Magic Valley Mall

Magic Valley Mall is an enclosed shopping mall located in Twin Falls, Idaho. The mall originally opened on October 29, 1986 with J. C. Penney and Shopko as anchor tenants. Today, the mall is anchored by J. C. Penney, Hobby Lobby, Kohl's, and Magic Valley Cinema 13.

Magic Valley Mall
Location Twin Falls, Idaho
Address1485 East Pole Line Road, Twin Falls, ID 83301
Opening dateOctober 29, 1986
DeveloperPrice Development Corporation
OwnerWoodbury Corporation
No. of stores and services24
No. of anchor tenants5 (4 open, 1 vacant)
Total retail floor area413,000 square feet (38,400 m2)
No. of floors1
Parking2,324 spaces
Websitewww.magicvalleymall.com

History

Development and opening

In February 1979, Lewis Douglas Co. proposed plans for a shopping mall in Twin Falls on land owned by farmer Oren Boone located at the northeast corner of Blue Lakes Boulevard and Pole Line Road.[1] In March 1980, General Growth Properties purchased the site from Lewis Douglas Co. and announced plans for Canyon Ridge Mall.[2] The proposed 512,000 to 700,000 square-foot mall would consist of four department stores and 90 specialty stores with a completion date of fall 1982 or early 1983.[3] At the same time, Woodbury Corporation announced plans to separate shopping mall across from Canyon Ridge Mall on the west side of Blue Lakes Boulevard.[2] By May 1980, zoning changes were approved to allow construction of both shopping malls.[4]

In February 1981, a third mall, developed by Price Development Corporation, received zoning change to construct on a 30 acre site south of the Canyon Ridge Mall site on Pole Line Road.[5] After facing opposition from the nearby Green Acres housing subdivision, Twin Falls City Council denied the zoning change, which triggered a two-year court battle between the city and Price.[6] In September 1983, Price abandoned its original plan and acquired the Canyon River Mall site from General Growth Properties.[6] Price's new plans called for a smaller 450,000 square-feet mall with four department stores.[7] Twin Falls City Council approved the development in February 1984.[8] In May 1984, a spokesman for Price confirmed it was courting The Bon Marché, J. C. Penney, and ZCMI to anchor the shopping mall.[9] ZCMI was ruled out as a potential anchor in March 1985.[10] Two months later, Shopko announced plans to anchor the new mall, now named Magic Valley Mall, as part of a plan to open six stores in Idaho.[11] The Bon Marché and J. C. Penney were later confirmed to relocate from downtown Twin Falls to the mall.[12] J. C. Penney also announced the closure of a store in Jerome as part of its plan to open at the mall.[13] Price Development broke ground on Magic Valley Mall on August 21, 1985.[14] The mall's first tenant, Shopko, opened on October 13, 1986, with J. C. Penney and other smaller tenants opening on October 29.[1] The Bon Marché opened on July 30, 1987.[15]

Later additions

In November 1988, Sears announced plans to relocate from downtown Twin Falls to the mall.[16] The store opened on August 2, 1989.[17] A fifth anchor tenant, Lamonts, was added to the mall in February 1992, but closed in December 1996.[18] In 1995, a strip mall was built next to the mall with Barnes & Noble as an anchor.[19] In September 1998, Reel Theaters opened a six-screen discount movie theater in the space formerly occupied by Lamonts.[20] The theater was sold to Interstate Amusements in May 2000 and renamed Odyssey Theater.[21] In August 2003, The Bon Marché was renamed Bon-Macy's and became a full-fledged Macy's in January 2005.[22]

In March 2011, Cinema West announced to plans replace the Odyssey Theater with a new, larger cinema complex.[23] Odyssey Theater was shut down in September 2011, with the new Magic Valley Cinema 13 opening in May 2012.[24] On August 1, 2017, Macy's announced it would not renew its lease at the mall and shut down in early 2018.[25] On January 4, 2018, Sears announced it would close its store at the mall in April.[26] The Macy's store was replaced by Hobby Lobby in September 2018.[27] On February 6, 2019, Shopko announced it would close on May 12, 2019.[28]

On August 5, 2019, Kohl's confirmed it will open a store in the former Sears building.[29] The store opened on May 11, 2020.[30]

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References
  1. "Magic Valley Mall - Special Edition". Times-News. October 29, 1986.
  2. "This town ain't big enough..." Times-News. March 9, 1980.
  3. "More mall details released". Times-News. March 12, 1980.
  4. "Council grants mall go-ahead". Times-News. May 6, 1980.
  5. "P&Z grants preliminary mall approval". Times-News. February 25, 1981.
  6. "Price files papers to kick off mall". Times-News. September 2, 1983.
  7. "Price unveils its plans for Twin Falls mall". Times-News. September 15, 1983.
  8. "City Council combines fire, police; allows mall". Times-News. February 7, 1984.
  9. "Developer courting stores for planned shopping mall". Times-News. May 31, 1984.
  10. "Mall developer to build without ZCMI". Times-News. March 26, 1985.
  11. "ShopKo plans 2-acre discount store in mall". Times-News. May 15, 1985.
  12. "Third large store joins fight against BID's parking plan". Times-News. August 20, 1985.
  13. "J.C. Penney to close store serving Jerome". Times-News. January 26, 1986.
  14. "Mall groundbreaking Aug. 21". Times-News. July 18, 1985.
  15. "The Bon adopts high-tech styling". Times-News. July 26, 1987.
  16. "Sears heads for site in mall". Times-News. November 17, 1988.
  17. "New store earns shoppers' rave reviews". Times-News. August 3, 1989.
  18. "Lamonts announces shutdown of Twin Falls store". Times-News. October 25, 1996.
  19. "New bookstores to include music, videos, software, small cafe". Times-News. December 21, 1994.
  20. "Reel Theaters 6-plex plans Saturday opening". Times-News. September 11, 1998.
  21. "Theater will have new owner". Times-News. May 19, 2000.
  22. "Federated to Rename 5 Chains as Macy's". Los Angeles Times. September 14, 2004.
  23. "New cinema to be built at Magic Valley Mall". Times-News. March 18, 2011.
  24. "New Twin Falls Cinema Will Open at Midnight". Times-News. May 24, 2012.
  25. "Following a nationwide review, Macy's announces it will close its Twin Falls store". Times-News. August 1, 2017.
  26. "Twin Falls Sears will close, auto center shutting down first in late February". Times-News. January 4, 2018.
  27. "News Bite: Hobby Lobby is now open at the Magic Valley Mall". Times-News. September 24, 2018.
  28. "Shopko to close Twin Falls location, among more Idaho stores". KMVT. February 6, 2019.
  29. "Kohl's coming to Magic Valley Mall". Times-News. August 5, 2019.
  30. "Kohl's opens at Magic Valley Mall". Times-News. May 11, 2020.

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