Everest Spices

Everest Food Products Pvt Ltd (Everest Spices) is an Indian manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name Everest.[1]

Everest Food Products Pvt Ltd
IndustryFood
Founded1981
FounderVadilal Shah
HeadquartersMumbai, Maharashtra, India
ProductsSpices
Websitewww.everestspices.com

Everest has been accorded the Superbrands status three times: in 2003, 2006 and 2009. It also won FMCG Consumer Reaction Award.[2] Everest started began advertising aggressively on the television in 2003, and by 2005, it had 30% share of the branded pure spices market in India.[3] According to the 2007 study, Everest was India's largest spices brand based in Mumbai.[4] More than 2 crore (20 million) households used Everest spices regularly. The brand was stocked by 4 Lakh (4,00,000) outlets in more than 1,000 towns across India. More than 370 crore (3.705 billion) packs of Everest product were sold each year. There were more than 42 blends under the Everest brand name.[5]

Everest also exports its products to US, Middle East, Singapore, Australia, New Zealand, East Africa and other countries.[6]

Everest Spices, being one of the leading players, aggressively competes with MDH, which has 12% market share, and makes a wide range of spices which are considered to be one of the best products in the market.

References
  1. "Everest-Superbrand 2003 - 2005". Superbrandsindia.com. 5 March 2010. Retrieved 19 December 2010.
  2. "Everest Masala wins FMCG Consumer Reaction Award". afaqs!. Retrieved 20 December 2010.
  3. Nidhi Nath Srinivas (30 August 2005). "Mirch Masala: Cos spice up ad spends to stay in the hunt". The Economic Times. Retrieved 2 July 2012.
  4. Superbrands 2nd edition
  5. Superbrands 3rd edition
  6. "About us". Everest Spices. Retrieved 19 December 2010.
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