Backus and Johnston Brewery

Backus and Johnston (Spanish pronunciation: [ˈbakus ˈi ˈjonson], Backus y Johnston) is the largest brewery in Peru, part of Bavaria Brewery,[1] which itself is part of the international SABMiller group. Its main brewery is located in the Ate District of Lima. Backus, as owner of almost all brands of beer available in Peru, enjoys a de facto monopoly over Peruvian beer consumption, although recently many micro-breweries have arisen and Anheuser-Busch InBev from Brazil is trying to challenge the monopoly with their Brahma brand. Besides beer, Backus produces soft drinks and bottled water.

Backus and Johnston
Subsidiary
IndustryBeverage
Founded1879
Headquarters
Lima
,
Peru
ProductsBeer
ParentSABMiller
Website

History

The Backus and Johnston brewery was founded in 1879 by the Americans Jacob Backus and John Howard Johnston in the Rímac District in Lima. In 1889, the two founders incorporated "The Backus and Johnston's Brewery Company Ltd" in London, and they transferred all their Peruvian brewery related assets to this new corporation in order to raise investment capital in the joint stock of London to continue their business growth. The founders continued as managing directors of the company until 1898 when Johnston left Peru; Backus died in 1899. The company operated as a British corporation until 1954, when the company management transferred the company assets and incorporation to Peru. At this time, The Backus and Johnston's Brewery Company Ltd was renamed as Cervecería Backus & Johnston S.A. In 1994 Backus and Johnston acquired a controlling interest in its rival on the Peruvian beer market, the National Beer Company (Compañía Nacional de Cerveza S.A.), formed in 1863; owner of the Pilsen Callao brand. In 1996 four breweries, including Backus and Johnston merged into one new company using the name Union of Peruvian breweries Backus and Johnston (Spanish: Unión de Cervecerías Peruanas Backus y Johnston S.A.A.). In 2000 the company further expanded when the Brewery Company of Southern Peru (Cervesur) joined the union, making it owner of the popular Cusqueña brand. Since 2005 Backus and Johnston is part of the SABMiller group of breweries. The company still owns the prominently visible brewery in the Rímac district.[2]

Breweries

Backus owns breweries in various parts of Peru. Its main brewery is located in Lima, while the other breweries are still located in the parts of Peru they used to serve before the take-over by Backus and Johnston.[3]

  • Ate brewery in Lima (now Cristal, Cusqueña, Barena and Polar )
  • Motupe brewery in Chiclayo (now Cristal and Pilsen Callao)
  • Trujillo brewery in Trujillo (former Pilsen Trujillo, now Cristal, Pilsen Callao and Pilsen Trujillo)
  • Arequipa brewery in Arequipa (former Arequipeña, now Arequipeña, Cristal, Cusqueña and Pilsen Callao)
  • Cusco brewery in Cusco (former Cusqueña, now Cristal, Pilsen Trujillo, Cusqueña and Pilsen Callao)
  • Pucallpa brewery in Pucallpa (former San Juan, now Cristal, Pilsen Callao and San Juan)

Brands

Beers
Arequipeña

Backus and Johnston and Grupo Empresarial Bavaria own most of the popular beer brands in Peru, including: San Juan, a 5% abv pale lager.[4] San Juan is brewed in the Backus brewery located in Pucallpa. Before the take-over by Backus, San Juan was brewed by Cervecería San Juan S.A.A. This brewery was founded on 2 September 1971 in Pucallpa in the Ucayali Region and named after San Juan Bautista.[5]

Cusqueña is one of Peru's most ubiquitous brands. It has been traditionally produced in a "dorada" (golden) and a "negra" (black) styles. The latter is typical of a lighter porter, not quite as dark as most stouts. In recent years Cusqueña has also issued in red lager, trigo (wheat), and quinoa variants.

Arequipeña was a rival product to Cusqueña and Cristal until the take-over by Grupo Empresarial Bavaria.[6] Arequipeña is brewed in the Cervecera del sur del Peru brewery located in Sachaca near Arequipa, Peru.[7][8][9] Barena;[10] Cristal[11] Cusqueña is a light lager, or a dark malted beer.[12][13] Some label designs were created by Barry Laughlin.[14]

  • Callao is a 5% abv pilsener (pale lager); the brand was originally owned by the National Beer Company, which was acquired by Backus and Johnston in 1994.[15][16][17]
  • Trujillo (pilsener)[18]
  • Barena
  • Malta Polar (Peru)

Backus and Johnston also has a license to import Birra Peroni Nastro Azzurro in Peru.

Soft drinks

The soft drinks owned by Backus include Viva, a beverage similar to Inca Kola and Guaraná, a beverage containing guaraná fruit.

  • Guaraná
  • Viva
  • Saboré (this product line was terminated in 2008)

Bottled water

Bottled water is produced under the brand names Cristalina Backus and San Mateo.

  • San Mateo is a Peruvian brand of bottled water owned by Backus and Johnston and sold in Peru. San Mateo is sold in PET bottles of 600 ml.
  • Cristalina Backus
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See also

References
  1. Faber, J.P. (2002). "The big beer deal - Backus y Johnson, Grupo Empresarial Bavaria, and Cisneros Group". findarticles.com. Retrieved 2008-05-30.
  2. Backus, Our business, History, Retrieved 12 October 2007
  3. Backus, Our brands, Our breweries, Retrieved 13 October 2007
  4. (in Spanish) San Juan, Presentaciones, Retrieved October 13, 2007
  5. (in Spanish) San Juan, Historia, Retrieved 13 October 2007
  6. "Thomson Financial Mergers & Acquisitions - SABMiller PLC acquires remaining interest in Cia Cervecera Del Sur Del Peru (pending) - AlacraStore.com". www.alacrastore.com. Archived from the original on 2 May 2008. Retrieved 2008-05-30.
  7. "Cervecera del sur del Peru (Grupo Empresarial Bavaria)". www.ratebeer.com. Archived from the original on 9 June 2008. Retrieved 2008-05-30.
  8. Arequipeña, Arequipeña, Nuestros productos, Retrieved 13 October 2007
  9. Backus
  10. (in Spanish) Barena, Pásala Barena Archived 2006-10-29 at the Wayback Machine, Retrieved 12 October 2007.
  11. (in Spanish) Cristal, Cristal, the beer of Peru, Retrieved 12 October 2007.
  12. Cusquena website in the UK. Retrieved on October 12, 2007
  13. Backus, Our Brands, Beers. Retrieved on October 12, 2007
  14. Barry Laughlin's website
  15. (in Spanish) Pilsen Callao, Pilsen Callao, 13 October 2007.
  16. "Pilsen Callao". RateBeer.
  17. "Nuestra Historia". backus.com.pe. Archived from the original on 2011-02-16. Retrieved 2014-06-10.
  18. (in Spanish) Trujillo, Pilsen Trujillo, 12 October 2007.
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