Deseo (Paulina Rubio album)

Deseo (Desire) is the eleventh studio album by Mexican recording artist Paulina Rubio, released on September 14, 2018 through Universal Music Spain. It is her first album in seven years as the follow up to Rubio’s tenth album Brava!. Five singles preceded the albums launch and were released within the span of three years starting in 2015 with "Mi Nuevo Vicio", following in 2016 with the second and third singles, "Si Te Vas" and "Me Quema", and concluding in 2018 with the fourth and fifth singles "Desire (Me Tienes Loquita)" and "Suave y Sutil". The album peaked at #18 in the Promusicae album charts.[1] and #13 in Billboard Latin Pop Albums.[2] The album was certified gold in Chile.[3]

Deseo
Studio album by Paulina Rubio
Released	September 14, 2018
Recorded	2015-2018
Genre	Pop, dance-pop, Latin pop
Length	38:49
Label	Universal Music Spain, S.L.U.
Paulina Rubio chronology
Pau Factor (2013) Deseo (2018)
Singles from Deseo
"Mi Nuevo Vicio" Released: January 27, 2015 "Si Te Vas" Released: January 22, 2016 "Me Quema" Released: November 11, 2016 "Desire (Me Tienes Loquita)" Released: May 25, 2018 "Suave y Sutil" Released: September 7, 2018 "Ya No Me Engañas" Released: April 3, 2019

Background

Rubio first teased a new single on Valentine's Day in 2014, playing a "La Bomba"-esque song "Cuanto Te Quiero" with producers in the studio. Even though she performed it live several times, the song's release as the album lead single was cancelled. In February 2015, the first single from the album, "Mi Nuevo Vicio", featuring Colombian group Morat, was released, followed by a number of singles from 2015 until the release of the album.

In December 2016, she confirmed that the new album will feature contributions by DJ Snake and Selena Gomez, stating: "My new album is like another member of the team, or the family. It will be a true warrior, has something from all genres, from banda to pop, collaborations with DJ Snake and Selena Gomez. I tried to keep a key element: that the music is danceable".[4] Gomez representatives later denied that she worked with Rubio.

Rubio then continued to release multiple singles "Si Te Vas (Paulina Rubio song)", "Me Quema" and "Desire (Me Tienes Loquita)" before finally revealing the title and release date of her new album, Deseo, announcing it will be released on September 14, 2018, a week after the release of another single titled "Suave Y Sutil" and released on September 7, 2018. The song features a return to her pop sound being a departure from the reggaeton oriented singles that preceded. The single was produced by Andrés Torres and Mauricio Rengifo responsible for productions of latin hits like "Despacito" and "Echame La Culpa" from Luis Fonsi.

Chart performance

The album peaked at #18 in the Spanish Promusicae album charts and #13 in the US Billboard Latin Pop Albums. The album eventually was certified gold in Chile.[3]

Tour

Rubio is set to kick off her fourth world tour Deseo Tour in support of the album. The tour began on 9 June 2019 in Santiago, Chile at the Gran Arena Monticiello. Paulina took part of a concert organized by La Voz in the WiZink Center in Madrid, Spain on June 8, 2019. She was accompanied by the other three coaches, Luis Fonsi, Antonio Orozco and Pablo Lopez; the coacher’s advisors, David Bustamante, Karol G, Antonio Jose and Miriam Rodriguez; and the contestans, Andres Martin, Maria Espinosa, Javi Moya and Angel Cortes. David Bisbal and Helena Bianco (winner of La Voz Senior) were invited to the concert. She was also the first pop artist to perform in Monterrey's Showcenter Complex in Monterrey, Mexico, on June 22, 2019. She is also set to perform in San Jose, CA on September 12, 2019, also hitting New York, Los Angeles, Chicago, Houston, among others, before concluding in Washington, DC on September 29, 2019.

Reissue

Rubio released a deluxe edition of the album titled Deseo Edicion Especial. It included four new songs, in addition to the original tracklist of the album. "Ya No Me Engañas" was released in April, 2019, as the first single from the special edition.

Singles

• "Mi Nuevo Vicio", the album's first single, features Colombian band Morat. It was written by Morat and Mauricio Rengifo. It reached number one in Spain,[5] and number 16 in Mexico.[6] It additionally attained a 2x Platinum certification in Spain for sales of 80,000 copies.[7]
• "Si Te Vas" was released digitally via the iTunes Store by the Spanish division of Universal Music Group on January 22, 2016 as the second single from the album. A second version of the song was also released in the reggaeton genre featuring Alexis & Fido.
• "Me Quema" was released on November 11, 2016 as the third single from Deseo. The song was written by Juan Pablo Villamil, Simon Vargas and Juan Pablo Isaza, with a production by Andrés Torres and Mauricio Rengifo.
• "Desire (Me Tienes Loquita)" was released in May 25, 2018, as the album's fourth single. It featured Venezuelan singer Nacho.
• "Suave y Sutil" was released on September 07, 2018 as the fifth single from the album. The pop-rock song was written by La Oreja de Van Gogh's Xabier San Martín, who previously worked with Rubio on her smash song "Ni Una Sola Palabra" and produced by Andrés Torres and Mauricio Rengifo.
• "Ya No Me Engañas" was released as the first single from the album's deluxe edition, Deseo Edicion Especial. It was written by Xabi San Martin and produced by hit-makers Andres Torres and Mauricio Rengifo.

Track listing

No.	Title	Writer(s)	Length
1.	"Desire (Me Tienes Loquita)" (featuring Nacho)	Paulina Rubio Mauricio Rengifo Andrés Torres Miguel Mendoza Donatti	3:10
2.	"Suave y Sutil"	Xabier San Martín	3:30
3.	"Me Quema"	Juan Pablo Isaza Juan Pablo Villamil Simón Vargas	3:18
4.	"Late Mi Corazón" (featuring Juan Magán)	Juan Magán Darlyn Cuevas Segura Wender Wagner Kramer Luggi Giussepe Olivares	2:56
5.	"Mi Nuevo Vicio" (featuring Morat)	Isaza Villamil Vargas Alejandro Posada Mauricio Rengifo	4:01
6.	"Hoy Eres Ayer"	David Julca Jonathan Julca Yoel Enríquez	3:27
7.	"Cuanto Te Quiero"	Rubio D. Julca J. Julca Ritchie Valens Joey Montana	3:36
8.	"Entre La Luna y El Sol"	Dani Macaco Tomás Rundquist	3:16
9.	"Bajo La Luna"	Rubio D. Julca J. Julca Javier García	3:52
10.	"Si Te Vas"	Rubio D. Julca J. Julca García Juan Fernando Fonseca	3:33
11.	"Si Te Vas (Versión Reggaetón)" (featuring Alexis & Fido)	Rubio D. Julca J. Julca García Fonseca	4:21
Total length:			38:49

Charts

Chart (2018)	Peak position
Spanish Albums (PROMUSICAE)[8]	18
US Latin Pop Albums (Billboard)[9]	13
US Latin Albums Sales (Billboard)[10]	4

Certifications and sales

Region	Certification	Certified units/sales
Chile (IFPI Chile)[3]	Gold	3,000
^*sales figures based on certification alone ^^shipments figures based on certification alone

References

1. "Top 100 Álbumes – Semana 38: del 14.9.2018 al 20.9.2018" (PDF) (in Spanish). Productores de Música de España. Retrieved September 25, 2018.
2. "Paulina Rubio Chart History". Billboard. Retrieved 25 September 2018.
3. "Visita estelar: Paulina Rubio habló de todo en Muy Buenos Días". Televisión Nacional de Chile (in Spanish). 29 November 2018. Retrieved 21 January 2019.
4. Flores, Griselda (29 December 2016). "Paulina Rubio is Collaborating With Selena Gomez & DJ Snake on Forthcoming Album". Billboard. Retrieved 1 April 2017.
5. "Paulina feat. Morat - Mi nuevo vicio". Spanishcharts.com. Retrieved 9 December 2015.
6. "General". MonitorLATINO.com. Retrieved 10 March 2016.
7. "Top 100 Canciones + Streaming" (in Spanish). PROMUSICAE. Retrieved 9 April 2015.
8. "Spanishcharts.com – Paulina Rubio – Deseo". Hung Medien. Retrieved 21 January 2018.
9. "Paulina Rubio Chart History (Latin Pop Albums)". Billboard. Retrieved December 3, 2018.
10. "Latin Albumns Sales Chart". Billboard. 2018. Retrieved August 22, 2019.