Love Scenario

"Love Scenario" (Korean: 사랑을 했다; RR: Sarang-eul haetda) is a song recorded by South Korean boy group iKon. It was released as the lead single of their second studio album, Return.[2] The song won "Song of the Year" at the 2018 Melon Music Awards and 33rd Golden Disc Awards. It is recognized as one of iKon's signature songs.

"Love Scenario"
Digital Japanese versions
Single by iKon
from the album Return
ReleasedJanuary 25, 2018 (2018-01-25) (Korean)
July 12, 2018 (2018-07-12) (Chinese)
February 27, 2019 (2019-02-27) (Japanese)
Genre
Length3:29
LabelYG
Songwriter(s)
Producer(s)
  • B.I
  • Millenium
  • Seung
IKon singles chronology
"New Kids: Begin"
(2017)		 "Love Scenario"
(2018)		 "Rubber Band"
(2018)
Music video
"Love Scenario" on YouTube

Background and composition

"Love Scenario" is described as a mellow, yet relatively upbeat, with a circuitous melody that guides the rhythmic dance track.[3]

Group leader and songwriter B.I stated, "I wanted to express what I found regrettable, neither sad nor happy, in the warm farewell which inspired me by the last 10 minutes of the film La La Land". He continued, "The main protagonist smiles at his past lover in the end, and I felt 'that's enough'".

Chart performance

Upon its release, "Love Scenario" topped China's QQ Music's real-time chart. It also entered the top 10 on QQ Music's weekly chart. In South Korea, the song debuted at 12 on the Gaon Weekly Chart.[4][5][6] It topped the chart for six weeks straight, becoming the longest-running number-one song in Gaon history. On February 5, it reached number one on numerous digital platforms such as iChart, Melon, Genie, Bugs, Mnet, Naver, and Soribada, and also number one on the weekly overall chart, Instiz's iChart. They are the second boy band to ever have achieved number one on more than seven music charts since iChart began ranking songs in 2010, with Big Bang having previously accomplishing a similar feat. The group managed to achieve 204 hourly Perfect All Kills, where a song is number one on all charts for a certain amount of time. The song spent 913 hours at number one on the Melon Chart and 40 days at number one on the Melon daily chart.[7]

The group was named top artists of the first half of 2018 by Genie Music, as they topped their daily chart for 35 days.[8]

"Love Scenario" became the first song to receive a Gaon platinum certification from the Korea Music Content Industry Association in the streaming category after surpassing 100 million streams.[9]

Critical reception

Billboard praised the song, saying it "is guided by a gentle cowbell-style beat and swaying vocals. The song relays a mellow, yet relatively upbeat, reaction to breaking up, with a circuitous melody that guides the rhythmic dance track. It's more emotional than their boisterous most-recent singles, and serves as a subtle directional change and maturing for iKON."[10] "Love Scenario" was also chosen as Apple Music's Best of the Week.[11]

Impact

The song achieved substantial popularity, especially from kindergarteners and elementary schoolers due to its easy-to-follow melodies and lyrics.[12] Some elementary school teachers have banned students from singing "Love Scenario" in classrooms because of its inappropriate content and students showing signs of addiction to catchy tunes.[13] It was featured in several popular Korean TV shows, including Running Man and Infinite Challenge.[14]

Music video

The "Love Scenario" music video was shot with a motion control camera. The background displays nostalgic scenery and props; each scene consists of naturally connected shots, and the Korean media said that this production method adds "fun" to the film.[15] The music video also shows the synchronized dance of seven members, with love stories shown in the background to reflect the lyrics. Among them, the film presents a period from top to bottom, showing iKon's star-shaped dance, which was called the highlight of the music video by Billboard.[3]

On May 19, 2019, the music video reached 300 million views on YouTube.[16]

Chinese and Japanese version

On the 12th of July, the Chinese version of the hit song was released, with the lyrics being written by Tiger Hu.[17] While in 2019, the Japanese version was released on the 27th of February.

Charts

Accolades
Year-end lists
Critic/Publication List Rank Ref.
Billboard The 20 Best K-pop Songs of 2018: Critics' Picks 7 [19]
BuzzFeed 30 Songs That Helped Define K-Pop In 2018 10 [20]
Spotify Best of 2018: K-Pop N/A [21]
The Dong-a Ilbo Best Songs of 2018 1 [22]
HK01 20 Must Listen to K-Pop Songs of 2018 2 [23]
Hypable 10 great K-Pop songs from 2018 to add to your end-of-year playlist N/A [24]
JawaPos 9 K-Pop Songs Popular Throughout 2018 1 [25]
Korea Portal Top 10 K-Pop Songs Of 2018 3 [26]
Matamata 7 of the Best K-Pop Songs of 2018 7 [27]
PAPER PAPER's Top 20 K-Pop Songs of 2018 4 [28]
Sanook 10 Popular Songs From 2018 N/A [29]
SBS Top 100 Asian pop songs of 2018 3 [30]
YouTube Rewind Top 10 Most Popular Music Videos in Korea That Were Released in 2018 1 [31]
KultScene 25 Best K-pop Songs Of 2018 3 [32]
Decade-end lists
Publication Accolade Rank / Year Ref.
Medium
 25 Best K-Pop Songs of the 2010s
10
[33]
Awards
Year Organization Category Result Ref.
2018 Melon Music Awards Best Rap/Hip-hop Nominated [34]
Song of The Year (Daesang) Won
MBC Plus X Genie Music Awards Rap/Hip Hop Music Award Won [35]
Best Song of The Year Nominated [36]
Mnet Asian Music Awards Song of The Year (Daesang) Nominated [37]
Best Vocal Performance Group Won
2019 Golden Disc Awards Digital Song Division (Bonsang) Won [38]
Digital Song of The Year (Daesang) Won
Seoul Music Awards Record of the Year in Digital Release Won [39]
Gaon Chart Music Awards Song of the Year – January Won [40]
Long-Run Song of the Year Won
The Fact Music Awards Best Song Won [41]

Certifications
Region CertificationCertified units/sales
South Korea (KMCA)[54] Platinum 2,500,000*
South Korea (KMCA)[55]
streaming 		Platinum 100,000,000*

*sales figures based on certification alone

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References
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  2. "iKON Introduces 'Love Scenario' & 'Return' Album: Watch this Billboard Exclusive". Billboard.
  3. "iKon 'Return' with New Album & 'Love Scenario' Single". Billboard. Retrieved January 25, 2018.
  4. "Gaon 2018년 04주차 Digital Chart". Gaon. Retrieved February 1, 2018.
  5. "QQ Music: Love Scenario".
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