I Luv It (Psy song)

"I Luv It" is a song by South Korean musician Psy. It was released on May 10, 2017 via YG Entertainment, as the lead single from the musician's eighth studio album, 4X2=8. It was co-written by South Korean singer-songwriter Zico from Block B.

"I Luv It"
Single by Psy
from the album 4X2=8
ReleasedMay 10, 2017 (2017-05-10)
Genre
Length3:08
LabelYG
Songwriter(s)
Producer(s)Zico
Psy singles chronology
"New Face"
(2017)		 "I Luv It"
(2017)		 "Love"
(2017)
Music video
"I Luv It" on YouTube

Background

The track was first revealed in a track list teaser of the album released on May 3, 2017. Writers and composers of the song were also revealed, alongside the second track from the album, "New Face".

Illustrated covers of tracks number 1 to 5 from the album, including "I Luv It", "New Face", "Last Scene", "Love" and "Bomb", were revealed by Psy on May 8, 2017. South Korean artist Lee Byung-hun can be seen sitting beside Psy.[1]

Music video

The music video for the track was released on May 10, 2017, alongside the music video for "New Face". It featured South Korean actor Lee Byung-hun, as well as Japanese comedian Daimaou Kosaka, who wore the same costume in the music video for "PPAP".[2]

In a press conference, Psy said "Pikotaro (Daimaou Kosaka) thanked me through YG Entertainment Japan branch. He said that his music video was influenced by me. After that, I asked him 'Do you want to be in my music video?'"[3]

Chart performance

The song topped the "Billboard + Twitter Trending 140" chart after its release, "New Face" also occupied the second place.[4]

Charts
Chart (2017) Peak
position
South Korea (Gaon)[5] 1
US Hot Dance/Electronic Songs (Billboard)[6] 29
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gollark: No, it's on-CPU, not the chipset.
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gollark: Does it? I thought it ran with basically the same "literally everything" perms as the Intel ME.

References
  1. beansss (May 8, 2017). "Psy reveals illustrated covers of the songs to come in his 8th album, '4 x 2 = 8'!". allkpop. Retrieved May 11, 2017.
  2. R. Jun (May 10, 2017). "Watch: PSY Is Back With "I LUV IT" + "New Face" MVs Featuring Lee Byung Hun And Apink's Son Naeun". Soompi. Retrieved May 11, 2017.
  3. WoW!Korea (May 10, 2017). ""Comeback" PSY, Pico Taro appeared in "I LUV IT" MV "I gently accepted the offer"". WoW!Korea. Retrieved May 11, 2017.
  4. Xander Zellner (May 10, 2017). "PSY Hits No. 1 on Billboard + Twitter Trending 140 Chart With 'I Luv It'". Billboard. Retrieved May 11, 2017.
  5. 2017년 19주차 Digital Chart (in Korean). Gaon Music Chart. Retrieved June 27, 2017.
  6. "Psy Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved May 23, 2017.
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