KUBQ

KUBQ (98.7 FM, "The Ranch") is a radio station licensed to serve La Grande, Oregon, in the United States of America. The station is owned by the Pacific Empire Radio Corporation. KUBQ broadcasts a country music format to eastern Oregon.[2]

KUBQ
CityLa Grande, Oregon
Frequency98.7 MHz
Branding98.7 The Ranch
SloganYour Brand of Real Country
Programming
FormatCountry
Ownership
OwnerPacific Empire Radio Corporation
Sister stationsKBKR, KKBC-FM, KLBM, KRJT
History
First air dateAugust 15, 1977 (as KLBM-FM at 98.3)
Former call signsKLBM-FM (1977-1985)
KKUC (1985-1990)[1]
Former frequencies98.3 MHz (1977-1993)
Technical information
Facility ID24796
ClassC2
ERP2,250 watts
HAAT592 meters (1,942 ft)
Transmitter coordinates45°26′26″N 117°53′31″W
Links
WebcastListen Live
Website987theranch.com

All five stations owned and operated by Pacific Empire Radio Corporation, in Eastern Oregon, share a radio studio building in La Grande, Oregon, located at 2510 Cove Ave.[3]

History

In November 1984, KLBM, Inc., reached an agreement to sell KLBM-FM to Grande Radio, Inc. The deal was approved by the FCC on January 7, 1985, and the transaction was consummated on June 24, 1988.[4]

The station was assigned the KUBQ call sign by the Federal Communications Commission on June 4, 1990.[1]

On July 1, 2019, KUBQ changed their format from rock to country, branded as "98.7 The Ranch".[5]

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References
  1. "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved June 12, 2009.
  2. "Station Information Profile". Arbitron. Retrieved June 12, 2009.
  3. Fybush, Scott (July 18, 2008). "The Big Trip 2007, part XI: Eastern Oregon to Boise". Tower Site of the Week.
  4. "Application Search Details (BALH-19841102EV)". FCC Media Bureau. June 24, 1988.
  5. KUBQ Gets Sent to the Ranch Radioinsight - July 2, 2019


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