition

"Ni Tú Ni Yo" was produced by Oscar Hernandez "Oscarcito", Jimmy "JIMMIX" Abreu, Manuel "ManyBeat" Bolivar and Motiff.[4] In English, the title translates to "neither you nor I".[8] The track sees Lopez and Gente de Zona "pronounce their love for one another over a joyful production",[10] which features a reggaeton beat and horn section.[11] Lopez commented that the song is "really about when love takes you by surprise — 'Ni Tú Ni Yo,' 'Not You, Not Me' really expected this to happen, you know? That's what it's about, it's one of those things that when love comes, it just comes, it doesn't announce itself, and then it just takes over — ha! — you know what I mean? That's what the song is about, which is why I love it so much."[12] She revealed that the song mirrored her own relationship with boyfriend Alex Rodriguez.[12]

Critical response

Rolling Stone writer Brittany Spanos called the song a "vivacious dance track", noting that "Lopez's vocals stand out over the song's intricate guitars and horns."[1] MTV UK labelled it a "future smash hit" and wrote: "Here's hoping that 'Ni Tú Ni Yo' follows the international success of other Spanish bangers like 'Bailando' and 'Despacito'."[13] Mike Nied from Idolator echoed this sentiment, remarking that the song "may be a contender for the coveted title of Song Of The Summer", calling it a "potentially massive hit".[10] Brooke Metz of USA Today said: "The song, with its fast pace, swinging trumpets and all-Spanish lyrics, creates the perfect soundtrack for beach days and summer nights."[14]

Chart performance

"Ni Tú Ni Yo" peaked at number 24 in Spain, and was certified Gold by Productores de Música de España for sales of 20,000 units.[15] In the United States, it sold 4,867 copies after two days,[16] and later peaked at number 15 on the Hot Latin Songs chart.[17]

Live performances

Lopez debuted "Ni Tú Ni Yo" during her first concert in the Dominican Republic at the Altos de Chavón amphitheater in April 2017. She was joined on-stage by Gente de Zona for the performance.[18][19] Lopez and Gente de Zona officially premiered the song during her performance at Macy's July 4 Fireworks Spectacular, which aired the same day. It took place before a live audience at Hunter's Point South. The song became available digitally immediately after the performance[14][20] which received positive feedback on social media, as well as criticism towards Lopez for "performing a Spanish song in celebration of an American holiday".[21] Lopez wore a high-cut, double-slit embroidered gown designed by Fausto Puglisi while performing "Ni Tú Ni Yo",[10][22] which also drew criticism for its revealing nature.[21] She performed an acoustic version of the song at the Stars Together For One Voice: Somos Live! concert/telethon in October 2017, which benefited victims of Hurricane Maria in Puerto Rico.[23]

Music video

The song's official music video premiered on Telemundo on July 11, 2017.[24] Lopez shared an image from the set of the video shoot on June 13, in which she and Gente de Zona are featured wearing Caribbean-styled outfits.[25] The music video was directed by Emil Nava, and was shot in Islamorada, Florida Keys over two days. It features several product placements and cameos from Anthony, Mexican actor Khotan Fernández, and actor/Sprint "Test Man" Paul Marcarelli. Lopez's outfits in the music video include a red wrap dress and a canary yellow gown.[26] According to Billboard, set in Miami, the clip "tells the story of Lopez falling in love with a photographer she met through her manager (played by ex-husband Marc Anthony), while also enjoying life in a tropical paradise."[27] The clip begins with a potential director pitching a tropical-themed idea for the song's music video to Lopez and Anthony. This is followed by Lopez "flirtatiously" posing for the photographer while donning a number of "elaborate fashions" and "sultry poses" on a beach, in front of a plain backdrop and amid tropical foliage.[28]

Charts
Chart (2017) Peak
position
Bulgaria (PROPHON)[29] 8
Bolivia (Monitor Latino)[30] 9
Chile Pop Songs (Monitor Latino)[31] 9
Costa Rica (Monitor Latino)[32] 10
Ecuador (National-Report)[33] 26
Finland Download (Latauslista)[34] 18
France (SNEP)[35] 82
Hungary (Single Top 40)[36] 25
Mexican Espanol Airplay (Billboard)[37] 21
Panama Latin Songs (Monitor Latino)[38] 4
Poland (Polish Airplay Top 100)[39] 14
Poland (Dance Top 50)[40] 16
Portugal (AFP)[41] 74
Portugal Digital Songs (Billboard)[42] 9
Slovakia (Rádio Top 100)[43] 79
Slovakia (Singles Digitál Top 100)[44] 69
Spain (PROMUSICAE)[15] 24
Sweden Heatseeker (Sverigetopplistan)[45] 11
Switzerland (Schweizer Hitparade)[46] 30
US Hot Latin Songs (Billboard)[17] 15
US Latin Tropical Airplay (Billboard)[47] 2
Venezuela (National-Report)[48] 30
Venezuela (Record Report)[49] 52

Certifications
Region CertificationCertified units/sales
Spain (PROMUSICAE)[15] Gold 20,000*

*sales figures based on certification alone
^shipments figures based on certification alone
sales+streaming figures based on certification alone

Release history
Region Date Format(s) Label(s) Ref.
Various July 4, 2017 Digital download
[24]
Italy July 7, 2017 Contemporary hit radio Sony [50]
gollark: Evolution was optimizing for us to reproduce ourselves (roughly speaking, ish).
gollark: <@766987212054069248>
gollark: I disagree entirely.
gollark: Purposes are assigned by humans. The universe is cold, uncaring and runs on weird differential equations of some kind.
gollark: I would end up reading over the book several times because the lessons mostly just consisted of taking pointless overly detailed notes for essays.

References
  1. Spanos, Brittany (July 5, 2017). "Hear Jennifer Lopez's Lively New Song 'Ni Tu Ni Yo'". Rolling Stone. Retrieved July 5, 2017.
  2. "Jennifer Lopez – Ni Tù Ni Yo (Official Video) ft. Gente de Zona" (in French). Sony Music. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  3. "Jennifer Lopez Signs New Deal With Epic Records". Billboard. United States. Prometheus Global Media. March 2, 2016. Archived from the original on March 2, 2016. Retrieved March 2, 2016.
  4. Cobo, Leila (July 4, 2017). "Jennifer Lopez to Premiere New Single at Macy's 4th of July Celebration". Billboard. Retrieved July 4, 2017.
  5. Cobo, Leila (October 6, 2016). "Jennifer Lopez to Release Spanish Album, Executive Produced by Marc Anthony: Exclusive". Billboard. Retrieved October 7, 2016.
  6. "Jennifer Lopez drops new song Ni Tu Ni Yo". Sunday World. Independent News & Media. July 5, 2017. Archived from the original on July 5, 2017. Retrieved July 5, 2017.
  7. "Exclusive: Jennifer Lopez Talks 'World Of Dance' & Her New Album (Video)". Access Hollywood. NBCUniversal. June 12, 2017. Retrieved July 4, 2017.
  8. Nodell, Andrew (July 4, 2017). "Jennifer Lopez Exudes Sixties Glamour in Latest Cover Art". Women's Wear Daily. Retrieved July 4, 2017.
  9. Skinner, Katie (July 5, 2017). "Jennifer Lopez Wore A Bright Yellow Custom Gown For 'Ni Tu Ni Yo' Cover". Billboard. Eldridge Industries. Retrieved July 6, 2017.
  10. Nied, Mike (July 5, 2017). "Jennifer Lopez Lights Up The Night On 'Ni Tu Ni Yo'". Idolator. Retrieved July 6, 2017.
  11. "WATCH: JLo reunites with ex Marc Anthony in 'Ni Tu Ni Yo' music video". Rappler. Agence France-Presse. July 12, 2017. Retrieved October 6, 2017.
  12. "J.Lo Opens Up About A-Rod: 'He's a Beautiful Person'". ExtraTV. July 2, 2017. Retrieved July 4, 2017.
  13. "Jennifer Lopez Releases Brand New Spanish Single 'Ni Tú Ni Yo'". MTV. July 5, 2017. Retrieved July 5, 2017.
  14. Metz, Brooke (July 5, 2017). "Jennifer Lopez set off sparks with 'Ni Tu Ni Yo' premiere". USA Today. Retrieved July 6, 2017.
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  16. "Billboard Digital Songs Chart Week Ending July 6, 2017" (PDF). Nielsen SoundScan. July 10, 2017. Archived from the original (PDF) on October 21, 2017. Retrieved October 21, 2017.
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  21. Diaz, Thatiana (July 5, 2017). "J.Lo Premieres New Single With Sizzling Performance and Thanks Ex-Husband Marc Anthony". People. Retrieved July 6, 2017.
  22. Rodulfo, Kristina (July 5, 2017). "Jennifer Lopez Wears Dangerously High-Cut, Double-Slit Dress". Elle. Retrieved July 6, 2017.
  23. Fernandez, Celia (October 16, 2017). "Jennifer Lopez and Marc Anthony Brought a TON of Stars Together For One Voice: Somos Live!". PopSugar. Retrieved October 17, 2017.
  24. Iasimone, Ashley (July 4, 2017). "Jennifer Lopez Releases New Song 'Ni Tu Ni Yo': Listen". Billboard. Eldridge Industries. Retrieved July 4, 2017.
  25. "Jennifer López anuncia estreno del vídeo "Ni tu ni yo" junto a Gente de Zona". Diario Panorama (in Spanish). June 13, 2017. Archived from the original on July 15, 2018. Retrieved June 13, 2017.
  26. "Jennifer López resplandece en Islamorada sin pantis, brasier ni Alex Rodríguez" (in Spanish). Univision.com. June 14, 2017. Retrieved June 15, 2017.
  27. Fernández, Suzette (July 11, 2017). "Jennifer Lopez Falls in Love (But Not With Co-Star & Ex Marc Anthony) in 'Ni Tu Ni Yo' Music Video: Watch". Billboard. Eldridge Industries. Retrieved October 3, 2017.
  28. Nolfi, Joey (July 11, 2017). "Jennifer Lopez, Marc Anthony team for steamy, meta 'Ni Tú Ni Yo' music video". Entertainment Weekly. Retrieved October 3, 2017.
  29. "Архив класации" (in Bulgarian). PROPHON.
  30. "Top 20 Uruguay – Del 11 al 17 de Septiembre, 2017" (in Spanish). Monitor Latino. September 11, 2017. Archived from the original on September 9, 2017. Retrieved September 22, 2017.
  31. monitorLATINO. "Title". charts monitorLATINO (in Spanish). Retrieved July 24, 2017.
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  33. BitSolar.co. "Top 100 Ecuador - national-REPORT". national-REPORT (in Spanish). Retrieved November 27, 2017.
  34. "Jennifer Lopez: Ni tú ni yo" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved July 23, 2017.
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  39. "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved September 11, 2017.
  40. "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Dance Top 50. Retrieved August 8, 2017.
  41. "Portuguesecharts.com – Jennifer Lopez feat. Gente De Zona – Ni tú ni yo". AFP Top 100 Singles. Retrieved August 2, 2017.
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  43. "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201731 into search. Retrieved August 8, 2017.
  44. "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201729 into search. Retrieved July 25, 2017.
  45. "Veckolista Heatseeker – Vecka 28, 14 juli 2017". Sverigetopplistan. Retrieved July 14, 2017.
  46. "Swisscharts.com – Jennifer Lopez feat. Gente De Zona – Ni tú ni yo". Swiss Singles Chart. Retrieved July 17, 2017.
  47. "Jennifer Lopez Chart History (Latin Tropical Airplay)". Billboard. Retrieved July 18, 2017.
  48. "Top 100 Venezuela – Semana 30 del 2017 – Del 21/07/2017 al 27/07/2017" (in Spanish). National-Report. July 28, 2017. Archived from the original on July 30, 2017. Retrieved July 30, 2017.
  49. "Top 100 Venezuela - Sábado 05/08/2017" (in Spanish). Record Report. August 5, 2017. Archived from the original on August 4, 2017. Retrieved August 4, 2017.
  50. "Ni Tú Ni Yo JENNIFER LOPEZ FEAT. GENTE DE ZONA – Radiodate". Radioairplay.fm. 7 July 2017. Retrieved 14 July 2017.
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