Dreamville Records

Dreamville Records is an American record label founded by American hip hop artist J. Cole and his Sudanese-American manager Ibrahim Hamad. The label is currently distributed through Interscope Records, a unit of Universal Music Group. The label has signed Ari Lennox, Bas, Cozz, Omen, Lute, JID, EarthGang, and Cole himself. Dreamville also houses producers Elite, Ron Gilmore, and Cedric Brown.[1]

Dreamville Records
Parent company	Universal Music Group
Founded	2007 (2007)
Founder	J. Cole Ibrahim "Ib" Hamad
Distributor(s)	Interscope (domestic) Polydor (in the U.K.)
Genre	Hip hop, R&B
Country of origin	United States
Location	New York City, New York Los Angeles, California Raleigh, North Carolina
Official website	dreamville.com

History

2007–2012: Formation and early years

Rapper J. Cole founded the label in 2007

During the composition of The Come Up, Cole started his own record label in early 2007 with current Sudanese-American label president Ibrahim Hamad. Cole and Hamad met while attending St. John's University. Cole sought for an avenue to release his own music, while Hamad yearned to start a record label, prompting the two to team up to form Dreamville Records.[2] Rapper Omen has been affiliated with Dreamville since the beginning, Omen and Cole met on rapper Canibus chat forum at age 17, where they shared music.[3] Omen was also featured on Cole's mixtapes, The Warm Up (2009) and Friday Night Lights (2010). In 2011, Dreamville was associated with rapper Voli and alternative rock band StartYourOwnRebellion, while Dreamville was still in early formation as a vanity imprint.[4][5]

2013–2014: Revenge of the Dreamers

The Dreamville Records logo has been changed in 2014, when the label signed a deal with Interscope

On January 28, 2014, at a show at the Theater at Madison Square Garden, Cole announced that his Dreamville imprint had signed a distribution deal with Interscope Records. Attendees at the show received a flyer announcing the deal and a mixtape, titled Revenge of the Dreamers. On the same day Cole announced the signing of Queens-based rapper, Bas. Cole spoke with Billboard about the Interscope deal saying: "We've been dreaming about a label situation for years." "The deal's been official since late December, and we'd been working on it for a while before that, but it felt too important to just go out and yell it right when it happened. It needed a more grand announcement." Cole explained that talks with Interscope began when Joie Manda, Interscope president of urban music, reached out to him in 2013, Cole said: "I thought he wanted me to produce someone over there and I was excited about that, but then he told me that he really believed in me as an executive, a label CEO and a producer. A Dr. Dre to his Jimmy Iovine. He had the vision."[6]

2014–2016: Revenge of the Dreamers II

On June 26, 2014, J. Cole officially announced the signing of Los Angeles-based rapper, Cozz.[7] Omen didn't officially sign with the Interscope deal until after his debut album in 2015.[8] On December 8, 2015, Dreamville released a collaborative album titled, Revenge of the Dreamers II, officially announcing two new label signees, Charlotte rapper, Lute and Washington D.C. singer Ari Lennox.[9] In an interview with the Rap Radar Podcast, Ibrahim Hamad broke down the self-sufficiency of the artists on the label saying: "I like letting them figure out what their path is. I look at it like, because we learned what learned from Cole being signed, what I like to do is [say] ‘what is your vision, and let us help you’. I don't ever want to tell an artist no you can't do that, that's not fair to them."[10]

2017–2019: Revenge of the Dreamers III

On February 20, 2017 Dreamville announced the signing of East Atlanta-based rapper JID.[11] Dreamville announced the signing of duo EarthGang on August 31, 2017, the duo consist of Atlanta-based rappers Johnny Venus and Doctur Dot. Both EarthGang and JID had previously toured with Bas and Omen prior to signing to the label.[12][13]

On January 6, 2019, Dreamville announced a 10-day recording session in Atlanta for the label's third compilation album Revenge of the Dreamers III, ending on January 16.[14] During the 2019 NBA All-Star Weekend in Charlotte, North Carolina, Dreamville held multiple events scheduled for the weekend, starting with an exclusive limited edition merchandise pop-up shop, a Dreamville brunch, and a private concert featuring the artists on the label taking place after the All Star game.[15][16] On July 5, the label's third compilation album was released to critical acclaim from critics and debuted at number one the US Billboard 200, selling 115,000 album-equivalent units in its first week.[17] The album earned nominations for Best Rap Album at the 2020 Grammy Awards, while "Middle Child" and "Down Bad" were nominated for Best Rap Performance.[18] In April 2020, the album was certified Platinum by the Recording Industry Association of America.[19]

Roster

Current artists

Act	Year signed	Releases under the label
J. Cole	2007 (founder)	9
Omen	2009	1
Bas	2013	5
Cozz	2014	3
Lute	2015	2
Ari Lennox	2015	2
JID	2017	2
EarthGang	2017	3
Spillage Village	2020	–

In-house producers

• J. Cole
• Elite[20]
• Omen
• Ron Gilmore[21]
• Cedric Brown[22]
• KQuick (with Fresh2Def as ClickNPress)[8]
• Jay Kurzweil (affiliated with Bas)[23][24]
• Meez (affiliated with Cozz)[25]
• Cam O'bi (affiliated)[26]
• Childish Major (affiliated)[27]
• Hollywood JB (affiliated with EarthGang)[28]
• Christo (affiliated with JID)[29]

Studio personnel

• Juro "Mez" Davis (mixing and audio engineer)

The Dreamville Foundation

In October 2011, Cole established The Dreamville Foundation, a 501(c)(3) non-profit organization. The Foundation says that it was "created to 'bridge the gap' between the worlds of opportunity and the urban youth" of Cole's hometown of Fayetteville, North Carolina. With volunteers, the Foundation conducts philanthropic activities, such as an annual "Back To School Supply Giveaway" to provide supplies to school children.[30] The Foundation also launched a book club for young men and sponsored "The Nobody's Perfect Writing Contest and Mother's Day Brunch" for students. It sponsors an annual weekend of Fayetteville community events called the "Dreamville Weekend" that features a discussion with the Young Men's Book Club and Appreciation Dinner and a Career Day panel of African-American professionals in a variety of fields.[31]

In 2014, Cole purchased his childhood home in Fayetteville, North Carolina, for $120,000 through the Dreamville Foundation. The home had been repossessed from his mother years earlier, while Jermaine was attending college in New York. His plan is to turn the house into a homestead for single mothers and their children to live rent-free. In 2017 NFL player Colin Kaepernick donated $32,000 to the foundation. The money will fund multiple projects for the organization.[32]

In September 2018, the Dreamville Foundation unveiled a new initiative to aid victims of Hurricane Florence in Fayetteville, NC. According to the foundation's website, donated funds will go toward "hot food stations placed throughout the city, temporary housing options for families, and stocking of food pantries/shelters", as well as local charities that provide services to Fayetteville residents.[33]

Dreamville Festival

On April 27, 2018, J. Cole announced the Dreamville Festival, the festival featuring local music, culture, food and art, and also include a mix of up-and-comers and national acts. It is expected to be an annual festival.[34] However, in the wake of Hurricane Florence, the event was postponed from its original date. The festival was rescheduled and be held at the historic Dorothea Dix Park in Raleigh, North Carolina on April 6, 2019. The lineup included all of Dreamville's artists as well as SZA, Big Sean, Nelly, 21 Savage, 6LACK, Davido, Teyana Taylor, Saba, Rapsody, and Mez.[35] The Dreamville Festival plan to donate proceeds to the Dorothea Dix Park Conservancy and the Dreamville Foundation.[36] The festival sold out with a capacity of 40,000 people to become the largest event in Raleigh. Ibrahim Hamad remarked on the festival saying "We're not like other companies that are based in a city. Our label is very much an idea, more so than an actual physical place. So you can create it and take it everywhere. To bring that into the festival—where you can just create a place and make it Dreamville and be able to bring people there—was always this cool goal. And that's what makes it unique. It's not based in an actual city. It's just based in our minds."[37]

For the 2020 season, the Dreamville Festival is front-of-jersey sponsor for USL Championship soccer team North Carolina FC.[38] The second annual festival was initially slated for April 4, 2020 however, due to the coronavirus pandemic it was postponed and eventually cancelled.[39]

Subsidiaries

Dreamville Films

Dreamville Films, Inc is an American entertainment company founded in 2015 that produces and distributes films. In 2015, they established a partnership with HBO in a distribution deal.[40] The list of Dreamville films include:

• J. Cole: Road to Homecoming (2015)[41]
• Forest Hills Drive: Homecoming (Concert film) (2015)[42]
• Eyez (Documentary) (2016)
• Too High to Riot (Documentary) (2017)[43]
  • Too High to Riot: Europe (2017)
  • FIENDS in Tokyo (2017)[44]
• J. Cole: 4 Your Eyez Only (2017)[45]
• Lute: Still Slummin' (Mini Doc) (2017)[46]
• Cozz: Effected (Mini Doc) (2018)[47]
• Dreamville Presents: REVENGE (Documentary) (2019)
• Out of Omaha (2019)[48]
• Lute Presents: GoldMouf Chronicles (Mini-Series) (2020)[49]

Discography

Studio albums

Artist	Album	Details	Peak chart positions			Certification
			US	US R&B/HH	US Rap
J. Cole	Born Sinner	Released: June 18, 2013[50] Label: Dreamville, Roc Nation, Columbia Format: CD, LP, digital download	1	1	1	RIAA: Platinum[51]
Bas	Last Winter	Released: April 27, 2014[52] Label: Dreamville, Interscope Format: CD, digital download	103	18	13
Cozz	Cozz & Effect	Released: October 3, 2014[53] Label: Dreamville, Interscope Format: CD, digital download	160	31	17
J. Cole	2014 Forest Hills Drive	Released: December 9, 2014[54] Label: Dreamville, Roc Nation, Columbia Format: CD, digital download	1	1	1	RIAA: 3× Platinum[51]
Omen	Elephant Eyes	Released: June 21, 2015[55] Label: Dreamville Format: CD, digital download	–	–	–
Bas	Too High to Riot	Released: March 4, 2016[56] Label: Dreamville, Interscope Format: CD, digital download	49	7	6
J. Cole	4 Your Eyez Only	Released: December 9, 2016[57] Label: Dreamville, Roc Nation, Interscope Format: CD, LP, digital download	1	1	1	RIAA: Platinum[51]
JID	The Never Story	Released: March 10, 2017[58] Label: Dreamville, Interscope, Spillage Village Format: CD, vinyl, digital download	197	–	–
Lute	West1996 pt. 2	Released: September 29, 2017[59] Label: Dreamville, Interscope Format: CD, digital download	–	–	–
Cozz	Effected	Released: February 13, 2018[60] Label: Dreamville, Interscope, Tha Committee Format: CD, digital download	–	–	–
J. Cole	KOD	Released: April 20, 2018[61] Label: Dreamville, Roc Nation, Interscope Format: CD, LP, digital download	1	1	1	RIAA: Platinum[51]
Bas	Milky Way	Released: August 24, 2018[62] Label: Dreamville, Interscope Format: CD, digital download	35	19	17
JID	DiCaprio 2	Released: November 26, 2018[63] Label: Dreamville, Interscope, Spillage Village Format: CD, digital download	41	21	17
Ari Lennox	Shea Butter Baby	Released: May 7, 2019[64] Label: Dreamville, Interscope Format: CD, digital download	67	38	–
EarthGang	Mirrorland	Released: September 6, 2019[65] Label: Dreamville, Interscope, Spillage Village Format: CD, vinyl, digital download	40	22	20

Live albums

Artist	Album	Details	Peak chart positions
			US
J. Cole	Forest Hills Drive: Live	Released: January 28, 2016[66] Label: Dreamville, Roc Nation, Columbia Formats: CD, LP, digital download	71

Compilations

Artist	Album	Details	Peak chart positions			Certification
			US	US R&B/HH	US Rap
Dreamville	Revenge of the Dreamers	Released: January 28, 2014[67] Label: Dreamville Format: Digital download	–	–	–
Dreamville	Revenge of the Dreamers II	Released: December 8, 2015[68] Label: Dreamville, Interscope Format: CD, digital download	29	4	3
Dreamville	Revenge of the Dreamers III	Released: July 5, 2019[69] Label: Dreamville, Interscope Format: CD, LP, digital download	1	1	1	RIAA: Platinum[70]

EPs

Artist	Extended play	Details
J. Cole	Truly Yours	Released: February 12, 2013[71]
J. Cole	Truly Yours 2	Released: April 30, 2013[72]
Bas	Two Weeks Notice	Released: April 15, 2014[73]
Ari Lennox	Pho	Released: October 21, 2016[74] Chart positions: No. 20 U.S. R&B
Dreamville	1-888-88-DREAM	Release date: June 12, 2019[75]
Dreamville	ROTD3.COM	Release date: July 1, 2019[76]
Bas	Spilled Milk 1	Released: August 9, 2019[77]
Ari Lennox	Shea Butter Baby (Remix EP)	Released: March 27, 2020[78]
J. Cole	Lewis Street	Release date: July 22, 2020[79]

Mixtapes

Artist	Mixtape	Details
J. Cole	The Warm Up	Released: June 15, 2009[80]
J. Cole	Friday Night Lights	Released: November 10, 2010[81] Chart position: No. 7 U.S.
Bas	Quarter Water Raised Me Vol. 2	Released: May 26, 2013[82]
Cozz	Nothin Personal	Released: January 4, 2016[83]

Upcoming releases

Artist	Album	Details
J. Cole	The Fall Off[84]	Scheduled: 2020
Omen	Untitled Album[85]	Scheduled: TBA
Lute	Untitled Album[86]	Scheduled: TBA
Cozz	Untitled Album[87]	Scheduled: TBA
Bas (with The Hics)	Untitled Album[88]	Scheduled: TBA
JID	Untitled Album[89]	Scheduled: 2020

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External links

• Official website