Limeroad

Limeroad is an Indian online marketplace[1], owned by A. M. Marketplaces Pvt Ltd.[4] The company is based in Gurugram, Haryana.

Limeroad
Type of businessPrivately held company
Type of site
E-commerce
(online shopping)
Available inHindi, English
Area servedIndia
Founder(s)Suchi Mukherjee, Ankush Mehra[1]
CEOSuchi Mukherjee[2]
ParentA M Marketplaces Pvt Ltd
Alexa rank1,198[3]
Commercialno
RegistrationRequired
Launched2012
Current statusActive

It is India's first women's social shopping website.[5][6] It deals in clothing and accessories for women, men and kids.[7][8] The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create.[9][10]

Background

Limeroad was co-founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women.[4][11][12] The company's name is inspired from Grand Trunk Road.[13][14]

The company raised US$ 5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012[15] followed by Series B round US$ 15 million in 2014[16] and Series C round US$ 30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.[17]

In 2016, Limeroad came into partnership with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) to promote handloom and handicraft products online in India.[18]

Limeroad competes with e-commerce companies such as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo, Wooplr and Voonik.[9]

Awards
YearAward(s)Awarding organisationResultRef.
2015Coolest Start-up of the yearBusiness Today (India)Won[19]
2015Infocom Woman of the Year - Digital BusinessINFOCOMWon[20]
2016Unicorn Start-up AwardNDTVWon[21]
2017ET Startup AwardThe Economic TimesNominated[11]
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gollark: Also, accusing anyone who prefers one side of a thing over another of being biased seems problematic.
gollark: Everything must be kept exactly as it is now, by any means necessary.
gollark: RADICAL CENTRISM!
gollark: Yes, it would be unwise to be not home lots of the time these days.

See also

References
  1. "Non-Conformist Fashionista". Outlook. 2016-10-07.
  2. Anand, Shelly (2016-04-18). "You need the fighter gene to succeed: Limeroad CEO Suchi Mukherjee". India Today.
  3. "Limeroad.com Traffic Statistics". Alexa.com. Retrieved 2019-01-10.
  4. Chopra, Arushi (2016-11-17). "LimeRoad FY 2016 revenue more than doubles". Mint.
  5. Sangwan, Sujata (2017-03-07). "LimeRoad Thrives Amidst A Bloodbath". BusinessWorld.
  6. Singh, Priyanka (2013-05-23). "India's first social shopping platform exclusively for women Limeroad.com". The Times of India.
  7. Mukherjee, Jui (2018-06-17). "We're in the business of dopamine: LimeRoad". Fortune.
  8. "LimeRoad aims to revolutionise online shopping for men". The Free Press Journal. 2016-05-30.
  9. Chengappa, Sangeetha (2018-01-20). "Fashion e-tailer Limeroad to empower 1.5 lakh women entrepreneurs". Business Line.
  10. Chaudhary, Apurva (2013-09-27). "Limeroad Allows Users To Earn From Its Scrapbook Feature". Medianama.com.
  11. Khan, Taslima (2015-06-21). "Different Looks". Business Today.
  12. "मैग्जीन में छपी ज्वैलरी देखकर आया बिजनस आइडिया, अब अरबों का टर्नओवर" (in Hindi). Bhaskar.com. 2017-02-07.
  13. Ram, Vidya (2015-11-02). "Limeroad: The new age Grand Trunk Road of fashion". The Financial Express.
  14. Sachitanand, Rahul (2015-04-05). "How discovery startups like Limeroad, Wooplr, Tripoto are catching both consumers & investors' interest". The Economic Times.
  15. Russel, Jon (2012-10-23). "India's LimeRoad, a new and innovative social commerce site for women, lands $5m Series A funding". Thenextweb.
  16. Shu, Catherine (2014-05-08). "Indian Fashion Discovery Site LimeRoad Lands $15M Series B". TechCrunch.
  17. Shu, Catherine (2015-03-30). "LimeRoad, A Fashion Scrapbooking Site Based In India, Scoops Up $30M Series C". TechCrunch.
  18. "LimeRoad partners with MP Govt to offer handloom products online". The Economic Times. 2018-12-26.
  19. "ET Startup Awards 2017: ET-Facebook woman ahead award goes to Falguni Nayar of Nykaa". The Economic Times. 2017-07-24.
  20. Sachdeva, Sujata (2015-08-04). "LimeRoad's Shuchi Mukherjee bags 'Woman of the Year' award". FashionUnited.
  21. "The (EM)POWER List 2018: Suchi Mukherjee". Verve (magazine). 2018-06-23.
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