Jassi Jaissi Koi Nahin

Jassi Jaissi Koi Nahin (transl. There is no-one like Jassi) is an Indian soap opera which aired on Sony Entertainment Television from 1 September 2003 to 4 May 2006.[1] The series was an Indian-themed version of the Colombian drama Yo soy Betty, la fea.[2]

Jassi Jaissi Koi Nahin
Directed byTony Singh
Starringsee below
Opening themeJassi Jaissi Koi Nahin by Shaan
Country of originIndia
No. of seasons1
No. of episodes548
Production
Running time22 minutes
Production company(s)DJ's a Creative Unit
Release
Original networkSony Entertainment Television
For Sony
Monika Sherdill
Manav Dhanda
Picture format480i
Original releaseSeptember 1, 2003 (2003-09-01) –
May 4, 2006 (2006-05-04)
External links
Website

Plot

Based largely on the show, Yo soy Betty, la fea, the show follows the life of Jasmeet waliah known as Jassi (Mona Singh) who is a plain looking young woman from a middle-class family in Mumbai. Jassi is a sincere worker and has been working to support her family. She is naive but intelligent. She has been always been supported and encouraged by her father, grandmother (Bebe), and her close friend Nandu (Gaurav Gera) but she has faced rejection largely from society simply because of her looks. Jassi somehow lands her dream job at Gulmohur, a big fashion empire. She is appointed as the secretary to Armaan Suri (Apurva Agnihotri) and after a rough start soon becomes indispensable at work. She falls in love with Armaan but keeps her feelings to herself.

The show follows how Jassi becomes successful at Gulmohur but must face difficulties and trouble created by several people unhappy with her success, one of whom is Armaan's arrogant girlfriend Mallika (Rakshanda Khan). She is forced to disappear when things get too murky and is saved by businessman Purab Mehra (Samir Soni) who eventually becomes responsible for Jassi's makeover so she can hide her real identity and avenge the wrongs done to her and her family. Meanwhile, Armaan falls in love with Jassi, and while mourning her disappearance, is inexplicably attracted to her alter ego Jessica Bedi.

In the end, Armaan and Jassi unite and gain control of Gulmohur.

Cast

Guest appearances

Development

Jassi Jaisi Koi Nahi is also known for its remarkable campaigning and marketing done by the channel to attract a huge audience before its launch. The main protagonist 'Jasmeet Walia' was hidden completely from the audience in promotions although the campaigning was targeted totally on the character's uniqueness. This generated a lot of curiosity among its audience to know about the character. This was perhaps the first an Indian Television Channel took such a big risk to keep its series protagonist under wraps and still promoting it heavily. The risk, however, paid off and the show opened with a bumper response on its premiere episode. The TV show was well received and it went on to run for three years.[4]

Reception

The show opened with a bumper response and the ratings were very strong for the first 100 episodes. After that, the ratings started to dwindle and didn't pick up although the channel did not lose hope in the show. As soon as the protagonist goes through her makeover, the ratings shot up again and the show came back at the top spot. However, the ratings fell again once the main objective of the show was fulfilled. The show ran for some more time before going off air in early 2006.

A special episode aired on 5 March 2005 garnered 10.9 TVR.[5]

Awards and nominations
YearAwardCategoryRecipientRoleResult
2003 Apsara Awards Best Actress in Drama Series Mona Singh Jasmeet Walia Won[6]
Best Drama Series Jassi Jaissi Koi Nahin
Best Director-Drama Series Rohit Khanna
Outstanding Debut Mona Singh Jasmeet Walia
2004 Indian Telly Awards Best Child Artiste (Male) Zain Khan Rohan Won[7]
Best Comic Actor (Female) Manini De Pari
Best Actor in Supporting Role (Female) Rakshanda Khan Mallika Seth
Television Personality of The Year (Female) Mona Singh Jasmeet Walia
Best Actress (Female) Mona Singh Jasmeet Walia
TV Programme of The Year Jassi Jaissi Koi Nahin
Indian Television Academy Awards Best Serial – Drama (Jury) Jassi Jaissi Koi Nahin Won[8]
Best Actress (Popular) Mona Singh Jasmeet Walia
2005 Indian Telly Awards Best Actress (Female) Mona Singh Jasmeet Walia Won[9]
Best Actor (Male) Apurva Agnihotri Arman Suri
Best Actor in Negative Role (Female) Rakshanda Khan Mallika Seth
Best Daily Serial Jassi Jaissi Koi Nahin
Indian Television Academy Awards Best Actress – Drama (Jury) Mona Singh Jasmeet Walia Won[10]

References
  1. IV, Antonio Lopes Lagarto. "Ugly is the New Beautiful: India's "Jassi Jaissi Koi Nahin"". www.jerriblank.com. Retrieved 25 February 2018.
  2. "Television: Dream duo". The Tribune. 8 June 2008.
  3. "TV promotes products, NGOs and B'wood". The Times of India.
  4. https://www.afaqs.com/news/story/7889_Jassi-Jaissi-Koi-Nahin-Lessons-in-marketing
  5. "'Indian Idol' shakes up TRP muster; rockets into third". Indian Television dot com.
  6. "Winners of 1st Apsara Awards".
  7. "Winners of 4th Indian Telly Awards". Archived from the original on 17 September 2018. Retrieved 22 November 2012.
  8. "Winners of Indian Television Academy Awards,2004". Archived from the original on 26 May 2012.
  9. "Winners of 5th Indian Telly Awards". Archived from the original on 17 September 2018. Retrieved 22 November 2012.
  10. "Winners of Indian Television Academy Awards,2005". Archived from the original on 4 May 2012.
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