Humble (song)

"Humble" (stylized as "HUMBLE.") is a song by American rapper Kendrick Lamar. It was released on March 30, 2017, by Top Dawg Entertainment, Aftermath Entertainment and Interscope Records. The song was written by Lamar and Mike Will Made It, and produced by the latter.[5] It was provided to rhythmic contemporary radio as the lead single from Lamar's fourth studio album, Damn.[6] "Humble" is Lamar's second number-one single on the US Billboard Hot 100 after "Bad Blood" and his first as a lead artist. The song received four nominations at the 60th Annual Grammy Awards, including, Record of the Year, Best Rap Performance, Best Rap Song, and Best Music Video, winning the latter three.[7]

"Humble"
Single by Kendrick Lamar
from the album Damn
ReleasedMarch 30, 2017
Recorded2016
Genre
Length2:57[1]
Label
Songwriter(s)
Producer(s)
Kendrick Lamar singles chronology
"Goosebumps"
(2016)		 "Humble"
(2017)		 "Perfect Pint"
(2017)
Music video
"Humble" on YouTube

Recording

"Humble" was the first song to be recorded for Damn.[8] The beat for "Humble" was developed by Mike Will Made It, with the intention of recording the song with Gucci Mane. However, the song was later shown to Lamar. After recording, it was initially agreed upon that it would be released on Mike Will Made It's debut album Ransom 2, but others convinced Lamar to keep it for his upcoming album.[8]

Critical reception

On the day of its release Pitchfork named it Best New Track, noting that, "[Humble] is a hard-nosed G check of his lessers, that pivots into imperfect critiques of beauty standards".[9] NPR's Andrew Flanagan thought, "the song, less exploration of contrition on the part of Lamar than an instruction to his peers, picks up a thread NPR Music first examined following that album teaser: how the 'best rapper alive' might explore the theme of God, religion and personal growth."[10] For Alex Young of Consequence of Sound, "it's got all the ingredients of a proper lead single: a Mike WiLL Made It-produced beat built on piano and 808 bass, a chorus you can spit along to ('Sit down/ Be humble'), and shoutouts to Grey Poupon and the former president."[11] Writing for The Guardian, Harriet Gibson explained how the song is, "sparse and rigid, beginning with the crunching swipes of an electric guitar, and is led by beats and sinister stabs of piano. It is a showcase for his authoritative lyricism and preacher-like message, while the instrumentation is far from the complex jazz and funk sounds of To Pimp a Butterfly... In fact, Humble has more in common with grime's minimalism than it does the vintage stylings of his recent output."[12]

Entertainment Weekly labelled it the best song of the year.[13] Rolling Stone considered it the third-best,[14] and Billboard the sixth.[15]

Chart performance

"Humble" debuted at number two and later peaked at number one on the US Billboard Hot 100, becoming Lamar's first number one and highest-charting single as a lead artist, surpassing "Swimming Pools (Drank)", which peaked at number 17 in 2012.[16][17] It is his second number one single overall after "Bad Blood", by Taylor Swift featuring Lamar. It is also his fourth top 10 single, and marked the highest debut for a hip hop song since "Love the Way You Lie" by Eminem featuring Rihanna. Selling well over 111,000 copies in its first week, "Humble" became Kendrick Lamar's second number one on the Digital Songs chart, following "Bad Blood".[16] The song spent its first 15 weeks in the top 10 of the Hot 100 before finally falling to number 11 on the week dated August 5, 2017 [18] "Humble" is the only rap song in 2017 to sell over 1,000,000 digital copies and is eligible for 7× platinum certification in the United States.[19]

The song also peaked at number one in New Zealand, number two in Australia (where it was later voted into first place in the Triple J Hottest 100, 2017) and Canada, and reached the top 10 in Ireland and the UK.

Music video
Kendrick Lamar dressed in all white in contrast to the black-clothed people lit on fire around him.

The song's accompanying music video was released on March 30, 2017 on Kendrick Lamar's Vevo account. The video was directed by Dave Meyers and The Little Homies.[20] The video starts with Lamar dressed like the pope in a cope, the scene then shows Lamar in all black lying on a table of money, "ignorantly" shooting loads of bills from a cash cannon. It also features a reenactment of Leonardo da Vinci's 15th-century painting, The Last Supper. Lamar sits in Jesus' chair as his disciples "unappreciatively" gorge on wine and bread.[21] He is also seen teeing off on top of a car, passing mustard between cars mimicking a Grey Poupon commercial and at one point the top of his head is in flames.[22] Fellow TDE rapper Jay Rock and producer Sounwave appear in the video alongside other TDE members.

Reviewing the music video, Billboard editor Brad Wete thought it "is a poignant exercise in irony and is also filled with messaging that could be perceived as anti-conformist." He concluded saying "His raps are filterless; he tells it like it is. So it's no surprise that this dynamic video is essentially what Lamar is as an artist: balanced with a clear message."[21] Althea Legaspi of Rolling Stone described it as "richly symbolic."[22] For Harriet Gibson of The Guardian, "the brilliantly cinematic video, with its fish-eye lens and cartoonish stylising, recalls classic Hype Williams, and leads the viewer through these passages of assignation, fleshing out Lamar's ideas. It breathes life into a song that would hardly be considered his greatest creation, but neatly lays out a mood of intent."[12] Matt Miller of Esquire opined about the rapper's videography: "in recent years, Kendrick Lamar has revived the music video as a powerful form of social commentary."[23]

"Humble" was nominated for eight categories at the 2017 MTV Video Music Awards, winning six awards including Video of the Year.

Usage in media

ESPN and ABC used the song, along with "DNA" and "Loyalty", as their lead song for their NBA Playoff coverage.

The 21st season premiere of South Park, "White People Renovating Houses", featured a character performing the song in a country-style parody.[24][25][26] The song is also heard in other television shows such as Skam and Black-ish.[27][28]

"Humble" is featured and remixed in YouTube Rewind: The Shape of 2017.[29] "Humble" is also featured on NBA 2K18’s in-game soundtrack.

The song was sampled by Eminem for the track "Greatest" on Kamikaze.[30]

A remix of the song is also featured in the teaser trailer for Shazam!

Remixes

Many remixes have been made, including by singer Ne-Yo, released on May 3, 2017,[31] and by electronic dance music producer Skrillex, released on September 22, 2017.[32]

Live performances

Lamar performed "Humble" live as a closer[33] at the Coachella Valley Music and Arts Festival on April 23, 2017.[34][35] Lamar has also performed "Humble" on the Damn tour.[36] Lamar performed the song during his 2017 MTV Video Music Awards. Lamar also performed the song as part of his special performance at halftime of the 2018 College Football Playoff National Championship Game

Awards
Year Organization Award Result Ref.
2017MTV Video Music AwardsVideo of the YearWon[37]
Best Hip-Hop VideoWon
Best DirectionWon
Best ChoreographyNominated
Best Visual EffectsWon
Best Art DirectionWon
Best CinematographyWon
BET Hip Hop AwardsBest Hip Hop VideoWon
Impact TrackNominated
Single of the YearNominated
UK Music Video AwardsBest Urban Video InternationalNominated
Best Production Design in a VideoNominated
Vevo Must See AwardNominated
Soul Train Music AwardsRhythm & Bars AwardNominated[38]
American Music AwardsFavorite Rap/Hip-Hop SongNominated[39]
MTV Europe Music AwardsBest VideoWon[40]
2018NAACP Image AwardsOutstanding SongWon[41]
Grammy AwardsRecord of the YearNominated[42]
Best Rap PerformanceWon
Best Rap SongWon
Best Music VideoWon
iHeartRadio Music AwardsHip-Hop Song of the YearNominated
Nickelodeon Kids' Choice AwardsFavorite SongNominated
Billboard Music AwardsTop Hot 100 SongNominated
Top Streaming Song (Audio)Won
Top Rap SongNominated
BET AwardsVideo of the YearNominated
Coca-Cola Viewer's Choice AwardNominated

Track listing
Digital download[43]
No.TitleLength
1."HUMBLE."2:57
Digital download - SKRILLEX remix[44]
No.TitleLength
1."HUMBLE." (Skrillex Remix)2:36

Credits and personnel

Credits adapted from the official Damn digital booklet.[2]

  • Kendrick Lamar – songwriter
  • Mike Will Made It – songwriter, producer
  • Matt Schaeffer – guitar
  • Derek Ali – mixing
  • Tyler Page – mix assistant
  • Cyrus Taghipour – mix assistant
  • Derrick McCall – assistant[45]

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[102] 5× Platinum 350,000
Belgium (BEA)[103] Platinum 30,000*
Canada (Music Canada)[104] 7× Platinum 560,000
Denmark (IFPI Denmark)[105] Platinum 90,000
France (SNEP)[106] Platinum 133,333
Germany (BVMI)[107] Gold 200,000
Italy (FIMI)[108] 2× Platinum 100,000
New Zealand (RMNZ)[109] 3× Platinum 90,000
Portugal (AFP)[110] 2× Platinum 40,000^
Sweden (GLF)[111] Platinum 40,000^
United Kingdom (BPI)[112] Platinum 600,000
United States (RIAA)[113] 7× Platinum 7,000,000

*sales figures based on certification alone
^shipments figures based on certification alone
sales+streaming figures based on certification alone

    Release history
    Region Date Format Version Label Ref.
    Various March 30, 2017 Digital download Original
    		[43]
    United States April 4, 2017 Rhythmic contemporary radio [6]
    May 16, 2017 Contemporary hit radio [114]
    Various September 22, 2017 Digital download Skrillex remix [44]
    gollark: ESPsomething microcontroller boards?
    gollark: The zero W?
    gollark: Degrading flash memory probably *should* just become unwritable or something.
    gollark: No idea.
    gollark: The flash stuff degrades, but it can correct for it to some extent (and report issues to the OS), but might also randomly fail for no apparent reason.

    See also

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