Elements, Hong Kong
Elements (Chinese: 圓方; Jyutping: jyun4 fong1) is a large shopping mall located on 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong. It is developed and managed by MTR Corporation through its subsidiary Premier Management Service.
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| Location | Tsim Sha Tsui, Kowloon, Hong Kong |
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| Coordinates | 22.30450°N 114.16135°E |
| Address | 1 Austin Road West |
| Opening date | 1 October 2007 |
| Developer | MTR Corporation |
| Management | MTR Corporation |
| Architect | Benoy |
| Total retail floor area | 1,000,000 square feet (93,000 m2) |
| No. of floors | 3 floors and 1 basement |
| Website | www |
Description and architectural themes
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Elements is located directly above the Kowloon MTR station and near the International Commerce Centre, residential complex Union Square and the Western Harbour Crossing.
Zoning
The mall is divided into five zones based on the concept of the five elements of Nature, namely Metal, Wood, Water, Fire and Earth.[1] Each zone is designed with a distinctive interior architectural theme that responds to the element, public art such as large scale sculptures are also employed to enhance the respective theme. The Wood Zone is highlighted by the sculpture/furniture "The Trails by Worms" and series of art works made of tree branches; the Water Zone is represented by the water feature "Harmony", which is a series of standalone reflective pillar measure (approximately) 9 meters (30 ft) tall with water running down the surface, creating the illusion of a solid yet liquid fountain; the Fire Zone is symbolised by the sculpture "White Heat" and the Earth Zone is symbolised by the sculpture "1/9", which is a set of rock formation, the number 9 is associated with the land where the shopping mall is built because the word Kowloon literally means "Nine Dragons". The Metal Zone is symbolised by metal rings hanging from above, it is also where high fashion and jewellery brands can be found.
Facilities
The Elements has a total of 123 shops as of 2008, along with an ice rink and the 1600-seat Premiere Cinema (formerly The Grand Cinema), currently the largest cinema complex in Hong Kong.[2]
The mall has ten washrooms, outside which there is a lobby with sitting area and magazine rack. Management said these are conceived for men "to wait for their girlfriends outside the washroom", providing "a decent and comfortable place for them to wait".[3]
Male washrooms are stocked with colognes, aftershaves and electronic shavers while the female washrooms have perfumes and make-up. Staff are on hand to ensure that all these personal items are kept hygienic.[3]
The shopping mall has a great emphasis on fashion and wardrobe with (as of 2008) 58 shops in that category out of a total of 123 shops in the mall.[4]
Transport
Elements is immediately adjacent to the West Kowloon Terminus high-speed rail station, and directly connected to Kowloon Station which is served by the Tung Chung Line and Airport Express which features in-town check in service. The shopping mall is also connected to Austin Station which is served by the West Rail Line. There are also taxi stands for Red Taxis in the Shopping Mall along with two carparks one in the North and another in the South of the mall.
Gallery
Wall of Fire Zone in Elements Mall
Art Structure in Wood Zone
Wall of Wood Zone in Elements Mall
The Sculpture of the Earth Zone
Atrium of the Water Zone
Store in Metal Zone
Civic Square
The Rink in Fire Zone
References
- "Elements Mall Official Website". Retrieved 30 September 2007.
- http://www.varietyasiaonline.com/content/view/2017/53/ MCL, Shaw ready Hong Kong's largest cinema complex Archived 6 February 2010 at the Wayback Machine
- Stephanie Tong, http://www.thestandard.com.hk/news_detail.asp?pp_cat=48&art_id=53782&sid=15465788&con_type=3&d_str=20070920&sear_year=2007 "Malls jazz it up to pack them in" Archived 12 June 2008 at the Wayback Machine, The Standard, 20 September 2007
- Element Shopping Guide (official brochure), published by the Elements, accessed 2008 Oct.
