Moxie Girlz
Moxie Girlz was a line of fashion dolls introduced by MGA Entertainment in 2009. These dolls are targeted at girls ages 6+. The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Kellan, Monet, Merin, Ida, and Amberly.
 | |
| Type | Fashion doll |
|---|---|
| Inventor(s) | Isaac Larian |
| Company | MGA Entertainment |
| Country | United States |
| Availability | 2009–2014 |
| Materials | Plastics Fabrics |
| Slogan | Be true, be you! |
The Moxie dolls are reminiscent of Bratz, having the distinct pop on/off feet and long hair, but with features consisting of large eyes and proportioned noses and mouths fitting to their head-size. Moxie Girls were meant to replace Bratz, given that Mattel sued MGA over the original design.[1] However, Bratz returned to the market in August 2010. No new products have been released since 2014.[2]
References
- Retail on msn After dolls taken away, Bratz maker tries again
- WSJ.com Business Mattel Hopes Barbie Facelift Will Show Up Younger Rivals
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