Idlebrain.com

Idlebrain.com is an Indian news, information and entertainment website. It was founded in 1999 by G. Venkata Ramana, a B. Tech graduate from BITS Pilani, with the help of his friend Sunil Krishna.[2] The website provides news related to the Indian film industry, particularly news, film reviews and box office reports related to Telugu cinema. The site logs over 0.1 million visitors a day and each visitor goes through seven to eight pages. According to The Hindu, most distributors informed Jeevi that his reviews affect the box office performance of films, particularly in overseas.[3] DVD rental prices were also affected due to his reviews, according to a report by CNN-IBN.[4]

Idlebrain.com
Website logo
Type of site
News, reviews and ratings for Telugu-language films
Available inEnglish
OwnerG. V. Ramana
IndustryInternet services
URLIdlebrain.com
Alexa rank 4,778 (November 2014)[1]
CommercialYes
RegistrationFree/subscription
LaunchedDecember 1999
Current statusActive

Its current ranking in India on Alexa Internet is 5355, with a global ranking of 47,778. About 6.50% of the people visit this site from search engines.[1] The website started with an initial investment of approximately ₹610 and by August 2009, it became a crore rupees enterprise.[4]

V. Geetanath of The Hindu opined that the website "not only colourful, but also has several attractive features" contrary to its name.[5] About the website, CNBC-TV18's Vishwanath Pilla and Sandeep Shrikanth said "idlebrain.com leaves you feeling like you are standing in front of the most eclectic film hoarding in Hyderabad".[4] The website won the Andhra Pradesh Cinegoers’ Association award for the Best Telugu Film website in 2008.[6]

References
  1. "Idlebrain.com - Site Info". Alexa Internet. Retrieved 14 November 2014.
  2. "Interview with Jeevi". Hyderabad Josh. 13 October 2008. Retrieved 14 November 2014.
  3. "Log in, drink in the cinema". The Hindu. 3 April 2006. Archived from the original on 17 November 2014. Retrieved 14 November 2014.
  4. "Idlebrain.com: Hobby that turned into a successful venture". moneycontrol.com. 17 August 2009. Archived from the original on 7 November 2016. Retrieved 14 November 2014.
  5. "For film buffs, verily". The Hindu. 1 August 2002. Retrieved 14 November 2014.
  6. "Lifetime Achievement Award for Jayasudha". The Hindu. 28 January 2008. Retrieved 24 January 2015.


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