I Am (Monrose album)

I Am is the third studio album by German pop trio Monrose. It was first released by Starwatch Music, Cheyenne Records and Warner Music on 26 September 2008 in German-speaking Europe. The band reunited with frequent contributors Jiant and Snowflakers and Danish producer Jonas Jeberg to work on the bulk of the album, though several new collaborators were consulted to hand in music, including Ronny Svendsen and Nermin Harambasic from Norwegian music collective Dsign Music, Oscar Gorres, Didrik Thott, Carl Björsell, JoelJoel, Guy Chambers, and OneRepublic frontman Ryan Tedder.[1][2]

I Am
Studio album by
Monrose
Released26 September 2008
Recorded2008
Genre
Length50:13
Label
Producer
Monrose chronology
Strictly Physical
(2007)		 I Am
(2008)		 Ladylike
(2010)
Singles from I Am
  1. "Strike the Match"
    Released: 6 June 2008
  2. "Hit'n'Run"
    Released: 3 October 2008
  3. "Why Not Us"
    Released: 28 November 2008

Taking Monrose's work further into dance and electro music, the album scored a generally negative reception from music critics, with laut.de calling them "the Sugababes for discount store-fans."[3] Upon its release, I Am debuted at number nine on the German Albums Chart and reached top twenty in Austria and Switzerland. It spawned three singles, including Tedder-penned up tempo song "Strike the Match", which became a top ten hit in Germany, as well as "Hit'n'Run" and "Why Not Us", both of which missed the top ten.

Production and songs

The songs on I Am were selected out of more than six hundred demo tracks.[4] The album's opening track, "Strike the Match", was penned by OneRepublic singer Ryan Tedder and Deborah Epstein. Selected out of several tracks in Tedder's repertoire, it was the first song confirmed to be appearing on the album.[2] Released as its leading single, the song reached the top ten of the German Singles Chart.[5] Second track "A Love Bizarre" is a cover version of the 1985 single by Sheila E. and Prince. Using the original instrumental as produced by Prince, the song has been described as all-time favorite by band member Guemmour.[6] "Certified" was written by longtime contributors Edwin "Lil' Eddie" Serrano and Jonas Jeberg, and has been described as "high-pitched, technical, and scratching."[7]

"Why Not Us" by Guy Chambers has been categorized as an "emotional mid-tempo ballad [...] for the wintertime."[4] Originally planned to be released as the album's second single, it was released as the third.[4] In addition, the song served as a promotional track for the We Love Otto mail order campaign. "Stolen" features background vocals by Jamie Pineda from the successful pop music project Sweetbox after Jamie had recorded the song first. Fifth track "Going Out Tonight" incorporates elements of ragga and dancehall music, including rapped verses by all three band members,[4] while "You Can Look" combines dance-pop with rock music.[7] "Teach Me How to Jump" deals with death. The song was recorded in dedication to lost ones, including Guemmour's father, who died in 1992.[6]

Reviews
Professional ratings
Review scores
SourceRating
CDStarts[8]
laut.de[9]
LetMeEntertainYou[10]

I Am received mainly negative reviews. LetMeEntertainYou entitled the album's tracks as "sorted out material from the collection of immoral books of Timbaland," calling it also "fiddling" and "sparsely innovative." Further criticisms stated that the girls' voices had been edited into digital cawings which get dislodged from the professional but overproduced music. Although CDStarts dismissed Monrose's original R'n'B/Pop-style, it deplored their attempt to go more into electropop as doing them no favors, and suggested that it could lead to a downfall from their established position in the German music scene.[7]

Track listing
I Am – Standard edition
No.TitleWriter(s)Producer(s)Length
1."Strike the Match"
  • Tedder
  • Andrew Murray[A]
  • Christian Ballard[A]
2:56
2."A Love Bizarre"
  • Sheila Escovedo
  • Prince Rogers Nelson
3:47
3."Certified"
3:06
4."Why Not Us"
3:29
5."Going Out Tonight"
Jiant2:50
6."You Can Look"
3:25
7."Tip Toe"
  • Costandia Costi
  • Carl Ryden
  • Hugo Lira
  • Ian-Paolo Lira
  • Thomas Gustafsson
Jiant2:59
8."Teach Me How to Jump"
  • David Eriksen
  • Virginia McGrail
  • Jiant
  • Snowflaker
3:31
9."Stolen"
  • Carl Björsell
  • Edward Steve Louis
  • Didrik Thott
  • Björsell
  • Thott
3:19
10."Electricity"
  • Daniel Volpe
  • Thomas Lipp
  • Roman Preylowski
  • Emanuel Rehwald
  • Jiant
2:56
11."Hit'n'Run"
  • JoelJoel
  • The Provider
  • Charlie Mason
3:14
12."No Never"
  • Jiant
  • Snowflakers
3:45
13."Stained"
  • Jiant
  • Snowflakers
3:37
14."What They Want"
  • Jiant
  • Snowflakers
3:53
15."Don't Touch the Fader"
  • Jiant
  • Snowflakers
3:17
iTunes bonus track
No.TitleWriter(s)Producer(s)Length
16."Step Aside"
  • Serrano
  • Eritza Laues
  • Jeberg
  • Cutfather
3:07
Notes

Charts

Weekly charts
Chart (2008) Peak
position
Austrian Albums (Ö3 Austria)[11] 20
European Top 100 Albums (Billboard)[12] 35
German Albums (Offizielle Top 100)[13] 9
Swiss Albums (Schweizer Hitparade)[14] 14

Release history
Region Date Edition Format Label
Austria 26 September 2008
  • Standard
 Digital download, CD
Germany
Switzerland
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References
  1. "Diary entry". Official fanclub. Archived from the original on 2008-03-12. Retrieved 2008-03-10.
  2. "Ryan Tedder: Konkurrenz für Top-Produzent Timbaland?". Bild-Zeitung. Archived from the original on 2009-03-24. Retrieved 2008-03-28.
  3. Artur Schulz. "I Am review". laut.de. Retrieved 2008-10-18.
  4. Kraus, Walter (2008-09-22). "Interview mit Monrose-Chanteuse Bahar". Beatblogger. Retrieved 2008-11-15.
  5. "'Strike the Match' - song performance". A-Charts. Retrieved 2008-06-22.
  6. "Unser Team ist einfach perfekt!". Woodz. 2008-10-01. Archived from the original on 2008-12-11. Retrieved 2008-11-28.
  7. Ranner, Albert (2008-10-01). "I Am review". CDStars. Retrieved 2008-11-20.
  8. CDStarts review
  9. laut.de review
  10. LetMeEntertainYou review
  11. "Austriancharts.at – Monrose – I Am" (in German). Hung Medien. Retrieved 2017-04-10.
  12. US Billboard European Top 100 Albums
  13. "Officialcharts.de – Monrose – I Am". GfK Entertainment Charts. Retrieved 2017-04-10.
  14. "Swisscharts.com – Monrose – I Am". Hung Medien. Retrieved 2017-04-10.
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