Modena Park 2017

Modena Park 2017 was a concert performed by Italian rock singer Vasco Rossi on 1 July 2017 in Modena, Italy, to celebrate his 40 years of musical activity. Held at Enzo Ferrari Park, the event broke the world record for the most successful ticketed concert,[1] with a total of 225,173 tickets sold (including 5,000 free tickets).[2]

Modena Park 2017
Rock concert by Vasco Rossi
VenueModena, Italy
Date(s)1 July 2017
Duration3:38:36
No. of shows1
Attendance225,173
Box office€12,000,000

History
Vasco Rossi in 2016

The last concert performed by Vasco in Modena dates back to 22 September 2001 during the Festa nazionale de l'Unità, on his Stupido Hotel tour.[3]

On 19 April 2016, Vasco announced the organization of a concert in Modena, the city where he began his 40-year career as a DJ and singer. Initially, the event was to be called Modena... Modena park tutto ritorna (Modena... Modena Park all is back), in reference to lyrics of his song Colpa d'Alfredo (Alfredo's fault), in which a girl asks Vasco, "Mi puoi portare a casa questa sera? Abito fuori Modena, Modena park" ("Can you bring me home tonight? I'm living out of Modena... Modena Park"), but then she goes out with another man "who does not even speak Italian well, but – you see – he is well understood whenever he wants".[4]

On 25 January 2017 ticket sales were opened to fan club members, who bought 33,112 tickets in 48 hours, and then two days later to the general public. On 27 January alone 150,000 tickets were sold in 10 hours,[5] and at 8:13 PM Vasco announced on Twitter that he "Pulverized the European record!"[6] The final block of 25,000 tickets was put on sale on 23 May, selling out within three hours.

Program

The concert began at 9:00 PM and included 40 songs by Vasco (one for each year of his career). The event ended after three and a half hours and concluded with the 1979 single Albachiara and a fireworks show.[7]

Program:[8]

  1. Opening intro: Also sprach Zarathustra by Richard Strauss
  2. Colpa d'Alfredo
  3. Alibi
  4. Blasco Rossi
  5. Bollicine
  6. Ogni volta
  7. Anima fragile (with Gaetano Curreri)
  8. Jenny
  9. Silvia
  10. La nostra relazione
  11. Splendida giornata
  12. Ieri ho sgozzato mio figlio
  13. Rock medley: Delusa/T'immagini/Mi piaci perché/Gioca con me/Stasera!/Sono ancora in coma/Rock'n'roll Show
  14. Ultimo domicilio conosciuto (with Maurizio Solieri)
  15. Vivere una favola
  16. Non mi va
  17. Cosa vuoi da me
  18. Siamo soli
  19. Come nelle favole
  20. Vivere
  21. Sono innocente ma...
  22. Rewind
  23. Liberi liberi
  24. Interludio 2017 (with Andrea Braido)
  25. Ed il tempo crea eroi
  26. Acoustic medley: Una canzone per te/L'una per te/Ridere di te/Va bene, va bene così
  27. Senza parole
  28. ...stupendo
  29. Gli spari sopra
  30. Sballi ravvicinati del terzo tipo
  31. C'è chi dice no
  32. Un mondo migliore
  33. I soliti
  34. Sally
  35. Un senso
  36. Siamo solo noi
    1. Band presentation by Diego Spagnoli
  37. Vita spericolata
  38. Canzone – dedicated to guitarist Massimo Riva (1963–1999)
  39. Albachiara (with Andrea Braido, Gaetano Curreri, and Maurizio Solieri)
  40. Closing credits: Die for Metal by Manowar

Band
  • Vasco Rossi – vocals[9]
  • Stef Burns – electric guitar[10]
  • Claudio Golinelli – bass guitar[10]
  • Andrea Innesto – choir[10]
  • Matt Laug – drums[10]
  • Clara Moroni – choir[10]
  • Frank Nemola – trumpet, keyboard[10]
  • Vince Pastano – guitar[10]
  • Alberto Rocchetti – keyboard
  • Diego Spagnoli – band presenter[10]
  • Andrea Braido – guitar (guest)[10]
  • Gaetano Curreri – piano (guest)[10]
  • Maurizio Solieri – guitar (guest)[10]

Staging
A moment of the concert

The stage at Enzo Ferrari park was 165 metres (541 ft) long and stood 8 metres (26 ft) off the ground. It featured five large video screens with a total area of 1,500 square metres (16,000 sq ft). Four of these were set on tracks, so that they could move sideways depending on the video scenography required during each song. The remaining four screens, two per side, were installed within PIT 3. Special effects were produced by 2,100 light points and 140 lasers. Transportation of all the staging equipment required a total of 136 semi-trailer trucks.[11][12]

The sound was played through a 750,000-watt L-Acoustics audio system consisting of 900 speaker modules connected by 100 kilometres (62 mi) of fiber optic cables, with 29 sound towers to allow all 230,000 viewers along a 400-metre (1,300 ft)-long lawn to listen without return or echo effects. According to production staff, one megawatt of energy was consumed during the concert. The two main towers located in front of the stage, each containing 80 speaker modules, were suspended using two-ton cranes for each tower.[13]

Audience
Audience at Modena Park 2017

Over 220,000 tickets to the concert were sold, beating the previous world record of 198,000 paying attendees at the a-Ha concert at the Rock in Rio 2 festival on 26 January 1991.[14] The arena was split into three areas: Pits 1 and 2 accommodated 30,000 attendees each, and Pit 3 seated the remainder. The areas were marked with different colours (red, blue, and green), and with different ticket prices (€75, €65, and €50, pre-sale fees and commissions excluded). The total gross for the concert was about €12 million[15] (USD$13.7 million), while the economic impact on the city was estimated at €6 million.[16]

Gate opening was initially scheduled for 09:00 on 1 July. However, considering the crowd that had arrived on the previous day, the police ordered the gates opened at 21:00 on 30 June, twenty-four hours before the concert began.[17] One fan from Pordenone began camping in Modena on 29 May, a full month prior, in order to be the first person to enter the park.[18]

Logistics

The national railroad company Trenitalia scheduled three special long-distance trains to depart from Rome, Turin/Milan, and Venice to the Modena railway station. After the concert, more than 35 trains were scheduled to depart. It was estimated that about 35,000 people reached Modena by train.[19]

Broadcasting

The concert was broadcast live under the title Vasco Modena Park 01.07.17 – Live. Directed by Giuseppe Domingo Romano credited as Pepsy Romanoff,[20] it was shown in 197 movie theaters in Italy and three sports venues (Genoa, Padua, and Rome). The concert was followed by official radio re-broadcasts on Radio Dimensione Suono and Radio Italia (at the national level), and Radio Bruno (at the local level). National television company RAI, unable to acquire the broadcasting rights for all the songs, aired on Eurovision on Rai 1 and Rai 1 HD the special program La notte di Vasco ("Vasco's night") by Paolo Bonolis, in addition to the programming of Rai Radio 2.[21]

TV audience in Italy TV viewers Share Ref
5,633,000 36,14% [21]

Vasco Modena Park - Il film

Pepsy Romanoff announced that the filming of the concert would be remastered in a live action film to be shown in Italian theaters at the beginning of December 2017 during the Christmas season, while the release of the DVD was scheduled for March–April 2018.[22] For reasons of length (the documentary lasts 157 minutes, while the Modena concert was 3 and a half hours), several songs have been cut.[23] In the five days of programming, the documentary was watched by 49,409 spectators and grossed €687,435,[24] which exceeded the total revenue of the nine most scheduled films on the same day in Italy,[25] and reached second place on the weekly chart of the most popular shows of the week. Afterwards, box office revenues rose to €743,153,[26] between USD$848,058[27] and USD$849,124,[28] against an estimated production budget of €500,000.[29]

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See also

References
  2. "Modena Park, Vasco oltre il sold out: c'erano prenotazioni per altri 160mila biglietti". Dire (in Italian). 7 July 2017. Archived from the original on 7 July 2017.
  3. Marini, Andrea (21 April 2016). ""Festeggio i miei 40 anni di live con un concerto a Modena Park"". Gazzetta di Modena (in Italian). Archived from the original on 3 August 2017.
  4. "Vasco Rossi: 'Luglio 2017: Modena Park un grande evento a Modena per i miei 40 anni di palco'". Gazzetta di Modena (in Italian). 19 April 2016. Archived from the original on 5 August 2017.
  5. "Vasco Rossi live a Modena Park: venduti 180mila biglietti". Gazzetta di Modena (in Italian). 27 January 2017. Archived from the original on 3 August 2017.
  6. Vasco Rossi on Twitter
  7. Marini, Andrea (2 July 2017). "Ciao! Benvenuti nella leggenda". Gazzetta di Modena (in Italian). p. 2.
  8. "Questa è una festa gioiosa, noi non abbiamo paura". Gazzetta di Modena (in Italian). 2 July 2017. p. 3.
  9. "Vasco Rossi dopo Modena Park è "Senza parole": anteprima mondiale". Sky Mag (in Italian). 4 September 2017. Retrieved 15 September 2017.
  10. "VASCO ROSSI: VASCO MODENA PARK FA "LA STORIA" DAVANTI A 220MILA FAN". Radio Italia. 2 July 2017.
  11. Zuffi, Danilo (29 June 2017). "Un impianto avvenieristico per vivere insieme lo show". Gazzetta di Modena (in Italian). p. V.
  12. Marini, Andrea (29 June 2017). "Palco come scalo merci: nei container la Vasco-story". Gazzetta di Modena (in Italian). p. VII.
  13. Pagliarini, Enrico (1 July 2017). "Vasco canta a 750 mila watt, con 29 torri diffusione e 100 km di cavi". Il Sole 24 Ore (in Italian). Archived from the original on 4 August 2017. Retrieved 10 July 2017.
  14. Weissberg, Brad (28 June 2017). "Italy To Host Biggest Ticketed Concert Ever: 220,000 tickets sold for Italian star Vasco Rossi Concert". Venues Now. Archived from the original on 4 August 2017.
  15. Prisco, Francesco (23 May 2017). "Vasco a Modena per il concerto con più paganti di sempre: incasso di 12 milioni". Il Sole 24 Ore (in Italian). Archived from the original on 4 August 2017.
  16. "Modena Park, un indotto da sei milioni di euro". Gazzetta di Modena (in Italian). 28 June 2017. Archived from the original on 28 June 2017.
  17. Berti, Davide (2 July 2017). "La marea dei fan: il lungo serpentone umano dove conta solo "esserci" tra birre, acqua e contapassi". Gazzetta di Modena (in Italian). p. 8.
  18. "Vasco Rossi, il record di Steve: accampato da 30 giorni al Modena Park" (in Italian). Adnkronos. 30 June 2017. Archived from the original on 30 June 2017.
  19. "Vasco Modena Park, treni quasi esauriti. E i pullman saranno 900". Gazzetta di Modena (in Italian). 24 June 2017. Archived from the original on 12 July 2017.
  20. "Vasco Rossi, Modena Park arriva al cinema". Rolling Stone Italia (in Italian). 26 October 2017. Archived from the original on 6 November 2018.
  21. "Ascolti TV – Sabato 1 luglio 2017. Boom per Vasco (36.14%). Friends Channel è il canale più visto dell'area intrattenimento Sky (0.24%)". Davidemaggio.it (in Italian). 2 July 2017. Archived from the original on 26 August 2017.
  22. AIR3 Associazione Italiana Registi, ed. (7 July 2017). "Una chiaccherata tra registi con Peppe-Pepsy Romano-Romanoff su Vasco Rossi – Modena Park" (in Italian). Archived from the original on 26 August 2017.
  23. m., m. (2 December 2017). "Vasco, il film di Modena Park al cinema: non è solo un rock and roll show". Rockol.it (in Italian). Archived from the original on 28 December 2017.
  24. Pagliettini, Marco (8 December 2017). "Vasco Rossi al cinema: la carica dei (quasi) 50 mila". Spettakolo! (in Italian). Archived from the original on 28 December 2017.
  25. Chirichelli, Andrea (2 July 2017). "Il concerto di Vasco vola al primo posto". MyMovies (in Italian). Archived from the original on 2 July 2017.
  26. "Italy Box Office. June 29–July 2, 2017". Box Office Mojo. Amazon. Retrieved 6 October 2018.
  27. "Vasco Modena Park (2017)". The Numbers. Nash Information Services, LLC. Retrieved 6 November 2018.
  28. "Vasco Modena Park". Box Office Mojo. Amazon. Retrieved 6 October 2018.
  29. Budget at IMDb.
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