Hongtashan

Hongtashan (simplified Chinese: 红塔山; traditional Chinese: 紅塔山; pinyin: Hóngtǎshān) is a Chinese brand of cigarettes, owned and manufactured by Hongta Group, formerly known as Yuxi Cigarette Factory. The brand was founded as a gift contributing to the 10th anniversary of the Chinese Communists winning the Chinese Civil War and the proclamation of the People's Republic of China.[4]

Hongtashan
An old Chinese pack of Hongtashan cigarettes, with a Chinese text warning at the bottom of the pack.
Product typeCigarette
Produced byHongta Group
CountryChina
Introduced1959 (1959)
MarketsChina, Hong Kong[1][2][3]

History

Hongtashan was launched in 1959 and gets its name from the location of its main production facility, Hongtashan Hill ('Red Pagoda Hill') in Yuxi.[4] The cigarettes are made with a flue-cured tobacco type and therefore sugar and nicotine levels are relatively high.[5] Hongtashan cigarettes are mainly sold in China, though the export business is still a major operation, under the control of Indonesian businessman Ted Sioeng. In the United States, the brand is sold as 'Red Pagoda Mountain'.[6][7]

In 2001, Hongtashan was ranked as the most valuable of all brands in Mainland China for the 7th consecutive year by the People's Daily,[8] beating household appliances brand Haier.

In 2004, Hong Kong-based distributor Silver Base Sales Manager Alex Chung (left) and Marco Tse, reported that they wanted to export the Hongtashan Premium variant to European and U.S. based Duty Free airport shops after the ease of visa restrictions for Chinese abroad. Retailers from Heathrow Airport, Charles de Gaulle Airport, San Francisco International Airport and Amsterdam Airport Schiphol expressed interest in the product during the TFWA World Exhibition 2004, and they were firming up the details with Silver Base. Southeast Asian airports began selling the cigarettes from April 2004 onwards. Of these locations, Singapore Changi Airport sold the highest volume.[9]

In 2013, The China Whisperer named Hongtashan one of the most expensive cigarettes on the Chinese market, costing 500 Chinese Yuan per carton.[10] It was worth an estimated $3.9 billion according to the Beijing Famous Brand- Name Asset Appraisal Firm in 1995.[11]

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See also

References
  1. "BrandHongtashan - Cigarettes Pedia". Cigarettespedia.com. Archived from the original on 12 January 2018. Retrieved 11 January 2018.
  2. "Hongtashan". Zigsam.at. Archived from the original on 12 January 2018. Retrieved 11 January 2018.
  3. "Brands". Cigarety.by. Archived from the original on 12 January 2018. Retrieved 11 January 2018.
  4. "Hongta Group-Hongtashan". Hongta.com. Archived from the original on 26 January 2018. Retrieved 11 January 2018.
  5. "Marketing research: retail for Cigarettes in China - Daxue Consulting - Market Research China". Daxueconsulting.com. Archived from the original on 12 January 2018. Retrieved 11 January 2018.
  6. Man In The Middle Of Donorgate Archived 2013-11-19 at the Wayback Machine, Businessweek.com, August 10, 1997
  7. KANG, K. CONNIE; ROSENZWEIG, DAVID (18 May 1997). "Entrepreneur Formed Ties to China, Then Politicians". Articles.latimes.com. Retrieved 11 January 2018.
  8. "2001 China's Most Valuable Brand Ranks Released". english.people.com.cn. Archived from the original on 28 July 2012. Retrieved 11 January 2018.
  9. "Chinese cigarettes Hongtashan Premium to arrive in Europe – 26/10/04 - The Moodie Davitt Report". Moodiedavittreport.com. 26 October 2004. Archived from the original on 11 January 2018. Retrieved 11 January 2018.
  10. "The 10 Most Expensive Cigarettes in China". Chinawhisper.com. 3 July 2013. Archived from the original on 11 January 2018. Retrieved 11 January 2018.
  11. "Hongtashan cigarette is China's most valuable brand". Adage.com. Archived from the original on 11 January 2018. Retrieved 11 January 2018.
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