KRNO

KRNO (106.9 FM, "106.9 More FM") is an adult contemporary formatted radio station, licensed to Incline Village, Nevada, broadcasting to Reno, Carson City, and surrounding areas, including Lake Tahoe. The station's studios are located on Matley Lane in East Reno, and its transmitter is located near Slide Mountain.

KRNO
CityIncline Village, Nevada
Broadcast areaReno, Nevada
Frequency106.9 MHz
Branding106.9 More FM
SloganMore Music, Less Talk
Programming
FormatAdult contemporary
HD2: Sports ("92.5 The Game")
Ownership
OwnerReno Media Group
History
First air date1974
Call sign meaningK RENO
Technical information
Facility ID204
ClassC
ERP35,000 watts
HAAT911 meters (2,989 ft)
Translator(s)99.5 K258BN (Verdi)
106.3 K292EP (Incline Village)
Links
Website1069morefm.com

The station also rebroadcasts on translators K258BN in Verdi at 99.5 FM to cover northwest Reno and in Incline Village at 106.3 FM to cover the northern Lake Tahoe area. It is the only AC station serving the Reno market, as KNEV 95.5 FM flipped to Classic Hip-Hop in October 2015.

KRNO dropped its "Sunny" moniker on March 24, 2014 to become "106.9 More FM." [1] The rebranding, despite the station's high ratings (the station ranked at #2 12+ among subscribing stations in the Fall 2013 Nielsen Audio ratings report[2]), is meant to reflect the updating of the station's music policy in recent years.

The KRNO HD2 subchannel, repeated on translator K223AL, broadcasts "The Game", a sports talk format also heard on 1270 AM.

Programming
  • From the middle part of November (generally one week before Thanksgiving) through Christmas Day, More FM airs an all-Christmas format. On December 26, More FM changes back to its regular format.

Lineup
  • Jeff Ryan (weekdays 5:30AM – 10:00AM)
  • Jen Grant (weekdays 10:00AM – 3:00PM)
  • Dan Fritz (weekdays 3:00PM – 7:00PM)
  • Delilah (nightly 7:00PM – 12:00AM)
  • Amy Foxx (weekends)
  • Rudy Michaels (weekends)

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References
  1. "Sun to Set on KRNO Reno," RadioInsight, 11 March 2014
  2. Reno radio ratings from stationratings.com

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