My My My! (Troye Sivan song)

"My My My!" is a song by Australian singer and songwriter Troye Sivan. It was written by Sivan, Leland, Oscar Görres and James Alan Ghaleb, with production handled by Görres. The song was released via Universal Music Australia on 10 January 2018, as the lead single from his second studio album, Bloom (2018).[3]

"My My My!"
Single by Troye Sivan
from the album Bloom
Released10 January 2018 (2018-01-10)
Recorded2017
Genre
Length3:24
Label
Songwriter(s)
Producer(s)Oscar Görres
Troye Sivan singles chronology
"There for You"
(2017)		 "My My My!"
(2018)		 "The Good Side"
(2018)
Music video
"My My My!" on YouTube

At the ARIA Music Awards of 2018, the song was nominated for Song of the Year.[4][5] The song is also featured in the second season of the Netflix teen drama series, 13 Reasons Why.

Background and promotion

On 4 January 2018, Sivan teased the song on social media by posting a blank video with the word "my" flickering on the screen. On 5 January, he posted a photo of a Spotify-branded billboard in Times Square,[6] which features a black and white photo of his face and the words "6 days", revealing the song's release date.[7][8] On 8 January 2018, he unveiled the official artwork of the song,[9][10] and teased the music video the day after. In the short monochrome clip, he can be seen posing against the wind in an abandoned warehouse.[11][12]

"'My My My!' is a song of liberation, freedom, and love. Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you've always wanted to, and dance the way you feel — hopefully even to this song," Sivan stated in a press release. He revealed in an interview with Zane Lowe on Beats 1 that his relationship with model Jacob Bixenman inspired the optimistic attitude expressed throughout the song. "I was looking for that exhale of relief," Sivan told Lowe, and ultimately landed on "Oh my my my" to sum up his feelings of freedom.[13]

Composition

In an interview with Paper, Leland, a co-writer of this song as well as Sivan's long-time collaborator, said of the creation process of the song: "I had flown to Stockholm to write with Troye for the week. The day we wrote 'My My My!' was a rainy and gloomy day. We met in the hotel lobby, got coffees to-go, and did the 15 minute walk to the studio. Those walks to and from the studio became such a sacred time for us. On the way to the studio, we'd talk about what's inspiring us, and on the back we'd reflect on the song we had written and usually play it on one of our iPhone speakers. We also got soup the day we wrote 'My My My!' and it was delicious."[14]

Critical reception

Raisa Bruner of Time felt the song "builds on [Sivan]'s style of breathy, dance-ready tunes".[15] Pitchfork's Jamieson Cox named the song "one of the first great songs of [2018]",[16] while at their Best 100 Song of 2018, the song ranked at the 17th place.[17] NPR's Katie Anastas also praised Sivan's performance, calling it an "infectious celebration of sexual desire" and "his most confident, clearly having fun with his grittier, sexier image", and that he had established himself as a "confident, unapologetically queer icon".[18] Jeff Benjamin of Fuse finds Sivan "embracing more electronic sounds with a grinding, glitchy electro-pop-club production which feels like a graduation from the blend of electronic, pop and R&B on his Blue Neighbourhood album".[19] Mike Nied of Idolator called the song "a romantic mid-tempo", writing that "the dreamy vibes and fierce production could make for a massive radio hit".[20] Justin Moran of Paper sees "an optimistic shift in the tone of Sivan's work" on the track, compared to tracks from the singer's debut album like "Talk Me Down" and "Suburbia".[14]

Music video

The accompanying music video was directed by Grant Singer,[21][22] with a warning in the beginning: "This video may potentially contain seizure triggers for those with photosensitive epilepsy. Viewer discretion is advised." In the visual, Sivan dances in the middle of an empty warehouse and empty city streets. Around the middle of the music video, Sivan is joined by a number of shirtless men in interior settings,[23][24][25] which includes porn star and model Brody Blomqvist.[26][27] The visuals were inspired by scenes from Christina Aguilera's "Dirrty" video, and Sivan said: "In that video, she looks greasy and, like, dirty. I wanted the video to feel really greasy and grimy, like some weird warehouse party."[28] Katie Anastas of WUWM opined that this song's music video "leaves behind the soft colors and innocent images of his 2015 videos and depicts a confident, unapologetically queer icon".[29]

Live performances

On 20 January 2018, Sivan made his debut as a musical guest on Saturday Night Live,[30] as he performed the song live for the first time.[31][32] On 31 January 2018, Sivan performed the song on The Ellen DeGeneres Show.[33][34] Sivan performed the song at the Rose Bowl on May 19, 2018, as the special guest on Taylor Swift's Reputation Stadium Tour.

Credits and personnel

Credits adapted from Tidal.[35]

  • Troye Sivan – songwriting
  • Leland – songwriting
  • Oscar Görres – songwriting, production
  • James Alan Ghaleb – songwriting
  • Randy Merrill – master engineering
  • John Hanes – engineering
  • Serban Ghenea – mixing

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[65] Platinum 70,000
Canada (Music Canada)[66] Gold 40,000
Mexico (AMPROFON)[67] Gold 30,000*
Poland (ZPAV)[68] Gold 10,000*
United Kingdom (BPI)[69] Silver 200,000
United States (RIAA)[70] Gold 500,000

*sales figures based on certification alone
^shipments figures based on certification alone
sales+streaming figures based on certification alone

Release history
Region Date Format(s) Label Ref.
Various 10 January 2018 Digital download Universal Australia [35]
United States 23 January 2018 Contemporary hit radio Capitol [71]
gollark: Maybe with teleconferencing so you can talk to all the other nearby protestors!
gollark: Solution: protest and/or riot from home?
gollark: There's a difference between what people think is *legal* and what people think is *ethical*.
gollark: Then you should obviously arrest or whatever *those specific people*.
gollark: I don't agree with even non-governmental nazi-punching.

References
  1. Robles, Jonathan (11 January 2018). "Troye Sivan's 'My My My!' Is an Absolutely Perfect Pop Gem". Variance. Retrieved 15 January 2018.
  2. Prance, Sam (12 January 2018). "New Music Round-Up: Camila Cabello, Troye Sivan, Hailee Steinfeld and More". MTV. Retrieved 12 January 2018.
  3. McNeilage, Ross (8 January 2018). "Troye Sivan's New Single 'My My My!' Drops This Thursday". MTV News. Retrieved 11 January 2018.
  4. "2018 ARIA AWARDS The Nominees". auspOp. 11 October 2018. Retrieved 11 October 2018.
  5. "2018 ARIA AWARD NOMINEES ANNOUNCED". ARIA. 11 October 2018. Retrieved 11 October 2018.
  6. Weiss, Geoff (8 January 2018). "Troye Sivan Dropping New Single "My My My," Named Face Of Valentino Menswear". Tubefilter. Retrieved 11 January 2018.
  7. Aniftos, Rania (5 January 2018). "Troye Sivan Reveals Release Date of New Single on Times Square Billboard". Billboard. Retrieved 11 January 2018.
  8. Nied, Mike (5 January 2018). "Coming Soon: Troye Sivan Teases A New Project With Spotify". Idolator. Retrieved 11 January 2018.
  9. Gray, Julia (8 January 2018). "Troye Sivan's New Single 'My My My' Drops Thursday". Paper. Retrieved 11 January 2018.
  10. Wass, Mike (8 January 2018). "Troye Sivan Reveals The Cover Of New Single "My My My!"". Idolator. Retrieved 15 January 2018.
  11. Megarry, Daniel (10 January 2018). "Troye Sivan teases brand new single, and it's coming sooner than you think". Gay Times. Retrieved 11 January 2018.
  12. McNeilage, Ross (10 January 2018). "Troye Sivan Previews Epic 'My My My!' Music Video". MTV News. Retrieved 11 January 2018.
  13. Moran, Justin (11 January 2018). "Troye Sivan's 'My My My!' is a Liberated Anthem For Love". Paper. Retrieved 15 January 2018.
  14. Moran, Justin (12 January 2018). "Meet Leland: The Co-Writer Behind Troye Sivan's 'My My My!'". Paper. Retrieved 15 January 2018.
  15. Bruner, Raisa (12 January 2018). "5 Songs You Need to Listen to This Week". Time. Retrieved 15 January 2018.
  16. Cox, Jamieson (11 January 2018). ""My My My!" by Troye Sivan Review". Pitchfork. Retrieved 15 January 2018.
  17. "The 100 Best Songs of 2018". Pitchfork. 10 December 2018. Retrieved 10 December 2018.
  18. Anastas, Katie (11 January 2018). "In 'My My My!' Video, Troye Sivan Cements His Image As A Gay Pop Icon". NPR. Retrieved 15 January 2018.
  19. Benjamin, Jeff (11 January 2018). "Troye Sivan Is a Moody Boy in Love With 'My My My!': Watch the Beautifully Queer Video Now". Fuse. Retrieved 15 January 2018.
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  21. Nied, Mike (9 January 2018). "Troye Sivan Teases A Dramatic Music Video For New Single "My My My!"". Idolator. Retrieved 11 January 2018.
  22. Dresden, Hilton (10 January 2018). "Troye Sivan Teases 'My My My!' Music Video, Out Tonight". Out. Retrieved 11 January 2018.
  23. Macias, Ernest (11 January 2018). "Troye Sivan dances his heart out in 'My My My!' music video". Entertainment Weekly. Retrieved 15 January 2018.
  24. Gore, Sydney (11 January 2018). "Troye Sivan Returns With Dazzling New Single "My My My!"". MTV News. Retrieved 15 January 2018.
  25. Caulfield, Keith (11 January 2018). "Troye Sivan Shares Moody, Sexy Video for New Single 'My My My!': Watch". Billboard. Retrieved 15 January 2018.
  26. Thomas, Chris (11 January 2018). "Troye Sivan Unveils Sexy, Smoldering 'My My My!' Video". Out. Retrieved 15 January 2018.
  27. Besanvalle, James (11 January 2018). "WATCH: Troye Sivan's sexy new music video features gay porn star Justin Brody". Gay Star News. Retrieved 15 January 2018.
  28. Daw, Stephen (2 April 2018). "Christina Aguilera & Troye Sivan Meet and Snuggle Up For An Instagram Photo". Billboard. Archived from the original on 10 January 2020. Retrieved 10 January 2020.
  29. Anastas, Katie (11 January 2018). "In 'My My My!' Video, Troye Sivan Cements His Image As A Gay Pop Icon". WUWM. Retrieved 15 January 2018.
  30. McNeilage, Ross (12 January 2018). "Troye Sivan Will Make His SNL Debut This Month". MTV News. Retrieved 15 January 2018.
  31. Payne, Chris (21 January 2018). "Troye Sivan Performs 'My My My!' & 'The Good Side' on 'SNL'". Billboard. Retrieved 2 February 2018.
  32. Voss, Brandon (21 January 2018). "Troye Sivan Sexes Up "My My My!," "The Good Side," On "SNL"". Logo TV. Retrieved 2 February 2018.
  33. Prance, Sam (1 February 2018). "Troye Sivan Wows with Epic 'My My My!' Performance on Ellen". MTV News. Retrieved 2 February 2018.
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  37. "Austriancharts.at – Troye Sivan – My My My!" (in German). Ö3 Austria Top 40. Retrieved 25 January 2018.
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  44. "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201803 into search. Retrieved 25 February 2018.
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  49. "Mexico Airplay: Mar 3, 2018". Billboard. Retrieved 16 May 2018.
  50. "Dutchcharts.nl – Troye Sivan – My My My!" (in Dutch). Single Top 100. Retrieved 20 January 2018.
  51. "Charts.nz – Troye Sivan – My My My!". Top 40 Singles. Retrieved 18 May 2018.
  52. "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved 19 February 2018.
  53. "Portuguesecharts.com – Troye Sivan – My My My!". AFP Top 100 Singles. Retrieved 30 January 2018.
  54. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 20 January 2018.
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  56. "SloTop50 – Slovenian official singles chart". slotop50.si. Retrieved 5 September 2018.
  57. "Swedishcharts.com – Troye Sivan – My My My!". Singles Top 100. Retrieved 18 May 2018.
  58. "Swisscharts.com – Troye Sivan – My My My!". Swiss Singles Chart. Retrieved 22 January 2018.
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  64. Billboard https://www.billboard.com/charts/year-end/2018/dance-club-songs. Retrieved 20 December 2018. Missing or empty |title= (help)
  65. "ARIA Chart Watch #469". auspOp. 21 April 2018. Retrieved 21 April 2018.
  66. "Canadian single certifications – Troye Sivan – My! My! My!". Music Canada. Retrieved 11 July 2018.
  67. "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved 25 September 2019. Type Troye Sivan in the box under the ARTISTA column heading and My! My! My! in the box under TÍTULO
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  69. "British single certifications – Troye Sivan – My My My!". British Phonographic Industry. Retrieved 10 January 2020. Select singles in the Format field. Select Silver in the Certification field. Type My My My! in the "Search BPI Awards" field and then press Enter.
  70. "American single certifications – Troye Sivan – My My My!". Recording Industry Association of America. Retrieved 30 November 2018. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
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