Estéreo Picnic Festival

Estéreo Picnic is a music festival that takes place annually in Bogotá, Colombia. It began in 2010 as a one-day festival showcasing mainly Colombian artists, but low turnout and financial losses during its first three years resulted in a strategic change of direction in 2013, becoming a multi-day festival on a bigger site and inviting major international bands to play alongside artists from Colombia and other Latin American countries. As a result attendance increased markedly and Estéreo Picnic is now Colombia's biggest alternative music festival and one of the most important music festivals in South America. The musical style of the festival is similar to that of Lollapalooza and European festivals such as Glastonbury, focusing on alternative rock, indie music, punk rock, reggae, electronica and hip hop. Among the acts to have played at Estéreo Picnic since 2013 are American artists The Killers, Red Hot Chili Peppers, Pixies, Nine Inch Nails, Kings of Leon, Jack White and Snoop Dogg, British groups Gorillaz, New Order, Foals, Kasabian, Mumford & Sons and Florence and the Machine, and Australian bands Empire of the Sun and Tame Impala. The festival has also featured many of the major groups of the Latin American alternative music scene, including Calle 13, Babasónicos, Café Tacuba, Los Fabulosos Cadillacs and Aterciopelados, as well as sets from high-profile DJs and dance acts such as Deadmau5, Tiësto, Skrillex, Major Lazer and Calvin Harris.

Estéreo Picnic Festival
The Killers at Estéreo Picnic, 2013
GenreAlternative rock, punk rock, reggae, electronica, hip hop
FrequencyAnnually
Location(s)Bogotá, Colombia
Years active10
Inaugurated24 April 2010 (2010-04-24)
Most recent5 April 2019 (2019-04-05) – 7 April 2019 (2019-04-07)
Next event4 December 2020 (2020-12-04) – 6 December 2020 (2020-12-06)
Attendance~63,000 (2016)
Websitewww.festivalestereopicnic.com

History

The festival was the brainchild of four Colombian friends, Sergio Pabón, Santiago Vélez, Julián Martínez and Julio Correal, who came up with the idea of holding a festival of alternative music in Bogotá after discussing similar festivals that they had attended abroad. Recruiting three more acquaintances, Juan David Shool, Philippe Siegenthaler y Gabriel García, the seven founded a company, Sueño Estéreo (Stereo Dream), to put on the festival.[1] The first edition of Estéreo Picnic was held on 24 April 2010 and featured mostly Colombian acts, headed by American rapper Matisyahu and Belgian dance act 2manydjs. However, the festival attracted fewer than 3000 people. In 2011 and 2012 the promoters more than doubled the number of acts appearing, but attendance was still low, with 4500 people turning up in 2011 and 6000 in 2012.[2] The promoters made a loss of US$80,000 on the 2011 festival, and US$200,000 on the 2012 festival, with the festival only surviving by being subsidised by the money made on other concerts put on by the promoters.[3]

Faced with continuing losses, the promoters took the decision that they needed a major headlining act to boost ticket sales. They booked the Killers, whose debut concert in Colombia in 2009 had attracted 10,000 people, as well as other major supporting acts including New Order and Café Tacuba, and reduced ticket prices by 25%. The organisers hoped that with this new strategy they would sell 18,000 tickets compared with the previous year's 6000: in the event the 2013 festival was attended by 23,324 people.[2] Attendance has since increased every year: the 2015 festival had an attendance of 50,133[1] and the 2016 edition was attended by an estimated 63,000 people.[4]

Line-ups by year

2010

The first edition of the festival took place on 24 April 2010.[5]

2011

The 2011 edition of the festival took place on 9 April 2011.[6]

2012

The 2012 edition of the festival took place on 30 March 2012.[7]

2013

The 2013 edition of the festival took place on 5 and 7 April 2013. It was the first edition of the festival to take place over more than one day, and the first in its new venue of the Parque Deportivo, which has remained its home ever since.[8]

2014

The 2014 edition of the festival took place from 3 to 5 April 2014.[9][10]

2015

The 2015 edition of the festival took place over 12–14 March 2015. The festival was expanded to include a third stage, the Club Social Music Stage dedicated to DJs and dance music.[11]

2016

The 2016 edition of the festival took place from 10 to 12 March 2016.[12] It was preceded by an "inauguration party" in the evening of 9 March at the Bogotá music venue Armando Music Hall, featuring a live set by Eagles of Death Metal.[13] The 2016 festival gained some unexpected international publicity after one of its invited artists, the American rapper Snoop Dogg, mistakenly tagged himself on his Instagram account as being in Bogata, Romania, instead of Bogotá.[14][15]

2017

The 2017 edition of the festival took place from 23 to 25 March 2017.[16]

2018

The 2018 edition of the festival has been confirmed to take place from 23 to 25 March 2018.[17][18][19]

2019

The 2019 edition of the festival took place from 5 to 7 April 2019.[20][21]

2020

The 2020 edition of the festival was due to take place from 3 to 5 April 2020. The site for the festival this year was moved further north of Bogota to the Briceño 18 golf course in the municipality of Sopó.[22] On 30 January 2020, it was announced that the Wu-Tang Clan would be surprise special guests on the Saturday.[23] However, on 13 March it was announced that the festival had been postoned due to the coronavirus pandemic, and had been rescheduled for 4 to 6 December 2020.[24]

gollark: So obtain money from backers by telling them you'll use the toaster to get them the money back.
gollark: Make some sort of toaster Ponzi scheme?
gollark: Although, I will make it "work well on mobile" for £47.36, calculated based on the likely time required for this.
gollark: Besides, it's perfect and without flaw already, I couldn't really do that.
gollark: No.

See also

References
  1. "¿Qué tan exitoso en términos económicos es el festival Estéreo Picnic?". Dinero (in Spanish). 3 March 2016. Retrieved 24 May 2016.
  2. "Estéreo Picnic: de la quiebra al éxito". Semana (in Spanish). 2 April 2014. Retrieved 24 May 2016.
  3. "Las razones por las que casi muere el Estéreo Picnic en sus primeros años". Dinero (in Spanish). 3 February 2016. Retrieved 24 May 2016.
  4. "A pesar del clima y el tráfico, Estéreo Picnic cerró con broche de oro". Semana (in Spanish). 13 March 2016. Retrieved 30 August 2016.
  5. "Matisyahu en el Festival Estéreo Picnic". Shock (in Spanish). 18 January 2010. Retrieved 29 August 2016.
  6. "Estéreo Picnic, en cuenta regresiva para el festival 2011". El Espectador (in Spanish). 23 March 2011. Retrieved 29 August 2016.
  7. "Festival Estéreo Picnic 2012: Lineup oficial". Shock (in Spanish). 9 February 2012. Retrieved 29 August 2016.
  8. "Así quedó la programación del Estereo Picnic 2013". El Espectador (in Spanish). 20 March 2013. Retrieved 24 May 2016.
  9. Solano, Carlos (29 March 2014). "Estéreo Picnic, el parque de diversiones del rock". El Tiempo (in Spanish). Retrieved 23 May 2016.
  10. "Listos los horarios y tarimas del Estéreo Picnic 2014". La Mega (in Spanish). 11 February 2014. Retrieved 23 May 2016.
  11. "Festival Estéreo Picnic publica cartel por días de edición 2015". El Espectador (in Spanish). 27 November 2014. Retrieved 23 May 2016.
  12. "Festival Estéreo Picnic 2016 publica los horarios día por día". El Espectador (in Spanish). 8 February 2016. Retrieved 23 May 2016.
  13. "Eagles of Death Metal vendrá a fiesta de lanzamiento de Estéreo Picnic". El Tiempo (in Spanish). 2 February 2016. Retrieved 23 May 2016.
  14. Feldman, Kate (18 March 2016). "Snoop Dogg makes Transylvania village famous with accidental Instagram tag". New York Daily News. Retrieved 23 May 2016.
  15. "Snoop Dogg tags himself in Bogata, Romania. He's in Bogota, Colombia". BBC Newsbeat. 18 March 2016. Retrieved 23 May 2016.
  16. "El Festival Estéreo Picnic 2017 ya tiene fechas". El Tiempo (in Spanish). 12 September 2016. Retrieved 18 September 2016.
  17. Tiempo, Casa Editorial El. "Conozca el cartel del Festival Estéreo Picnic 2018". El Tiempo (in Spanish). Retrieved 2017-09-29.
  18. "Festival Estéreo Picnic anuncia su cartel para 2018 | ELESPECTADOR.COM". ELESPECTADOR.COM (in Spanish). 2017-09-27. Retrieved 2017-09-29.
  19. Radio, Caracol (2017-09-27). "Conozca las bandas que estarán en el Estéreo Picnic 2018". Caracol Radio (in Spanish). Retrieved 2017-09-29.
  20. "Este es el cartel por días de Estéreo Picnic 2019". Radiónica (in Spanish). December 18, 2018. Retrieved December 18, 2018.
  21. López, Laura. "Estéreo Picnic 2019 revela los artistas que estarán en su 10ª edición". Publimetro Colombia (in Spanish). Retrieved November 21, 2018.
  22. "Conozca el line-up del Festival Estéreo Picnic 2020". El Espectador (in Spanish). 10 October 2019. Retrieved 10 October 2019.
  23. "Festival Estéreo Picnic presentó su acto sorpresa: Wu-Tang Clan". El Espectador (in Spanish). 30 January 2020. Retrieved 3 February 2020.
  24. "Festival Estéreo Picnic 2020, aplazado hasta diciembre por coronavirus". El Espectador (in Spanish). 13 March 2020. Retrieved 12 April 2020.
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