Mikel Coffee Company

Mikel Coffee Company, or Mikel, is a rapidly expanding Greek coffeehouse chain, whose network consists of more than 250 coffee shops all over the world.[3][4]

Mikel Coffee Company
S.A.
IndustryRestaurants
GenreCoffee house
Founded2008
FounderEleftherios Kiriakakis[1]
Headquarters
Larissa
,
Greece
Number of locations
253 (2020)
Area served
Greece, Cyprus, United Arab Emirates, United Kingdom, Australia, United States, Bulgaria, Saudi Arabia, Egypt, Romania, Canada, Turkey
Key people
Eleftherios Kyriakakis (Chairman & CEO)
ProductsCoffee
Tea
Pastries
Frappuccino beverages
Smoothies
ServicesCoffee
Revenue€33.439 million (2014)[2]
€12.133 million (2014)[2]
Number of employees
3000 (2020)
Websitewww.mikelcoffee.com

History

MIKEL launched its first coffee store in 2008 in the city of Larissa.[3] In the years that followed, MIKEL gradually expanded throughout Greece with the city of Volos being the starting point.[3] As of recently, MIKEL has expanded beyond Greece, launching its first coffee store in the United Arab Emirates in 2016.[5] The company has already opened four stores in Dubai and imposed itself as an important competitor in its sector.[6][7] As of March 2018, the company has also begun operating in London.[8] As of August 2018, the company has also opened their first store in Australia. As of September 2018, the company has also opened their first store in U.S.A.[9]

Company Milestones:

2008: The first Mikel store opens in Larissa.

2010: Establishment of Georgia Fresh Flavors

2011: Establishment of Mikel Coffee Company S.A.

2012: Creation of Mikel Franchise network with 10 franchise stores

2013: Mikel stores reach 60. First store in Athens.

2014: 100 Mikel stores all over Greece.

2015: Establishment of the UK based Mikel Coffee Company Ltd. based in London and aimed at international development.

2016: Mikel enters the United Arab Emirates market where there are currently 4 stores.

2017: Completion of Master Franchise agreement in Cyprus, with 20 branches till now.

2018: Openings in UK (London), Australia (Sydney), America (Southampton) and Bulgaria.

2019: Openings in Saudi Arabia (Jeddah) and Egypt (Cairo). Counting 240 stores worldwide.

2020: Counting 253 stores worldwide, with openings in Romania, Turkey and Canada.

Brand

The brand name, stylized as "MIKEL," stands for "Maybe it's knowledge entering life", the company's motto.[3] The brand logo features the father of its founder, Eleftherios Kyriakakis.[3]

Locations

As of August 2020 there were 330 stores in the following countries:

Country Number of stores
 Greece 288
 Cyprus 19
 United Arab Emirates 7
 Bulgaria 3
 Australia 2
 Saudi Arabia 2
 Turkey 2
 United Kingdom 2
 United States 2
 Canada 1
 Romania 1
 Egypt 1
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References
  1. "Η Εταιρεία - Mikel Coffee Company". Mikelcc.gr. 2015-12-15. Retrieved 2016-01-08.
  2. "Ι΢ΟΛΟΓΙ΢ΜΟ΢ ΥΡΗ΢Η΢ 2014 (01-01-2014 ΔΩ΢ 31-12-2014) ΜΙΚΔΛ ΚΑΦΔ ΑΔ" (PDF). Mikelcc.gr. Retrieved 2016-01-08.
  3. "Η Εταιρεία - Mikel Coffee Company". Mikelcc.gr. 2015-12-15. Retrieved 2016-01-08.
  4. Mourdoukoutas, Panos. "Greece's Competitive Advantage". Forbes. Retrieved 2018-07-25.
  5. "CoffeeBI - Mikel Coffee Company to Expand in UAE". CoffeeBI. 2017-06-26. Retrieved 2018-01-16.
  6. "Forbes: Greek Start-up Mikel Cause Competition Problems to Starbucks in Dubai". The National Herald. 2017-05-02. Retrieved 2018-01-16.
  7. Mourdoukoutas, Panos. "Starbucks' Little Greek Problem In Dubai -- Mikel". Forbes. Retrieved 2018-01-16.
  8. "Mikel: Premiere in London - All five continents within the next 60 days" (in Greek).
  9. "Starbucks' Greek Problem In Australia: Mikel Coffee Community".
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