Roposo
Roposo, is an Indian video-sharing social media platform, owned by Glance Digital Experience Pvt. Ltd [2] having its registered office at Bengaluru, India. It is a platform where people express visually with homemade videos and photos. Catering to users aged between 15 and 35 years, the app offers a TV-like browsing experience with user-generated content on its channels.[3] Users can also use editing tools on the platform and upload their content.[4].
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Developer(s) | Roposo | ||||
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Initial release | November 19, 2014 | ||||
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Available in | 15 languages | ||||
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Licence | Freeware | ||||
Alexa rank | ![]() | ||||
Website | www |
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Type of business | Private |
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Founded | 2013 |
Headquarters | Bengaluru, India |
Area served | India |
Founder(s) |
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Industry | |
Parent | InMobi |
Commercial | Yes |
Current status | Active |
With 8.5 crore (85 million) users, Roposo provides a space where users can share posts related to different topics like food, comedy, music, poetry, fashion and travel.
History
Established in July 2014, under the aegis of Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank. Roposo was positioned initially as a fashion social network and later introduced its version 2.0, Roposo - TV by the People. The company is headquartered in Bengaluru, Karnataka, India.
In November 2019, Roposo was acquired by InMobi's Glance Digital Experience Pvt. Ltd.(the mobile content platform and part of the InMobi Group).[5]
When the Chinese-owned video-sharing app Tiktok was banned on 30 June, 2020, the app saw a huge spike in users with several TikTok users registering on Roposo.[6]
Technology
The open platform has some features such as a TV-like browsing,[7] different channels, a chat feature that lets buyers and sellers converse directly through the platform, and creation tools such as an option to add voice-over, music and GIF stickers for videos and photos.[8] Apple, an American multinational technology company, featured Roposo in their Indian Independence Day special edition in August 2016.
References
- "Roposo.com Traffic Statistics". Alexa.com. Retrieved 2019-03-27.
- "Glance". www.glance.com. Retrieved 2020-06-28.
- "Social site Roposo reboots as a 'TV by the People'". The Economic Times. 2017-08-17. Retrieved 2017-12-14.
- "Want to be a content creator? Roposo's #TrulySwadeshi platform may be able to help". The Economic Times. 2017-08-19. Retrieved 2017-12-14.
- "India's 1st unicorn InMobi's Glance buys IITians' video app Roposo". Inshorts - Stay Informed. Retrieved 2019-11-26.
- "This Indian platform added 22mln users in just 2 days after TikTok ban". Hindustan Times Tech. Retrieved 2020-07-06.
- "Social site Roposo reboots as a 'TV by the People'". Times of IndiaXBCBC. 2017-08-17. Retrieved 2017-12-14.
- "Roposo's new app explores homemade videos, photos through digital platform". Business Standard. 2017-08-18. Retrieved 2017-12-14.