FuelRod

FuelRod is a brand of USB battery chargers obtainable and swappable at vending machines at airports, malls, and theme parks.[1]

Technology

The FuelRod device is a standard cylindrical USB power bank, based on an 18650 lithium polymer cell. Such devices are now commonplace and may be purchased in a range of qualities, from dollar stores and upwards. The FuelRod does not have a capacity marked on it, but this has been estimated at around 1,000 mAh.[2] This would be a typical capacity for a bank with a single 18650.

Business model

FuelRod have two business transactions with their users. They sell the basic device, either by vending machines in popular locations, such as transport hubs and theme parks, or online. Secondly these vending machines or 'swap boxes' also allow the user's flat powerbank to be exchanged for a freshly charged powerbank, for free.

FuelRods have a purchase price of $20–30, depending on location. Other brands vary widely in price, but most are far cheaper than this, or a bank at a similar price can have a much greater capacity. Swapping a FuelRod is most usually free, although a fee may sometimes be charged. FuelRod's business model involves making a profit from the sale of the initial unit, greater than for other brands, and using this to cross-subsidise the swapping service. The premium pricing for the consumer is justified by the added convenience. However, this convenience has been questioned, given the small capacity of the bank and the likelihood of using multiple banks in a single day; a single, larger bank could be purchased for the same price.[2]

History

FuelRod was developed by Chi Yau and Joe Yeagley as a mobile battery charger for use while traveling.[1] In October 2014, they launched the first "swap box" at San Diego International Airport.[1]

Locations

As of September 2017, FuelRod has vending machines in over 28 airports.[3] They also have vending machines in Disneyland and Disney World.[4] In July 2019, FuelRod expanded mobile charging kiosks to Orlando airport.[5]

References
  1. McCown, Brigham A. (22 September 2016). "FuelRod Is Taking Mobile Charging To New Heights". Forbes. Retrieved 16 May 2019.
  2. Bricker, Tom (17 January 2017). "We Don't Recommend FuelRods". Disney Tourist Blog. Retrieved 16 May 2019.
  3. "FuelRod Mobile Charging Service Continues Airport Expansion". 13 September 2017. Retrieved 15 April 2019.
  4. "This Little-Known Hack Will Keep Your Phone Charged All Day at Disney". 8 January 2019. Retrieved 15 April 2019.
  5. "FuelRod mobile charging kiosks expand to Orlando airport". www.retailcustomerexperience.com. 2019-07-26. Retrieved 2019-10-07.


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