InStore Audio Network

InStore Audio Network (also known as ISAN) is a retail media provider of narrowcast in-store music, in-store video content and audio advertising for delivery within supermarkets and drugstores.[1] InStore Audio Network's music programming is housed locally on a music server at each location, containing the music library, audio messages and ISAN's proprietary scheduling and delivery software.[2] This software enables each server to receive new audio ads and music playlists as often as necessary, transferred over the Internet.[3] The playlists dictate what will be played during the following week in that particular store so that every retail store can be customized with its own music and/or audio messages.[4][5] InStore Audio Network works with America's premier retailers to use audio (both music and messaging) for branding and marketing purposes in the shopping environment.

InStore Audio Network
Private
IndustryRetail Media
FoundedSalt Lake City, Utah
Headquarters13 Roszel Road, Princeton, New Jersey
ProductsDistribution of music & video
Number of employees
65
Websitewww.instoreaudionetwork.com

Clients

ISAN reports that it provides music and/or audio messages to over 22,000 supermarkets and pharmacies in the United States.[6] Its typically works with retailers who are national or regional in nature.[7] Included are stores owned by Ahold (including Giant Food Stores, Stop & Shop, Tops and Martin's), Albertsons (including Safeway and others), Kroger, Rite Aid, Supervalu, Meijer and Southeastern Grocers,[8][9]

Competitors

InStore Audio Network directly competes with the following companies:

  • Muzak Holdings / DMX Music
  • PlayNetwork
  • CUSTOMtronics Sound
  • MTI Digital
  • Startle
  • Streamit
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See also
  • Media franchise

References
  1. "Pop Radio Acquires Instore Broadcasting Network". AllAccess.com. 2012-06-04. Retrieved 2014-08-26.
  2. "Kroger launches digital signage / in-store TV network". Wirespring.com. 2005-08-22. Retrieved 2014-08-26.
  3. "Breaking News - ABC Entertainement [sic] Announces Retail Media Advertising and Content Deal with Instore Broadcasting Network and Kroger". TheFutonCritic.com. Retrieved 2014-08-26.
  4. "Duane Reade In-Store Video Ads Target NYC Media Buyers | News - Advertising Age". Adage.com. 2006-06-07. Retrieved 2014-08-26.
  5. "PrincetonInfo". PrincetonInfo. 2006-03-15. Retrieved 2014-08-26.
  6. "Gladstone Capital Corporation Invests $12.0 Million in InStore Audio Network - MCLEAN, Va., May 31, 2012 /PRNewswire/". Prnewswire.com. Retrieved 2014-08-26.
  7. Think Strategically - Xavier Gimbert. 2011-05-31. Retrieved 2014-08-26 – via Google Books.
  8. Cooper, Kent. "Bob Kasten Works Internationally in D.C. | Life After Congress : Roll Call Hill Life". Rollcall.com. Retrieved 2014-08-26.
  9. "Rite Aid Marketing Resources Tool Kit FY2019". Rite Aid. p. 13. Retrieved 2018-09-17.
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