KMJR

KMJR (98.3 FM) is a radio station broadcasting a Spanish Christian radio format. Licensed to Odem, Texas, United States, the station serves the Corpus Christi area. The station is owned by Educational Media Foundation and broadcasts the Radio Nueva Vida network. The transmitter is located on the city's west side.

For the radio station in Los Angeles that held the call sign KMJR from 2000 to 2001, see KDAY.
KMJR
CityOdem, Texas
Broadcast areaCorpus Christi
Frequency98.3 MHz
BrandingRadio Nueva Vida
Slogan"Tu estación de bendición."
Programming
FormatSpanish Christian
AffiliationsRadio Nueva Vida
Ownership
OwnerEducational Media Foundation
History
First air dateApril 2, 1985 (as KXTO)[1]
Former call signsKXTO (1984–1988)
KKHQ (1988–1996)
KLHB (1996–2010)
Call sign meaningLa MeJoR (former name)
Technical information
Facility ID12170
ClassC2
ERP96,400 watts
HAAT274 meters (899 ft)
Transmitter coordinates27°47′26″N 97°27′2″W
Links
Websitenuevavida.com

History

On April 2, 1985, KXTO signed on at 98.3 MHz. The station, initially operating as a 3,000-watt outlet, was originally owned by Capi Spanish Broadcasting and aired a bilingual format of Spanish-language, oldies and top 40 music.[1] The KXTO call letters were switched to KKHQ on January 29, 1988.[2]

By the early 1990s, Capi was bankrupt. In 1991, the station was listed as having been silent at least six months;[3] The station remained in bankruptcy until Coastal Digital Broadcasting, owned by Harry Sherwood, Jack Buck and Michael Mintz, acquired it for just $72,000 in 1992.[4] Coastal Digital resurrected KKHQ as an album-oriented rock outlet.[5]

In 1996, the station changed its call letters to KLHB, branding as "Club 93.3" and carrying a Tejano format. It exited Tejano in 2009 when it flipped to Spanish oldies under the "Recuerdo" moniker.[6] Tejas Broadcasting bought KLHB and other stations in 2004 in a multi-city, multi-station group deal for $20 million.[7] The call letters changed to KMJR in 2010 when the station took the name "La Mejor"; it remained in the Regional Mexican format but eventually changed monikers to "La Caliente".[8]

Sale to EMF

In 2018, Tejas Broadcasting began selling its broadcast properties. KMJR was sold in December 2018 to the Educational Media Foundation for $432,000, giving EMF its third signal in the market and resulting in its flip to Radio Nueva Vida, an independently owned Spanish-language Christian radio network aired on some EMF-owned signals.[8]

KMJR, however, would serve to play a larger role in a complex modification plan. With EMF in control of KMJR and KXAI (103.7 FM)—which had previously been KMJR's sister station until it was sold in 2013—the foundation saw an opportunity. In partnership with Emmis Communications, owner of KBPA in the Austin market, a series of applications were filed. KMJR would move to 103.7 MHz and broadcast with 75,000 watts, assuming the antenna of KXAI, which would remain on 103.7 but move into the heart of the San Antonio metropolitan area, placing a city-grade signal over San Antonio.[9][10] To make the move possible, Emmis's KBPA would slightly downgrade its facility. In January 2020, the relocation and other facilities changes were approved by the Federal Communications Commission.[11][9]

References
  1. "KXTO(FM)" (PDF). Broadcasting Yearbook. 1986. p. B-282 (366). Retrieved February 24, 2020.
  2. "KMJR Facility Record". United States Federal Communications Commission, audio division.
  3. "Radio's Most Distressed Real Estate" (PDF). Radio & Records. October 11, 1991. p. 14. Retrieved February 24, 2020.
  4. "Transactions" (PDF). Radio & Records. September 4, 1992. p. 10. Retrieved February 24, 2020.
  5. "KKHQ(FM)" (PDF). Broadcasting Yearbook. 1994. p. B-359 (523). Retrieved February 24, 2020.
  6. "KLHB Gives Thanks For The Memories". All Access. May 18, 2009. Retrieved February 24, 2020.
  7. "$20,000,000 KLTG-FM, KOUL-FM, KMJR-FM & KLHB-FM Corpus Christi (Corpus Christi, Sinton, Portland, Orem TX); and KTNZ-AM/KBZD-FM, KQFX-FM & KGRW-FM Amarillo (Amarillo, Borger, Friona TX)". RBR Epaper. October 2004. Retrieved February 2, 2020.
  8. Venta, Lance (December 21, 2018). "Station Sales Week Of 12/21: EMF Grows In Corpus Christi & Rome". RadioInsight. Retrieved February 24, 2020.
  9. Jacobson, Adam (January 16, 2020). "EMF Frequency Change Wins Signal Alamo City Gain". RBR. Retrieved February 2, 2020.
  10. Venta, Lance (February 12, 2019). "Emmis Amends Austin Portion of Three Market Signal Modification Plan". RadioInsight. Retrieved February 2, 2020.
  11. Venta, Lance (January 26, 2020). "FCC Report 1/26: Three Way Texas Allocation Change Approved". RadioInsight. Retrieved February 7, 2020.
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