KWLZ

KWLZ (99.3 FM) is an American commercial radio station licensed to Shasta Lake, California, serving the Northern California area.

KWLZ
CityShasta Lake, California
Broadcast areaRedding / Red Bluff / Corning
Frequency99.3 MHz
BrandingWild 99-3
SloganRedding's Hottest Music
Programming
FormatCHR
Ownership
OwnerStephens Media Group
(SMG Redding, LLC)
Sister stationsKNRO, KQMS, KRDG, KSHA
History
First air date1989 (as KNNN)
Former call signsKCIB (1988-1989, CP)
KNNN (1989-2010)
KQMS-FM (2010-2017)
Call sign meaningK WiLd Z
Technical information
Facility ID54039
ClassC2
Power1,600 watts
HAAT465 meters (1,526 ft)
Links
WebcastListen Live
Websitewild993fm.com

History

For over a decade, KNNN aired a CHR music format branded as "Mix 99.3". From its inception until the "Mix 99.3" brand was introduced, the station was known as "K-9 FM", and played a pop-based Adult Contemporary format. The original "K-9" AC format was the result of a listener voting process following a months-long format testing experiment, where a different format was played every hour of the day.

In January 2007, 99.3 flipped to country as "99.3 Hank FM."

On September 20, 2010, KNNN changed their call letters to KQMS-FM and changed their format to news/talk, simulcasting KQMS, as Hank FM and the KNNN calls moved to 87.7.

On January 15, 2017, 99.3 dropped the KQMS simulcast and began stunting with a loop of "Wild Thing" by Tone Lōc.[1] On January 18, KQMS-FM launched a rhythmic contemporary format, branded as "Wild 99.3" under the new calls KWLZ, launching with 10,000 songs in a row. The first song was "Fake Love" by Drake.[2]

Former logos
gollark: Tell you what, I'll copy over the EWO code to my laptop and start working on it.
gollark: Go to "response".
gollark: Persistent accounts could be fun.
gollark: I have the code but no documentation.
gollark: alt accounts gang + also gibson

References
  1. Venta, Lance (January 18, 2017). "Wild 99.3 Debuts In Redding". RadioInsight. Retrieved July 11, 2017.
  2. "KQMS-FM Gets Wild". formatchange.com. Retrieved July 11, 2017.


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