KEVT

KEVT (1210 AM) is a radio station broadcasting a Spanish Christian format as "Radio Vida". The station is licensed to Sahuarita, Arizona, United States, and serves the Tucson area. KEVT is currently owned by One Mart Corporation.

KEVT
CitySahuarita, Arizona
Broadcast areaTucson
Frequency1210 kHz
BrandingRadio Vida
Programming
FormatSpanish Christian
Ownership
OwnerOne Mart Corporation
History
First air dateDecember 19, 1985
Former call signsKBCD (1984, CP)
KQTL (1984-2007)
Technical information
Facility ID19119
ClassB
Power10,000 watts day
1,000 watts night
Transmitter coordinates32°02′4.00″N 110°56′45.00″W
Links
Websitewww.radiovidausa.com

History

KQTL

In December 1982, various applicants filed to build a new radio station at 1210 kHz, which would serve the Sahuarita area. The lead investor in winning applicant El Saguarito Broadcasting Company,[1] Phil Richardson, sold the construction permit to a group headed by former KXEW owner Ernesto Portillo, who launched the station as Spanish-language outlet KQTL in 1985.[2] One of the minority investors of the new station was Raúl Grijalva, then on the board of the Tucson Unified School District.[2] The station's Spanish contemporary music format continued into the 1990s[3] KQTL was sold in 1996 to CIMA Broadcasting, in which Portillo and other people involved with El Saguarito were investors, for $600,000.[4]

As a result of its sale to the Radio Única Spanish talk network in 2000, KQTL shed its music format and flipped to talk.[5] After Radio Única declared bankruptcy, it sold its stations to Multicultural Broadcasting in a $150 million deal in 2003.[6]

Sale to One Mart

Four years later, Armando Zamora's One Mart Corporation, which was in the process of selling its station at 1030 kHz (then KEVT, now KVOI), acquired KQTL.[7] Upon taking control, the KEVT call letters, which had been on 1030 and prior to that on the 690 frequency (now KCEE), were relocated to 1210, and the station adopted a Regional Mexican format as "La Raza".[7] Financial difficulties led La Raza to suspend operations on July 19, 2010; at the time, Zamora's house was being foreclosed on, and One Mart's accounting firm was hit with $277,000 in liens by the Internal Revenue Service.[7] KEVT resumed operations on September 15, 2010; after the sale, it changed formats to Spanish Christian as "Radio Vida".[8]

PowerTalk

In 2014, a group led by talker Jim Parisi[8] leased out the station and launched "PowerTalk", the station's first English-language format.[9] The station aired local talk during the day and Fox Sports Radio on nights and weekends.[8] Additionally, KEVT became the first Tucson-area station since 2008 to carry Arizona State Sun Devils football.[10]

On February 15, 2016, the station went silent again due to company financial difficulties; KEVT would not return to the air until November 1 of that year.[11] As a result of KEVT going silent, PowerTalk became an internet-only station; the operators cited the high costs of broadcasting for their move online.[9]

Classic country and return to Radio Vida

Upon returning to the air on November 1, 2016, KEVT began broadcasting a classic country music format. Eventually, said format turned into a full simulcast of KAVV, a classic country outlet broadcasting from Benson; however, on April 15, 2018, the lease ended because of lack of advertiser support.[12] The station reverted to Christian programming under the Radio Vida name.

gollark: How do you like THIS abstraction?
gollark: ```haskell(....) a b c d = a (\ e f -> a (\ _ _ -> c d (\ g -> b (\ h -> c d (\ _ -> h g)) g) e (\ _ -> f e) e (\ _ -> b (\ _ i -> c d (\ j -> b (\ k -> c d (\ _ -> k j)) j) i) e)))```
gollark: HAIL THE SNAIL!
gollark: HAIL HAIL!
gollark: No.

References
  1. Knight, Susan M. (December 22, 1982). "Educators, businessmen seek OK for Spanish radio station". Arizona Daily Star. p. 1B. Retrieved December 10, 2019. (Note: this article misspells the name of the applicant as "El Sahuarita")
  2. Huff, Dan (July 23, 1985). "New Spanish station to debut next month". Arizona Daily Star. p. 7B. Retrieved December 10, 2019.
  3. Turner, Tom (March 21, 1993). "Calling all cars!". Arizona Daily Star. p. 1D. Retrieved December 10, 2019.
  4. "KQTL-AM/Sahuarita" (PDF). Radio & Records. February 9, 1996. p. 6. Retrieved December 10, 2019.
  5. Muro, Mark (May 3, 2000). "Spanish-language station sold". Arizona Daily Star. pp. D1, D6. Retrieved December 10, 2019.
  6. "Deals". Broadcasting & Cable. October 19, 2003. Retrieved December 10, 2019.
  7. Hatfield, David (July 23, 2010). "With KEVT gone, Tucson down to just five independent radio stations". Inside Tucson Business. Retrieved December 10, 2019.
  8. "Tucson gets a new talker". RBR. February 14, 2014. Retrieved December 10, 2019.
  9. Prendergast, Curt (February 19, 2016). "PowerTalk 1210 leaves airwaves for Internet". Arizona Daily Star. Retrieved December 10, 2019.
  10. Hansen, Greg (August 2, 2014). "Tucson's KVET becomes part of Sun Devil Network". Retrieved December 10, 2019.
  11. FCC: BLSTA - 20160919ADR Request for Silent STA — KEVT
  12. "CAVEMANager" (April 28, 2018). RadioDiscussions https://www.radiodiscussions.com/showthread.php?703700-1210-Back-on-Air&p=6203063&viewfull=1#post6203063. Retrieved December 10, 2019. As is often the case, money was the deciding factor. We put many announcements on the air that we couldn't keep 1210 going without advertisers. Several business people expressed some interest but when all was said and done we had only a barber shop and an optometrist. Missing or empty |title= (help)
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