NLL on CBS

The NLL on CBS is the branding used for broadcasts of National Lacrosse League (NLL) games produced by CBS Sports, the sports division of the CBS television network in the United States, for four separate seasons from 2011 to 2012 and 2017 to 2018.[1][2]

NLL on CBS
GenreNLL lacrosse telecasts
Presented byBrian Shannahan
Mia Gordon
Ashley Docking
Tyson Geick
Tanner Fetch
Pat Gregoire
John Fraser
Casey Guerin
Craig Rybczynski
Jake Elliot
Country of originUnited States
Canada
Original language(s)English
No. of seasons
  • 2 (2017–2018 version)
  • 2 (2011–2012 version)
Production
Production location(s)Various NLL venues
Cinematography
  • George Graffeo
  • Harold Hoffman
  • Bob Jamieson
  • Sig Meyers
Camera setupMulti-camera
Running time180 minutes or until game ended
Production company(s)CBS Sports
Release
Original networkCBS
Picture format
Original release
  • September 10, 2011 (2011-09-10)–May 24, 2018 (2018-05-24)
Chronology
Related showsCBS Sports Spectacular
External links
Website

History

2011 Launch

In 2011 CBS outbid Fox for the rights to the package of National Lacrosse League games it for the entire 2011 season including playoffs. CBS entered the bidding to regain the National Lacrosse League rights beginning in the 2011, only to again be outbid by Fox, which agreed to pay an undisclosed amount for the three-year broadcast contract.[3]

In 2012, the NLL shifted the package to a new model to increase its prominence. The entire package would be produced by a separate rightsholder, who would hold rights to simulcast a portion of the package on their respective network. CBS was the first rightsholder under this model, airing season games on broadcast television, and producing the remainder of the package to air exclusively on NLL TV to satisfy its carriage agreements.

In 2017, CBS Sports president Sean McManus said regarding the prospects of the NLL returning to CBS in the foreseeable future. "It's a great addition to our entire CBS Sports line up which includes golf and college basketball."[4] NLL Commissioner Nick Sakiewicz reiterated the CBS executive's words by adding “We are thrilled to continue to build upon our historic broadcasting partnerships with the addition of CBS Sports.[5] The future of sports is an ever-changing viewing experience, and bringing in a world class organization and platform like CBS Sports Digital is truly exciting for our fans."[6]

2017-2018 Revival

Additionally, for the 2017 and 2018 seasons, CBS Sports promoted NLL games across its digital platforms, which exposed a larger audience to the League. CBS already has a long-running deal with the Patriot Lacrosse League but never an expansion into professional lacrosse until this deal.[7]

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References
  1. https://www.nll.com/news/national-lacrosse-league-partners-with-cbs-sports-digital-to-stream-nll-regular-season-and-playoff-games/
  2. https://www.lacrosseplayground.com/nll-on-cbs-sports-network-schedule-announced/
  3. https://www.uslaxmagazine.com/pro/nll/nll-announces-streaming-partnership-with-cbs-sports-digital
  4. http://sportsmediareport.net/2017/12/05/national-lacrosse-league-partners-with-cbs-sports-digital-to-stream-regular-season-playoff-games/
  5. https://www.insidelacrosse.com/article/nll-announces-partnership-with-cbs-sports-digital/50891
  6. https://www.uslaxmagazine.com/pro/nll/nll-announces-streaming-partnership-with-cbs-sports-digital
  7. https://www.collegecrosse.com/2017/12/5/16740206/nll-partners-cbs-sports-digital-to-stream-live-on-demand-regular-season-playoff-games-sportslive
Preceded by
None		 NLL network broadcast partner
in the United States
2017 - 2018		 Succeeded by
BR Live
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