Meredith Kopit Levien

Meredith Kopit Levien (born 1971) is an American media executive, chief executive officer of The New York Times Company, and an advocate of native advertising.[1]

Meredith Kopit Levien
Born
Meredith Kopit

1971 (age 48–49)
EducationUniversity of Virginia (BA)
OccupationMedia executive
Known forChief operating officer of The New York Times
Children1

Early life and education

Levien was born Meredith Kopit and raised in metropolitan Richmond, Virginia,[1] the daughter of Carole and Marvin Kopit.[2] She has one sister, Barbara.[2] She graduated from the University of Virginia[3] where she majored in rhetoric and worked at the college newspaper, The Cavalier Daily.[4]

Career

After school, she worked at The Advisory Board Company, a think tank founded by David G. Bradley and then for the digital agency i33/AppNet. After Bradley bought Atlantic Media (publisher of The Atlantic magazine), he recruited her to join the company in 2003 as an ad director. She worked her way up to associate publisher and in 2006 became the inaugural publisher of Atlantic Media's magazine 02138.[4]

In April 2008, she joined Forbes Media where she ran the Forbes Life Magazine. After stemming losses by focusing on the digital side of the magazine, C.E.O. Tim Forbes appointed her group publisher. She also introduced programmatic buying (where the purchase of advertisements are done through online media) and "Brandvoice" which allows advertisers to create their own content under the Forbes logo. This new method of advertising, denominated as native advertising, has been criticized for blurring the line between editorial and advertising. In 2012, she was named chief revenue officer at Forbes Media.[4]

In July 2013, she was appointed head of advertising at The New York Times Company by C.E.O. Mark Thompson.[5][6] Levien refocused The New York Times toward digital content and sales, hiring 80 new employees with internet skills and offered severance packages to 40 older employees. She again introduced native advertising under the name "Paid Posts" (where New York Times writers write advertisements in conjunction with customers in the same writing style and format as New York Times news articles) to increase advertising revenue; working with Netflix, Chevron, Dell, MetLife, and others.[1]

In April 2015, she was elevated to chief revenue officer of The Times, in charge of all advertising both print and digital.[7][8] Levien was brought in to help to stem the decline in advertising revenues (which had declined from a peak of $1.3 billion in 2000 to $667 million in 2013). Levien has said that video is the next big step for newspapers and has worked to include more video content.[1] In June 2017, Kopit was promoted to chief operating officer of the New York Times.[9] In July 2020, Levien was named chief executive of The New York Times Company.[10]

Personal life

Kopit lives in New York City.[4]

gollark: But they changed it because they thought it would sound more complicated.
gollark: The original script had them used for computation or something.
gollark: Anyway, unless you think the brain generates emotions using some information *other* than sensory input and its internal feedback loops or whatever, it doesn't seem like emotions convey any actual extra information, magically indescribable or not.
gollark: I mean, in my case I'm just ignorant about cars because I have never cared enough to learn about them in any significant detail, not because of time constraints or tradeoffs.
gollark: It's "obvious" like how Christianity is "obvious" to Christians.

References
  1. Pompeo, Joe (September 29, 2014). "Going native at the Times". Capital New York. Archived from the original on March 1, 2015.
  2. Washington Post: "Marvin Kopit" January 2, 2013
  3. New York Times: "Meredith Kopit Levien - Executive Vice President" retrieved January 19, 2015
  4. Sternberg, Josh (July 9, 2013). "Back in Black: Forbes' Champion of Innovation". Digiday. Retrieved June 17, 2020.
  5. McGeveran, Tom (April 17, 2015). "Meredith Kopit Levien elevated to head of revenue at New York Times". Politico. Retrieved June 17, 2020.
  6. Smith, Gerry (February 21, 2020). "New York Times Poised to Name Meredith Levien as Next CEO". Bloomberg News. Retrieved June 17, 2020.
  7. Wall Street Journal: "New York Times Promotes Ad Chief Meredith Kopit Levien to Chief Revenue Officer" by By Nathalie Tadena April 17, 2015
  8. New York Times: "New York Times Co. Elevates Meredith Kopit Levien to Chief Revenue Officer" By RAVI SOMAIYA APRIL 17, 2015
  9. Wall Street Journal: "New York Times Promotes Meredith Kopit Levien to Chief Operating Officer" by Lukas I. Alpert June 7, 2017
  10. Lee, Edmund (2020-07-22). "The New York Times Co. Names Meredith Kopit Levien as Chief Executive". The New York Times. ISSN 0362-4331. Retrieved 2020-07-22.

"Meredith Kopit Levien, and Sebastian Tomich, The New York Times Company: The 2020 Media Company". IAB. September 27, 2016.

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