Helix Sleep
Helix Sleep is a privately held, U.S.-based, e-commerce brand platform, operating a portfolio of home goods brands. Helix Sleep aims to change the way people sleep by bringing customization to the sleep category through individually personalized, custom-made mattresses.[1][2] Birch by Helix is an all-natural and sustainable sleep brand, with 100% organic certified products.[3] Finally, Allform by Helix brings high-end product quality and extreme modularity to the sofa category.[4] All brands celebrate the power of personal preferences and individuality.
Private | |
Industry | Mattresses |
Headquarters | New York, New York |
Area served | United States, Canada |
Products | Mattresses |
Website | helixsleep |
The company is headquartered in New York City. All mattresses and sofas are manufactured in the US, and the company ships product to the United States and Canada.
History
Helix Sleep was founded by Adam Tishman, Kristian von Rickenbach, and Jerry Lin in 2015.[5] The co-founders met at the University of Pennsylvania Wharton School MBA program. They bonded over the transition of moving to a new city and the struggles of buying a new mattress. They discovered that the mattress industry was broken and they wanted to fix it.[6] On August 4, 2015, the Helix Sleep website was launched.[7] Prior to the launch, the company raised a seed round investment from angel investors.[6]
The company expanded its delivery service to reach customers in Canada in January 2016.[8]
Helix Sleep announced that it had raise Series A funding in August 2016.[9] Investors included Double J Capital, Great Oaks VC, Simon Venture Group, WIT, Jonathan Klein, and Jess Itzler.[10]
The company launched the Birch by Helix brand in May 2019. The Allform brand was launched in May 2020.
Products
The Helix Sleep brand gives customers a questionnaire to learn about their height and weight, how they sleep, and how firm their mattresses usually are and uses that data to match users to the perfect mattress.[11]
See also
References
- Kramer, Scott (22 October 2015). "Helix Sleep: A Comforting Way to Order Beds Online". Forbes. Retrieved 23 December 2015.
- Goble, Andrew (28 November 2015). "The Bespoke Mattress of the Future Is Here (And It's Really Damn Cozy)". GQ. Retrieved 23 December 2015.
- Sleep, Helix. "Helix Launches All-Natural Sleep Brand, Birch Living". www.prnewswire.com. Retrieved 2020-06-22.
- "Helix Sleep introduces new Allform sofa". Furniture Today. 2020-05-13. Retrieved 2020-06-22.
- "Interview with Adam Tishman, Co-Founder at Helix Sleep". Mattress Clarity. 2015-09-27. Retrieved 2018-10-29.
- "A new startup Helix Sleep will build a mattress customized for both you and your partner for under $1,000". Business Insider. Retrieved 2018-06-13.
- "A new startup Helix Sleep will build a mattress customized for both you and your partner for under $1,000". Business Insider. Retrieved 2016-06-09.
- Sleep, Helix. "Personalized Custom Mattress | Helix Sleep". www.helixsleep.com. Retrieved 2016-06-09.
- https://techcrunch.com/2016/08/29/helix-sleep-raises-7-4-million-to-sell-made-to-order-mattresses-online/
- "Helix Sleep raises $7.4 million to sell made-to-order mattresses online – TechCrunch". techcrunch.com. Retrieved 2018-06-13.
- "Helix Sleep Uses Your Personal Data To Create A $900 Custom Mattress | Fast Company". Fast Company. 2015-08-04. Retrieved 2017-10-16.