Giant Food Stores

The Giant Company is an American supermarket chain that operates stores in Pennsylvania, Maryland, Virginia, West Virginia and Washington, D.C.. The chain operates full-scale supermarkets under the Giant and Martin's banners along with small-scale urban stores under the Giant Heirloom Market banner. Giant is a subsidiary of Netherlands-based Ahold Delhaize, which also owns similarly-named Giant Food of Landover, Maryland, often known as Giant-Landover; to distinguish from that chain, whose stores also operate under the Giant banner (albeit with a different logo), Giant Food Stores are often referred to as Giant-Carlisle or Giant/Martin's. A significant difference between the two chains is that Giant-Landover is unionized while Giant-Carlisle is non-union, with the exception of stores in Lewistown and Burnham, Pennsylvania.

Not to be confused with Giant Eagle or Giant Food (Landover).
The Giant Company
Subsidiary
IndustryRetail
Founded1923 (1923)
HeadquartersCarlisle, Pennsylvania, U.S.
Key people
Nicholas Bertram, President
ProductsGrocery
ParentAhold Delhaize
SubsidiariesMartins and Giant Heirloom Market
Websitegiantfoodstores.com

History
Map of Giant-Carlisle stores in 2011. Stores located in Maryland, Virginia, West Virginia and western Pennsylvania are Martin's stores; the remainder are Giant stores.

Giant was founded in 1923, when David Javitch opened a small meat market in Carlisle, Pennsylvania. The Carlisle Meat Market, as it was known, began as a two-man butcher shop.

David Javitch, otherwise known as "D.J.", built his business on the premise of "the best product at the fairest price." He spent most of his hours in the store, and his children were raised there. His store prospered during the 1920s and 1930s. In 1936, Javitch decided to take a chance on a new business opportunity.

He purchased a store in Lewistown, Pennsylvania, which he named the Giant Shopping Food Center. It was a major change from the original Carlisle Meat Market in that it was a total grocery store. It was very modern and offered customers the opportunity to purchase their dry goods and perishables under one roof; a new concept at that time. The store was a great success, and soon a decision was made to expand the Carlisle store from a basic meat market into a full-fledged grocery store.

Prior to purchasing the Lewistown store, Javitch purchased a store in Hagerstown, Maryland, that opened and closed within the same month. Though it was a short-lived and costly venture, it provided a learning experience to Javitch. In addition, his main store in Carlisle was destroyed by fire, and the Lewistown store was completely flooded on two separate occasions.

After each setback, Javitch started over, adding more features for his customers. The Carlisle store was very modern for its time, with features like a parking lot, baggers, and outside lighting for the safety of employees and customers.

The stores continued to flourish in the 1950s as some serious decisions about the business were made. Shopping malls became a new American experience with the population moving outside of the cities and into the suburbs, and Javitch took advantage of the strip malls dotting the landscape. As a result, the company embarked on a plan of steady growth, opening new stores in suburban areas. In 1968, the ninth store opened in Harrisburg, Pennsylvania with Lee Javitch, David's son, serving as President of Giant Food Stores.

In 1970, a strategic decision was made to compete with larger regional supermarket chains. The company's growth accelerated with the purchase of the Martin's chain (though these stores retain the Martin's name to this day) in Hagerstown, Maryland. It was now becoming more difficult for the Javitch family to personally supervise the operation of the expanding company.

In 1972, Nick Riso joined the company as Vice President of Sales and Operations. Nick assisted the Javitch family in bringing about their desired growth plan. A new merchandising effort began with the introduction of "Everyday Low Prices." This concept would begin a span of 29 consecutive years of record sales and earnings. In 1974, David Javitch died, and Lee established the David Javitch Memorial Scholarship Fund to benefit children of Giant/Martin's employees.

As the 1970s closed, 24 stores were in operation. Nick Riso was appointed president, and Lee Javitch assumed the position of Chairman. As the 1980s approached, the company had grown to a workforce of 3,400.

A Giant-Carlisle supermarket in Lancaster, Pennsylvania.

In 1981, the Javitch family made a key decision to sell the company to Royal Ahold Corporation, a food retailing business based in Zaandam, the Netherlands. Ahold's roots date back to 1887, with the Albert Heijn grocery chain in the Netherlands serving as their anchor business. They are now a multi-faceted international company involved in the manufacturing and retailing of food and other consumer goods across the world. At the time of the agreement, Giant was operating 29 supermarkets.

Throughout the 1980s, Giant continued to grow. In 1988, Allan Noddle assumed the position of President of Giant Food Stores, as the 50th Giant store opened. Noddle served as a spokesman in Giant's radio and television advertising campaigns.

The late 1980s through mid-1990s saw a complete modernization of Giant and Martin's stores as remodels, expansions, and interior upgrades were completed in virtually every store within the chain. In addition, many new customer conveniences were added including in-store banks, pharmacies, Chinese kitchens, coffee shops, photo processing, and dry cleaning services. By the end of 1996, Giant had grown to 75 stores.

1997 saw the second major change in the company's history as Giant merged with Edwards Super Food Stores, another Ahold-owned company. Upon completion of the merger, Giant was operating two divisions, with 23,000 employees in six states including Maryland, New Jersey, New York, Pennsylvania, Virginia, and West Virginia. Additionally, Tony Schiano became president and Chief Executive Officer of Giant.

A Giant gas station in Trexlertown, PA.

As 2000 approached, Giant Food Stores underwent many technological changes. In addition, the first new 2000 prototype store opened in Hellertown, Pennsylvania and additional new stores opened with shopping conveniences for customers including gas stations, full-service floral departments, smoothie and juice bars, expanded deli and bakery departments, and organic produce.

The new millennium brought about additional change within the organization, as Edwards transitioned to another Ahold-owned company, Stop & Shop. The Edwards stores throughout New Jersey and New York were remodeled and reopened under the Stop & Shop banner. With the major change, Giant concentrated on its plans to expand, and opened stores in new market areas such as Altoona, Pennsylvania.

In 2001, Giant formed an alliance with another Ahold company, Tops Markets, LLC in Buffalo, New York. The new partnership, called Shared Services, was designed to allow both companies to continue to operate individually as separate and distinct businesses while partnering to support corporate functions.

U-Scan self checkout registers were implemented company-wide, and a new marketing campaign, "Quality. Selection. Savings. Every Day" was introduced.

Major organizational change occurred in January 2003. Ultimately, Shared Services evolved to the extent that Tops was fully integrated into the Giant organization. The new structure resulted in many organizational changes that were consistent with Ahold's strategy of operating local food stores that are focused on meeting the needs of the customer. Through this integration, Giant and Tops shared each company's own strengths while maintaining local brands, resulting in increased long-term competitiveness and financial performance.

On October 12, 2005, Giant opened the doors on a new "Super Giant" in Camp Hill, Pennsylvania, in part due to competition from Wegmans supermarkets moving into the area. The new Giant offers more selections overall, particularly in the deli department, which is what Wegmans is known for. Another new Super Giant opened in Willow Grove, Pennsylvania on March 5, 2008 with a total area of 97,300 square feet (9,040 m2), making it Giant's largest store in Pennsylvania.[1]

Giant Food Stores sponsors the Giant Center arena in Hershey, Pennsylvania, the home of the Hershey Bears hockey team, as well as the Skyview at Hersheypark. They also sell Hersheypark tickets at a reduced price.

On September 6, 2006, Jack Clemens of Clemens Family Markets Inc. and his family sold 14 of their 22 stores to Royal Ahold, and eight to C&S Wholesalers. Thirteen of the Ahold stores were rebranded as Giant and one remained branded FoodSource (which was Clemens' upscale gourmet banner), while C&S immediately sold six of the stores to A&P, which re-branded them SuperFresh stores.

On February 1, 2007, Carl Schlicker assumed responsibility as CEO of Giant/Tops, replacing the retiring Schiano.[2]

October 11, 2007, Ahold USA announced the sale of Tops Markets, LLC to Morgan Stanley Private Equity.

On July 10, 2008, Royal Ahold announced that Sander van der Laan, current Executive Vice President of Marketing and Merchandising for Albert Heijn, has been appointed president and CEO of Giant-Carlisle, succeeding Carl Schlicker, who has been appointed president and CEO of Stop & Shop/Giant-Landover.[3]

It was announced on December 17, 2009, that Giant-Carlisle would purchase the Ukrops chain, expanding their market further into Virginia.[4] These stores operated under the Martin's banner.

On January 7, 2010, it was announced that Rick Herring would become the new president and CEO of Giant-Carlisle.[5]

As of December 14, 2011, Giant and Martin's together have 92 gas stations and they have more than 180 stores in four states.[6]

On January 5, 2012, Giant announced it would acquire 16 Genuardi's Family Markets across the Philadelphia area in a $106 million deal.[7]

In November 2018 Giant-Carlisle announced that it would acquire 5 Shop 'n Save supermarkets from SuperValu, Inc. and operate them under its Martin's Food Markets banner.[8]

In 2019, Giant began the rollout of a robotic assistant named "Marty" to all of its locations. "Marty" travels unassisted around the store and checks for hazards and reports accurate price checks. The addition of the robotic assistant to stores allows for employees to spend more time engaging with customers.[9]

Logo of Giant Heirloom Market

In 2019, Giant introduced Giant Heirloom Market, a smaller store format designed for urban areas. The first Giant Heirloom Market location opened on January 25, 2019 in the Graduate Hospital neighborhood in Philadelphia.[10] Giant Heirloom Market has also opened locations in the Philadelphia neighborhoods of University City and Northern Liberties while an additional Philadelphia location is planned in Queen Village.[11] The Northern Liberties location also features an underground taproom.[12]

In August 2019, Giant announced it will be opening a two-story, 65,000-square-foot (6,000 m2) flagship store in Center City Philadelphia as part of the River Walk development along the Schuylkill River. The store, which will feature dedicated shelf space for local vendors, an outdoor terrace, and a free parking garage, is planned to open in the later part of 2020.[13]

In February 2020, Giant Food Stores announced its plans to adopt a new name, The Giant Company, and update logos across its grocery retailer business locations.[14]

Martin's

Martin's Food Markets is a chain of supermarkets operating in Maryland, Virginia, West Virginia and western Pennsylvania. Like Giant stores, they are operated by Giant-Carlisle and are owned by Ahold Delhaize. The stores are generally identical to Giant-Carlisle stores.

In 1998, when Ahold purchased Giant-Landover, some Martin's stores were closed and sold to other chains to comply with Federal Trade Commission regulations. These locations included stores in Frederick, Carroll, Harford and Cecil counties in Maryland, where the Giant of Landover name was seen as more dominant. However, two stores in this area, in Eldersburg and in Rising Sun, were not sold and continue to operate as Martin's to this day.

The chain, along with Giant-Carlisle, implemented the Bonuscard program in 2000. Around that same time, the chain began selling gasoline in front of its stores.

The chain's slogan is "Quality. Selection. Savings. Everyday". "We're with You" was a previously used slogan. The majority of Martin's stores are open 24 hours, 7 days a week. Martin's is strong in its trade area, usually being first in market share.

Martin's in Waynesboro, Virginia.

The Martin's name originates from a small chain based in Hagerstown, Maryland. Giant-Carlisle purchased Martin's while expanding in 1968. The name, once known only in Hagerstown, was expanded into nearby Waynesboro, Pennsylvania; Martinsburg, West Virginia; Frederick, Maryland; and Winchester, Virginia. The chain has since expanded further west into Maryland's Allegany County, into West Virginia's Jefferson and Mineral counties, into Virginia's Culpeper and Warren counties, and as far south as Petersburg, Virginia. The Martin's name was extended into west central Pennsylvania upon the purchase of corporate-owned Jubilee Foods stores; these stores use the Martin's banner instead of Giant to avoid confusion with Pittsburgh-based Giant Eagle, which has stores in many of those same markets. Martin's now operates stores in Altoona, Duncansville, Connellsville, Indiana, and DuBois. Despite these locations being located relatively close to Pittsburgh, Martin's currently has no plans to expand there, mainly due to Giant Eagle's acquisitions of land in the area to prevent competitors from moving in.

A former Ukrop's location converted to Martin's in Richmond, VA

With the purchase of Ukrops Super Markets, Martin's moved even farther into central Virginia, with stores as far south as Petersburg and as far east as Williamsburg. Among the notable differences in the Richmond and Williamsburg stores were that they maintained the Ukrops recipes and brand in the bakery and prepared foods departments, and associates usually carried customers' groceries to their vehicles. These locations offered the Fuelperks branded fuel program instead of that offered at other Martin's stores. Martin's exited the Richmond metropolitan area in 2017, closing some stores and selling the remainder to Publix Super Markets. The latter was due to Ahold's merger with Delhaize Group, the parent company of Food Lion, which has several stores in the Richmond area, some of which were located in close proximity to the Martin's stores.

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See also

References
  1. Panaritis, Maria (March 3, 2008). "Colossal competition". The Philadelphia Inquirer.
  2. Ahold Press Office (2007-01-09). "Tony Schiano retires and Carl Schlicker to be appointed as President and CEO of Giant-Carlisle/Tops". ahold.com/. Archived from the original on 2007-08-07. Retrieved 2007-08-24.
  3. Ahold Press Office (2008-07-10). "Ahold announces leadership appointments". ahold.com/. Archived from the original on 2008-07-31. Retrieved 2008-08-03.
  4. "Archived copy". Archived from the original on 2012-09-08. Retrieved 2009-12-18.CS1 maint: archived copy as title (link)
  5. "Business players". The Morning Call. 2010-01-14. Archived from the original on 2013-01-28. Retrieved 2010-01-07.
  6. "Archived copy". Archived from the original on 2012-01-11. Retrieved 2011-12-14.CS1 maint: archived copy as title (link)
  7. l
  8. Giant Food Stores To Acquire Five Shop ‘N Save Stores The Shelby Report, November 6, 2018
  9. Gleiter, Sue (January 14, 2019). "Roving robots arriving at Giant Food Stores". PennLive. Retrieved February 14, 2020.
  10. Tanenbaum, Michael (January 10, 2019). "Nation's first Giant Heirloom Market gets opening date in Graduate Hospital". PhillyVoice. Retrieved November 11, 2019.
  11. Redman, Russell (October 24, 2019). "Opening set for third Giant Heirloom Market". Supermarket News. Retrieved November 11, 2019.
  12. Silverman, Ellie (November 15, 2019). "Look inside: Giant Heirloom Market with underground taproom opens today". The Philadelphia Inquirer. Retrieved November 18, 2019.
  13. Silverman, Ellie (August 14, 2019). "Giant is opening a two-level flagship store in Center City Philadelphia". The Philadelphia Inquirer. Retrieved November 18, 2019.
  14. "Giant Food Stores becomes The Giant Company". Supermarket News. 2020-02-27. Retrieved 2020-02-28.
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