Do It (Chloe x Halle song)

"Do It" is a song by American R&B duo Chloe x Halle, released on May 14, 2020, as the lead single from their second studio album Ungodly Hour (2020). It was written by Chloe, Halle, Victoria Monét, Vincent van den Ende, and Scott Storch, who handled the production. An accompanying music video directed by C Prinz was released on May 15, 2020. In the video, the sisters perform coordinated choreography while wearing a number of glittering outfits. The duo also created a dance challenge for the song on the popular video sharing app TikTok in 2020.

"Do It"
Single by Chloe x Halle
from the album Ungodly Hour
ReleasedMay 14, 2020 (2020-05-14)
Recorded2019-2020
Genre
Length2:56
Label
Songwriter(s)
Producer(s)
  • Storch
  • Avedon (co.)
  • Asoteric (co.)
Chloe x Halle singles chronology
"Catch Up"
(2020)		 "Do It"
(2020)		 "Forgive Me"
(2020)
Music video
"Do It" on YouTube

"Do It" became the duo's first song to achieve major chart success, peaking at number 83 on Billboard's US Hot 100 chart, as well as number 20 on the New Zealand Hot Singles chart. The song peaked at number 3 on the R&B Digital Song Sales chart, making it their first top five hit on that chart.[1]

Background and composition

"Do It" was written by Chloe and Halle Bailey, Victoria Monét, Scott Storch, Vincent van den Ende and Anton Kuehl-Joergensen. The song was produced by Storch, with co-production by Avedon and Asoteric.[2] The song's main concept is about getting dressed up and partying with your friends.[3] According to the duo, "Do It" is meant to send a positive and uplifting message amid the current circumstances of the world. "During this time, music brings a lot of healing," Chloe x Halle said, per a press release. They further elaborated: "We hope this song inspires someone to get up and dance, shake all the stress and anxiety away, and to 'Do It' as the song says. We felt so good writing a song that will make people wanna bop to it and lift their spirits."[4]

"Do It" is a trap-influenced R&B and dance-pop song set in common time with an energy-filled tempo of 83 beats per minute.[5][6][7] The song is written in the key of F major.[6] On May 12, 2020, Chloe x Halle posted a preview video of them singing the chorus of "Do It" via TikTok and they later issued a singing challenge for the song.[8]

Critical reception

"Do It" received acclaim from music critics.[9] Ebone Chatman of Black Hollywood Live called it "the perfect summer anthem".[10] Deep Shah of Color X Studios praised the duo's musical sound and smooth R&B style, saying that the song serves as "another sublime slice of the pair's sultry and silky smooth R&B".[11] In his review for Entertainment Weekly, Eli Enis declared the song as the duo's "most danceable track yet", and said it is "something you can stripper-kick around the house to while still enjoying their uniquely complex harmonies."[12] HotNewHipHop labeled the song as having a "smooth, easy-going nature".[13] Mike Wass of Idolator described the song as a "party jam" and a "feel-good bop".[14] Uproxx's Carolyn Droke wrote: "The duo's mesmerizing harmonization melts over a fluttering backbeat". Droke highlighted the lyrics "I beat my face / Moving fast 'cause the Uber on the way / Taking pictures make sure you can't see no lace", which the duo "croon at the single's hook".[15]

Music video

A music video for "Do It" was released on May 15, 2020, a day after the song's release. It was directed by C Prinz, while production was handled by Freenjoy Productions and choreography was handled by Kendra Bracy and Ashanti Ledo.[16] Andrew Makadsi served as the video's creative director.[17][18]

Accolades
Year Ceremony Award Result
2020 MTV Video Music Award Best R&B Pending[19]
Best Quarantine Performance Pending[19]

Live performances

Chloe x Halle first performed "Do It" at the Dear Class of 2020 virtual commencement event on June 6, 2020, which premiered via YouTube.[20] The performance was broadcast from their backyard with both of them wearing custom cage dresses designed by Zana Bayne, created with stylist Zerina Akers, in white leather paired with latex undergarments, by Venus Prototype.[21][22] On June 16, 2020, Chloe x Halle performed the song on The Today Show.[23] On June 28, 2020, they performed the song at the BET Awards 2020.[24] On August 3, 2020, they performed the song during the 31st GLAAD Media Awards with drag queens Mayhem Miller, Naomi Smalls, and Vanessa Vanjie Mateo.

Charts
Chart performance for "Do It"
Chart (2020) Peak
position
New Zealand Hot Singles (RMNZ)[25] 20
US Billboard Hot 100[26] 83
US Hot R&B/Hip-Hop Songs (Billboard)[27] 36
US R&B/Hip-Hop Airplay (Billboard)[28] 23
US Rhythmic (Billboard)[29] 23
US Rolling Stone Top 100[30] 75

Release history
Country Date Format Label
Various May 14, 2020
United States July 7, 2020 [31] Rhythmic contemporary radio
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gollark: So don't unless it has positive effects generally!

References
  1. "Chloe x Halle Chart History (R&B Digital Songs)". Billboard. Archived from the original on June 7, 2020. Retrieved May 30, 2020.
  2. Do It (liner notes). Chloe x Halle. Columbia Records. 2020. Archived from the original on June 8, 2020. Retrieved June 8, 2020.CS1 maint: others (link)
  3. Elizabeth, De (May 17, 2020). "Chloe x Halle Perform "Do It" at Teen Vogue's Virtual Prom". Teen Vogue. Condé Nast, Inc. Archived from the original on May 30, 2020. Retrieved June 8, 2020.
  4. "Chloe x Halle Releases New Single 'Do It'". totalntertainment.com. May 15, 2020. Archived from the original on June 8, 2020. Retrieved June 8, 2020.
  5. "Do It by Chloe x Halle (Single, Contemporary R&B)". Rate Your Music. May 15, 2020. Retrieved June 8, 2020.
  6. "Key, BPM & analysis of Do It by Chloe x Halle". Musicstax.com. May 14, 2020. Archived from the original on June 8, 2020. Retrieved June 8, 2020.
  7. "Do It [Columbia (Sony)]". Beatport. Beatport.com. Archived from the original on June 8, 2020. Retrieved June 8, 2020.
  8. "Atlanta's Chloe x Halle preview new single, launch song challenge". Atlanta Journal Constitution. AJC.com. May 13, 2020. Archived from the original on May 28, 2020. Retrieved June 7, 2020.
  9. Dennis, Ryan (May 18, 2020). "Beyonce shares Chloe x Halle's new music video". 11alive.com.
  10. Chatman, Ebone (May 18, 2020). "Chloe x Halle Come Through at the Most Ungodly Hour with their New Single "Do It"". Black Hollywood Live. Archived from the original on June 8, 2020. Retrieved June 7, 2020.
  11. Shah, Deep. "Chloe X Halle - Do It". ColorXStudios.com. Archived from the original on June 8, 2020. Retrieved June 7, 2020.
  12. Enis, Eli; Staff, EW (May 15, 2020). "Friday Five: Chloe x Halle get savage, Future shows off his flashy driveway, and more". Entertainment Weekly. Archived from the original on June 7, 2020. Retrieved June 7, 2020.
  13. "Chloe x Halle Are Back With Smooth "Do It"". HotNewHipHop. Archived from the original on June 9, 2020. Retrieved June 10, 2020.
  14. Wass, Mike (May 14, 2020). "Chloe X Halle Tease 'Ungodly Hour' With "Do It"". Idolator. Archived from the original on June 10, 2020.
  15. Droke, Carolyn (May 14, 2020). "R&B Sister Duo Chloe x Halle Preview Their Sophomore Album With The Glowing 'Do It'". Uproxx. Archived from the original on June 10, 2020. Retrieved June 8, 2020.
  16. Chloe x Halle - Do It (Official Video), archived from the original on May 20, 2020, retrieved May 22, 2020
  17. Gottlieb, Steven (May 15, 2020). "Chloe x Halle "Do it" (C Prinz, dir.)". VideoStatic.com. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
  18. "Chloe x Halle - Do It [Video]". May 21, 2020. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
  19. "Here Are the 2020 MTV VMA Nominees". complex.com. July 30, 2020. Retrieved July 30, 2020.
  20. "Chloe x Halle Performance - Dear Class Of 2020". YouTube. YouTube.com. June 8, 2020. Archived from the original on June 9, 2020. Retrieved June 16, 2020.
  21. Allaire, Christian (June 9, 2020). "Chloe x Halle Are Here to Bless Your Timeline". Vogue. Archived from the original on June 17, 2020. Retrieved June 16, 2020.
  22. Mackelden, Amy (June 8, 2020). "Chloe x Halle Showcased Their Flawless Vocals During Dear Class of 2020". Harpers Bazaar. Hearst Magazine Media, Inc. Archived from the original on June 8, 2020. Retrieved June 16, 2020.
  23. "Chloe x Halle perform 'Do It' on TODAY". Today.com. June 16, 2020. Archived from the original on June 16, 2020. Retrieved June 16, 2020.
  24. "BET Awards Performance: Chloe x Halle - "Forgive Me" & "Do It"". BET. Archived from the original on July 2, 2020. Retrieved June 29, 2020.
  25. "NZ Hot Singles Chart". Recorded Music NZ. May 25, 2020. Archived from the original on June 21, 2020. Retrieved May 22, 2020.
  26. "Chloe x Halle Chart History (Hot 100)". Billboard. Retrieved June 23, 2020.
  27. "Chloe x Halle Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved August 11, 2020.
  28. "Chloe x Halle Chart History (Hot R&B/Hip-Hop Airplay)". Billboard. Retrieved June 20, 2020.
  29. "Chloe x Halle Chart History (Rhythmic)". Billboard. Retrieved August 18, 2020.
  30. "Top 100 Songs". Rolling Stone. Retrieved June 18, 2020.
  31. "Top 40 Rhythmic Future Releases". All Access Music Group. Archived from the original on August 4, 2017. Retrieved June 25, 2020.
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