It's My Time (Jade Ewen song)

"It's My Time", is a song sung by Jade Ewen and was the British entry for the 2009 Eurovision Song Contest, held in Moscow, Russia, in May 2009. The song was composed and written by Andrew Lloyd Webber and Diane Warren and became the UK's most successful Eurovision entry since 2002 by coming fifth, and a significant improvement on the previous and following year's entries, 'Even If' and 'That Sounds Good to Me', which came last in the contest. Ewen has remained having the highest points for the UK since 1997.

"It's My Time"
Single by Jade Ewen
Released23 March 2009 (2009-03-23)
Recorded2009
GenrePop
Length3:18
LabelPolydor
Songwriter(s)Andrew Lloyd Webber, Diane Warren
Producer(s)Andrew Lloyd Webber
Jade Ewen singles chronology
"It's My Time"
(2009)		 "My Man"
(2009)
Eurovision Song Contest 2009 entry
Country
Artist(s)
Language
Composer(s)
Andrew Lloyd Webber
Lyricist(s)
Andrew Lloyd Webber, Diane Warren
Finals performance
Final result
5th
Final points
173
Entry chronology
◄ "Even If" (2008)   
"That Sounds Good to Me" (2010) ►

Writing and inspiration

The song was written specifically for the Eurovision Song Contest. Webber and Warren wrote it in two hours.[1] Diane Warren talked about writing the song in an interview for the BBC: "I don't usually co-write much, I tend to write by myself, so that was quite scary – especially with some like Andrew Lloyd Webber who's a legend!"[2]

The Eurovision Song Contest 2009

Selection

Ewen won the right to sing the song as a result of her winning the United Kingdom's Eurovision selection process Eurovision: Your Country Needs You on 31 January.[3][4][5] Lloyd Webber also announced that he would accompany Ewen, by playing the piano on stage with her in Moscow.[6][7] The official version of the song was first broadcast on Ken Bruce's BBC Radio 2 show on 23 March 2009.[8]

Contest

As the United Kingdom is a part of the "Big Four", the song was entered directly into the final of the 2009 Eurovision Song Contest, held on 16 May 2009 in Moscow. The show received an average of 7.8 million viewers and peaked at 9.8 million during the voting, which is a 35.3% share of the UK TV audience.[9]

The United Kingdom did well during the contest and finished in 5th place, with 173 points in contrast to the previous few years in which none of the UK's entries from 2003 onwards have made it into the top 15. It was the UK's highest placing since Jessica Garlick in 2002 and the largest number of points received since 1997, when it won with "Love Shine a Light".

Critical reception

Digital Spy gave the song a mixed review, saying:

Equally, if you're going to ask Andrew Lloyd Webber and Diane Warren to write a song for your X Factor-style talent contest, you're probably going to end up with something that sounds like an X Factor winner's song crossed with a show tune. "I've got the will, I've earned the right," croons Ewen before the bombast begins, "to show you it's my time tonight". Overblown, old-fashioned and shamelessly sentimental, this could be just what Eurovision ordered.[10]

Fraser McAlpine from the BBC's Chartblog rated the song three stars out of five, stating that the song was "the sort of thing we've all heard hundreds of times" yet praised Ewen's vocal abilities: "Still, Jade Ewen has a formidable set of pipes and copes admirably with the mad range the song requires, so you never know." [11]

However, the song was also praised for bringing a comeback for the United Kingdom in the Eurovision Song Contest. Alastair Jamieson of the Daily Telegraph reported that Andrew Lloyd Webber said that Britain can "hold its head high" after the performance that Jade Ewen gave in Eurovision.[12]

Music video
A screen capture from the video showing Ewen and Webber

The official music video was launched on the BBC website on 31 March 2009. It also stars Andrew Lloyd Webber in the background on the piano.[13] It shows Ewen in a white feathered dress walking out of a limo with paparazzi talking pictures of her. This is accompanied with Jade standing under a spotlight with a microphone, whilst Lloyd Webber plays the piano. The video was directed by Pop Club.[14]

Promotion

Ewen promoted the single all over Europe. This was the first time that a UK Eurovision entry has promoted a single across Europe before the event. Ewen also appeared, alongside Webber, on Friday Night with Jonathan Ross and also made appearances and performed the single on Loose Women, Saturday Kitchen, BBC Breakfast, National Lottery and The One Show. Webber accompanied Ewen on the piano for her performance at the Eurovision final on 16 May. "It's My Time" was promoted heavily in Russia with a free copy of the single being given away with the Russian version of OK! magazine.[15] She also performed on many countries' national selections including Bosnia & Herzegovina's, Russia's and Spain's and her home country - The United Kingdom

Track listing

Charts

"It's My Time" was released in the UK as a download on 4 May 2009. On 18 May the single had its UK physical release. The song debuted on the UK singles chart at No. 103, climbed to No. 50 the following week, and reached a peak of No. 27 on its third week after physical release.

Chart (2009) Peak
Position
Germany (Official German Charts)[16] 75
Sweden (Sverigetopplistan)[17] 34
Switzerland (Schweizer Hitparade)[18] 75
UK Singles (Official Charts Company)[19] 27

Release history
Region Date Label Format
United Kingdom 23 March 2009 Polydor Radio single
4 May 2009 Digital single
18 May 2009 CD single

Covers

Taiwanese countertenor singer Lin Yu Chun also included his version in the debut album It's My Time in September 2010.

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References
  1. Bakker, Sietse (25 January 2009). "Webber, Warren wrote UK song in two hours". eurovision.tv. Retrieved 18 May 2009.
  2. "14 May: We had a word with the world famous lyricist". BBC. 14 May 2009. Retrieved 19 May 2009.
  3. Rendall, Alasdair (31 January 2009). "United Kingdom: Jade wins Your Country Needs You". Oikotimes. Archived from the original on 2 February 2009. Retrieved 31 January 2009.
  4. Klier, Marcus (31 January 2009). "United Kingdom: Eurovision entrant chosen". ESCToday. Retrieved 31 January 2009.
  5. "Our Country Needs... JADE!". British Broadcasting Corporation. 31 January 2009. Retrieved 31 January 2009.
  6. Kilkelly, Daniel (1 February 2009). "Jade Ewen picked for Eurovision final". digitalspy.co.uk. Retrieved 1 February 2009.
  7. "Jade chosen to represent UK in Eurovision Song Contest". irishnews.com. 31 January 2009. Archived from the original on 5 February 2009. Retrieved 1 February 2009.
  8. "My Time: The final version!". BBC. 23 March 2009. Archived from the original on 3 April 2009. Retrieved 24 March 2009.
  9. Viniker, Barry (18 May 2009). "Jump in viewing figures proves Cowell wrong Britain's got Eurovision Talent". esctoday.com. Retrieved 19 May 2009.
  10. Levine, Nick. "Jade Ewen: 'It's My Time'". digitalspy.co.uk. Retrieved 18 May 2009.
  11. McAlpine, Fraser (13 May 2009). "Jade Ewen – 'It's My Time'". BBC. Retrieved 18 May 2009.
  12. Jamieson, Alastair (17 May 2009). "'Britain can hold its head high with Eurovision finish says Lord Lloyd Webber". www.telegraph.co.uk. London. Retrieved 19 May 2009.
  13. "My Time – The Official Video". BBC. 31 March 2009. Retrieved 1 April 2009.
  14. Knight, David (21 April 2009). "Jade Ewen's It's My Time by Pop Club". PromoNews. promonews.tv. Archived from the original on 17 October 2010. Retrieved 27 June 2009.
  15. Davies, Russell (5 May 2009). "Free CD with every copy of OK! Magazine UK: Jade Ewen – The queen of Russian media". esctoday.com. Archived from the original on 9 May 2009. Retrieved 19 May 2009.
  16. "Offiziellecharts.de – Jade Ewen – It's My Time". GfK Entertainment Charts. Retrieved 30 April 2020.
  17. "Swedishcharts.com – Jade Ewen – It's My Time". Singles Top 100.
  18. "Swisscharts.com – Jade Ewen – It's My Time". Swiss Singles Chart.
  19. "Jade Ewen: Artist Chart History". Official Charts Company.
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