How Does It Feel to Be Loved?

How Does It Feel to Be Loved? (often abbreviated to HDIF) is a London-based nightclub which predominately plays indie pop, Northern Soul and Motown music. On the club's website, founder Ian Watson explains: "We love pop, we love guitars that jangle, we love foot stomping melodies and huge choruses." The club's name is taken from the lyrics to The Velvet Underground song "Beginning to See the Light".

The Phoenix, Marylebone

History

Watson, a former Melody Maker journalist,[1] began the night in April 2002 at The Buffalo Bar in Islington.

HDIF takes place on the third Saturday of the month at The Phoenix in Marylebone, central London. Over the years, HDIF has taken place in a variety of venues in the capital, including the 100 Club on Oxford Street, The Canterbury Arms, The Windmill and Jamm in Brixton, The Grosvenor in Stockwell, Nambucca in Archway, The Shacklewell Arms in Dalston, The Crypt in Camberwell and the Montague Arms in Peckham. It ran from 2003 to 2015 at the Canterbury Arms, and was "Brixton's longest running indie club night". [2]

Press for the HDIF has been extremely positive. "Legendary indie club," said the NME. "Much-loved indie pop institution," wrote The Quietus. "With a decade of great nights under its belt How Does it Feel to Be Loved? is one of London's most enduring and influential underground indie get-togethers," said Flavorpill. "A speakeasy for anyone who suspects that their life is one big Smiths song," declared Big Issue. In January 2015, it was named one of "London's best indie nights" by Time Out. [3]

Notable DJs

Guest DJs have included:

Live shows

Since July 2005, HDIF has promoted live shows under the HDIF Presents banner. Bands featured have included:

Label

In September 2006, HDIF's spin-off record label was launched with the release of the 19-track compilation The Kids At The Club [4] and featured many of the acts who had played or DJ'd at HDIF nights.

The label has since gone on to release albums by Butcher Boy,[5] Saturday Looks Good To Me, Antarctica Takes It!, Cats On Fire and Pocketbooks.

In June 2010, the first HDIF Podcast was recorded. Featuring songs played at the most recent club night, it featured the club's trademark mixture of indiepop and soul.

In December 2010, HDIF was part of the line up for Bowlie 2, the music festival curated by Belle & Sebastian.[6]

In July 2011, the anthropologist Wendy Fonarow cited HDIF in her Indie Professor column in The Guardian. Discussing the differences between American and British indie music, she commented: "Indie is the diminutive of independent and often has names that are self-conscious, small and innocent: Sarah, Heavenly, Postcard, Fierce Panda, Mute or How Does it Feel to Be Loved?"[7]

From 2011 onwards, HDIF has been part of the line up for the End of the Road Festival, playing two sets: one in the afternoon for children at the Forest Disco, and a late night one for adults.

Elizabeth Morris of Allo Darlin' stated in an interview in the 2011 End of the Road Festival programme that the band's initial ambition was to have one of their songs played at HDIF. She later revealed: "This club inspired a lot of our songs, including 'Dreaming' and 'Polaroid Song'."

After a break of three years, the HDIF label was revived in 2013, with the release of the debut album by Haiku Salut, titled Tricolore. The label released Haiku Salut's second album, "Etch and Etch Deep", in 2015.

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References
  1. "Ian Watson - Music, film, comedy and travel journalist based in London". Ianwatsonuk.com. Retrieved 28 May 2012.
  2. "Brixton Club Review: How Does It Feel To Be Loved celebrates 10 years at The Canterbury Arms – 1st November". Briztonbuzz.com. 6 November 2013.
  3. "London's best indie nights". Timeout.com.
  4. "Various Artists: The Kids at the Club | Album Reviews". Pitchfork. 27 September 2006. Retrieved 28 May 2012.
  5. Philippe Naughton Last updated at 4:14PM, 28 May 2012. "The Times | UK News, World News and Opinion". Entertainment.timesonline.co.uk. Retrieved 28 May 2012.
  6. "How Does It Feel To Be Loved? DJs - All Tomorrow's Parties". Atpfestival.com. Retrieved 28 May 2012.
  7. Fonarow, Wendy (28 July 2011). "Ask the indie professor: why do Americans think they invented indie? | Music | guardian.co.uk". Guardian. Retrieved 28 May 2012.

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