Hard Rock Live (Atlantic City)

Hard Rock Live[1] (formerly known as Etess Arena) is a multi-purpose arena in Atlantic City, New Jersey located at the Hard Rock Hotel & Casino Atlantic City. Originally opening in April 1990[2] as a part of the Trump Taj Mahal, the arena seats over 5,000 for music and sporting events.[3]

Hard Rock Live
Full nameHard Rock Live at the Etess Arena
Former namesThe Arena at Trump Taj Mahal (planning/construction)
Etess Arena (1990-2016)
Address1000 Boardwalk
Atlantic City, NJ 08401-7415
LocationHard Rock Hotel & Casino
Public transitAtlantic City Rail Terminal (via shuttle)
  Atlantic City Line
OwnerHard Rock International
OperatorHard RockEntertainment
Capacity7,000
5,200 (1991-2016)
Construction
OpenedApril 28, 1990
Renovated2017-18
ClosedOctober 10, 2016
ReopenedJune 29, 2018
Website
Venue Website

About

The arena was named after Mark Grossinger Etess, a former president and COO of Trump Plaza. Etess died in a helicopter crash in October 1989.[4]

Despite the Indian theme of the Trump Taj Mahal, the Etess Arena was contemporary, based upon the club scene in England.[5]

The venue's first concert performance was by Elton John on May 18, 1990. Donald Trump was originally in negotiations to have Madonna open the venue during her Blond Ambition World Tour but plans fell through.[6] Her first concert in Atlantic City came 16 years later with her Confessions Tour, which was held at the Boardwalk Hall.

The arena reopened on June 29, 2018 as part of the Hard Rock Hotel & Casino Atlantic City.[7] Boxing and mixed martial arts matches are held in the arena.[8]

Noted performers
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References
  1. Danzis, David; Bilinski, Molly (June 28, 2018). "Atlantic City Hard Rock, Ocean Resort open early". The Press of Atlantic City. Archived from the original on March 12, 2019. Retrieved March 12, 2019.
  2. Trump, Donald; Meredith McIver (2004). Trump:How to get Rich. New York City: Random House, Inc. p. 284. ISBN 0345481038.
  3. Waddell, Ray. "Casino shows are not just for comps". Billboard Magazine. Nielsen Business Media, Inc. 115 (41): TQ-2.
  4. Beston, Chuck (1990-10-01). "Official dedication for the Etess Arena". The Press of Atlantic City. Retrieved 2010-08-12.
  5. "Trump Taj Mahal-Mark G. Etess Arena". The Seats. Retrieved 2010-08-12.
  6. Schwartz, Sonny (1990-01-31). "Trump keeps quiet about Madonna plans". Press of Atlantic City: E7.
  7. "Hard Rock ready to roll in Atlantic City with huge music lineup, opening date revealed". NJ.com. Advance Publications. Retrieved 2018-04-18.
  8. "Boxing is making a comeback in Atlantic City". pressofatlanticcity.com. Retrieved 2019-03-24.
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