Jyothi Lakshmi (film)

Jyothi Lakshmi is a 2015 Indian Telugu-language drama film written and directed by Puri Jagannadh starring and presenting by Charmy Kaur in the titular role. It is produced by Swethalana, Varun, Teja, C. V. Raoa and C. Kalyan under the banners Sri Subha Swetha films and C. K. Entertainments. Sunil Kashyap composed the film's music and P.G. Vinda was the film's cinematographer. Production began on 25 February 2015 and principal photography began on 8 March 2015.[1] The story is based on the novel Mr Parankusam by Malladi Venkata Krishna Murthy. The story is loosely based on the Hindi film Sadak directed by Mahesh Bhatt.[2]

Jyothi Lakshmi
Directed byPuri Jagannadh
Produced byCharmy Kaur
Swethalana
Varun
Teja
C. V. Rao
C. Kalyan
Written byPuri Jagannadh
StarringCharmy Kaur
Satyadev Kancharana
Music bySunil Kashyap
CinematographyP.G. Vinda
Edited byS. R. Sekhar
Production
company
Sri Subha Swetha Films
Distributed byC. K. Entertainments
Release date
12 June 2015
CountryIndia
LanguageTelugu

Plot

The film starts off with two young men scouting pimps and visiting brothels to get the right girl that the film's hero Satya (Satya) wants. Well, he even gets on to Lapaki app to find a girl which helps them in finding a house instead. After searching for two days, Satya finally finds the girl he wants which happens to be Jyothilakshmi (Charmme Kaur). He insists on marrying her and thanks to her quick wit, gets her out of the place even before he is found and beaten by the villains. The story continues.

Cast

Production

Development

Puri Jagannadh planned to make a female-centric film and after searching for the lead actress from a long time, he approached Charmy Kaur for the lead role, considering her dance and acting prowess; she immediately accepted to be a part of the film.[3] The film was titled Jyothy Lakshmi in early October 2014 and was rumored to be based on the life of a South Indian actress of the same name.[4] The film's story was also rumoured to be based on a novel written by Malladi Venkata Krishna Murthy.[5] Charmy however clarified in early November 2014 that the film is neither a biopic nor is inspired by any real life character, but a complete commercial entertainer based on a story written by Jagannadh.[6]

Sunil Kashyap and P.G. Vinda were signed in on as the music director and cinematographer of the film respectively in early February 2015 marking their first collaboration with Jagannadh.[7] Charmy opted to be one of the producers of the film and presented it.[8] C. Kalyan bankrolled the film under the banners Sri Subha Swetha films and C. K. Entertainments. The film's production activities began on 25 February 2015 at Hyderabad after conducting a formal pooja ceremony and the film's first look still was unveiled on the same day.[9] The film was confirmed to revolve around the life of a small-time heroine struggling in the film industry and the perspectives of various people who think low about girls working in film industries.[10]

Casting

Charmy called the character of Jyothy Lakshmi as an intense one and as a reference for her looks, Jagannadh showed her a few old pics of hers and asked her to look as slim as she was in them. For her role, Charmy had to sport a long, black and silky hair for a typical Indian look, adding that she would be seen in two different looks. She took training in belly dancing, freestyle and club dancing. Satyadev Kancharana played the male lead.[11]

Filming

Principal photography was expected to begin on 1 March 2014.[12]. This movie had a song featuring Angela Krislinzki along with Brahmanandam.

Soundtrack

The Music Was Composed By Sunil Kashyap and Released by Puri Sangeet.

Jyothi Lakshmi
Soundtrack album by
Sunil Kashyap
ReleasedJun 4, 2015
Recorded2015
GenreSoundtrack
Length24:15
LabelPuri Sangeet
ProducerSunil Kashyap
Sunil Kashyap chronology
O Malli
(2015)		 Jyothi Lakshmi
(2015)		 Appudalaa Ippudilaa
(2015)
Track list
No.TitleSinger(s)Length
1."Ninuchudanga"Hemachandra3:36
2."Chusindhi Chalugaani"Sravana Bhargavi3:06
3."Chetiki Gaajulu"Sravana Bhargavi2:47
4."Vodhodhu"Venu, Pranavi4:20
5."Jyothi Lakshmi"Uma Neha4:11
6."Raja Raja"Uma Neha3:22
7."Kanti Paape"Lipsika2:53
Total length:24:15

Marketing

It began on 8 March 2015 on the eve of International Women's day which was confirmed by the first look poster released on the same day.[13] A 60-second first look teaser was also unveiled on the same day.[14]

Critical response

The film got mixed to negative reviews becoming a disaster in Puri Jagannath's career.Cochin Talkies rated the movie 2.47 out of 5 and wrote: "Jyothi Lakshmi is a social message film mixed with commercial elements to make it viable at the box office. While the commercial elements are very neatly embedded, Puri missed the plot in adding the required emotional depth to the film which makes it shallow. Jyothi Lakshmi can be at best a one time watch, if you have nothing to do this weekend."[15]

Release

The movie released on 12 June 2015.[16]

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References
  1. "Archived copy". Archived from the original on 21 December 2017. Retrieved 5 June 2015.CS1 maint: archived copy as title (link)
  2. http://www.deccanchronicle.com/150508/entertainment-tollywood/article/jyothi-lakshmi-based-malladi%E2%80%99s-novel
  3. "Charmme to do a Jyothi Lakshmi". The Times of India. 8 October 2014. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  4. A. S., Sashidhar (7 October 2014). "Charmme is Puri's Jyothi Lakshmi". The Times of India. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  5. "Charmme's next film is based on a popular novel". The Times of India. 12 October 2014. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  6. A. S., Sashidhar (10 November 2014). "I'm not playing Jyothi Lakshmi, says Charmme". The Times of India. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  7. "Sunil Kashyap bags a biggie". The Times of India. 5 February 2015. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  8. "Charmme to present Jyothi Lakshmi". The Times of India. 6 February 2015. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  9. "Photo feature : Charmi is too hot to handle". IndiaGlitz. 26 February 2015. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  10. "Charmme's Jyothi Lakshmi rolls out". The Times of India. 8 March 2015. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  11. "Charmee denies playing Jyothi Lakshmi's biopic". IndiaGlitz. 12 November 2014. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  12. "Puri Jagannadh's 'Jyothi Lakshmi' from March 1st". IndiaGlitz. 25 February 2015. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  13. "Charmee's 'Jyoti Lakshmi' first look out!". The Hans India. 8 March 2015. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  14. "Trailer: Charmme enthralls as Jyothi Lakshmi". The Times of India. 8 March 2015. Archived from the original on 8 March 2015. Retrieved 8 March 2015.
  15. Cochin Talkies (12 June 2015). Jyothi Lakshmi Review. Cochintalkies.com. Retrieved 2015-06-12.
  16. "Jyothi Lakshmi audio and release details"
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