Nowness

Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010[2] by its founder Jefferson Hack[3] as a brand of LVMH Moët Hennessy Louis Vuitton SE.[4][5][6] In May 2017, Modern Dazed, a new joint venture between China's leading luxury publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.[7] Nowness on average posts three videos each week.[8]

Nowness, LLC
Official logo of Nowness
Type of site
Video
Available inEnglish
FoundedFebruary 2010
Headquarters
London
,
United Kingdom
OwnerModern Dazed
IndustryMedia
URLwww.nowness.com
Alexa rank 79,841 (June 2019)[1]
RegistrationOptional
Current statusActive

Every week, the Nowness website presents three inspiring[9] films[10] about art, design, music, fashion, beauty, food, travel and culture, working with both emerging and established filmmakers.[11] Nowness has featured films with artists and public figures in fashion, music, film and art including Björk, Chloë Sevigny, Florence Welch, Carine Roitfeld, Bella Hadid, David Lynch, David Hockney, Gucci and Versace.

History

Nowness launched in 2010.[5] Its founder and chief creative executive is Jefferson Hack. Nowness launched a Chinese-language site in 2012 and since 2013 videos are available in up to ten languages including English, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Russian. Thomas Shao, the Chairman & Founder of Modern Media is the Chairman of Nowness; Adrian Cheng, the Founder of K11 - the revolutionary museum-retail lifestyle concept, is the Vice Chairman and Creative Advisor of Nowness; Jefferson Hack, the CEO and Co-Founder of Dazed Media is the CEO of Nowness.[7]

Awards
  • 2010 CLIO Award for Best Interactive Website[12]
  • 2011 Webby Award: Best Fashion Website[13][14]
  • 2011 WWD Japan Fashion Web Grand Prix Award[12]
  • 2013 Lovie Award: Best Interactive Video (Ballroom Battle)[15]
  • 2013 Lovie Award for Best Lifestyle Website[12][16]
  • 2014 Berlin Fashion Film Festival: Best Visual Effects (for shoppable fashion short, Mine All Mine)[17][12]
  • 2014 Webby Award: Best Cultural Website[18]
  • 2017 Webby Award: Best Cultural Website[19]
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References
  1. "Nowness.com Traffic, Demographics and Competitors". Alexa. Retrieved June 10, 2019.
  2. Bunz, Mercedes (26 February 2010). "LVMH launches luxury online magazine Nowness" – via www.theguardian.com.
  3. "Jefferson Hack: How a countercultural provocateur became the ultimate fashion insider" – via The Globe and Mail.
  4. Schomer, Stephanie (25 February 2010). "LVMH and Nowness.com Offer the Luxury Education Kanye University Lacks". Fast Company.
  5. "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)
  6. "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)
  7. "News Bites - Modern Dazed Acquires Nowness Stake, Kérastase On-Demand, Elie Top Online". The Business of Fashion. 15 May 2017.
  8. Southern, Lucinda (2 September 2016). "Nowness shoots for quality over quantity in video". Digiday.
  9. "LVMH's Nowness.com Takes the High Road, Promoting Culture Above Commerce" Dishman, Laura. CBS's BNET (February 25, 2010)
  10. Southern, Lucinda (2 September 2016). "Nowness shoots for quality over quantity in video".
  11. "100 of the freshest blogs and websites for creative entrepreneurs in 2016". Creative Boom. 4 December 2015.
  12. NOWNESS. "NOWNESS.COM Wins Webby Award for Best Cultural Blog". www.prnewswire.com.
  13. "NOWNESS -- The Webby Awards".
  14. "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com" Groth, Aimee. Business Insider (August 2, 2011)
  15. "The Lovie Awards Winners Gallery". The Lovie Awards. Retrieved 28 March 2019.
  16. "The 3rd Annual Lovie Awards Winners Announced".
  17. http://frank-funke-8d1t.squarespace.com/awards/winners/
  18. "NOWNESS -- The Webby Awards".
  19. "Winners Archive - The Webby Awards".
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