Mapleton Communications

Mapleton Communications (MC) was a media company. It was formed in May 2001 to acquire and operate radio stations in mid-sized markets in the western United States. Mapleton owned and operated 41 radio stations (11 AM and 30 FM) in California, Oregon and Washington State. It was based in Monterey, California.[1]

Mapleton Communications
For-profit corporation
GenreRadio
FateDivestiture of all properties
SuccessorStephens Media Group
Founded2001
Defunct2019
HeadquartersMonterey, California
ProductsAdvertisements

History

Mapleton was founded in 2001 by Adam Nathanson, son of billionaire cable businessman Marc Nathanson.[2] The Nathanson family roots in radio go back to advertising executive Don Paul Nathanson, who first published Radio Showmanship Magazine in 1940. DP Nathanson bought his first radio station in 1952 along with Burt Harris (KTWO) in Casper, Wyoming. D.P. Nathanson was the founder of Grey North Advertising and Vice-Chairman of Grey Advertising before his death in 1980. Current CEO/President is Jim Shea, formerly with Clear Channel and others.

In July 2019, Mapleton announced its exit from the radio business, with four stations going to Bustos Media and the remaining stations going to Stephens Media Group.[3] The sale to Stephens was approved on October 9, 2019, [4] and was completed on October 15, 2019, bringing a close to the nearly 20-year history of the company.

List of Former Mapleton Stations before selling to Stephens Media Group

Alexandria

  • KLAA 103.5 Country
  • KEZP 104.3 Christian Adult Contemporary
  • KBKK 105.5 Classic Country
  • KEDG 106.9 Adult contemporary

Chico

  • KALF New Country 95.7

Medford

Merced, California

Monroe

  • KMYY 92.3 Country
  • KNNW 103.1 CHR/Top 40
  • KXRR 106.1 Mainstream Rock
  • KZRZ 98.3 Adult Contemporary

Monterey-Salinas-Santa Cruz, California

  • KCDU 101.7 CHR/Top 40
  • KPIG-FM 107.5 Americana
  • KHIP 104.3 Classic Rock
  • KKHK 95.5 Variety Adult Hits
  • KWAV 96.9 Adult Contemporary

Redding, California

  • KQMS News Talk 1670 / 104.9 / 105.7
  • KSHA K-Shasta Adult Contemporary 104.3
  • KWLZ Wild 99-3 Rhythmic CHR 99.3
  • KRRX 106X Rock 106.1 / 104.9 Burney
  • KNRO Fox Sports 1400 / 103.9
  • KRDG Classic Hits 105.3

Spokane

Stations divested to Other Groups

Chico

  • KFMF Rock 93.9 / 100.5 Weaverville
  • KQPT Now 107-5 CHR 107.5 /107.9
  • KZAP Classic Hits 96.7

San Francisco-Oakland-San Jose

  • KSFN 1510 Chinese (Mandarin); licensed to Piedmont, California
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References
  1. "In an era of consolidation, the future of radio is uncertain". Monterey County Weekly. Retrieved 2016-09-02.
  2. Los Angeles Times: "Small radio's big appeal - Each Mapleton station has a unique identity, allowing it to stand out in an industry that's criticized for a uniform sound" by Alana Semuels April 11, 2007
  3. "Stephens Media Group Acquires 37 Stations From Mapleton Communications" from Radio Insight (July 1, 2019)
  4. "Stephens completes its Mapleton deal". Streamline Publishing. 9 October 2019. Retrieved 19 October 2019.


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