WildBrain CPLG

WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a brand licensing agency founded in 1974.[1] Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in Toronto [2] and Japan.

WildBrain CPLG logo

CPLG represents licensors across three divisions: entertainment, sport, and design. Entertainment brands include Elvis,[3] Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, LazyTown, Star Trek, Felix the Cat, and Where's Waldo. England Rugby, England football, England Cricket as well as St Andrews Links and World Rally Championship are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.

WildBrain Subsidiary (2012-present)
Logo without the WildBrain brand, used until 2020.

In 2006, CPLG was acquired by DIC Entertainment, which in turn, merged with Cookie Jar Group in 2008.[4] The merger between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.[5]

In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company DHX Media (today WildBrain), with ownership of CPLG shifting to that company.

In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.

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gollark: If you dislike the syntax, moonscript?
gollark: Indeed.
gollark: Yes, most programming languages lack first-class environments.
gollark: It also seems dubious that having a few tens of thousands of barely trained teenagers around is actually going to be *helpful* in a war.

References
  1. Hoovers Copyright Promotions Licensing Group, LTD http://www.hoovers.com/The-Copyright-Promotions-Licensing-Group-Ltd/--HD__ysjjkryty,src__global--/free-co-dnb_factsheet.xhtml
  2. CPLG.com"Archived copy". Archived from the original on 2009-05-31. Retrieved 2009-04-17.CS1 maint: archived copy as title (link) Dec 8, 2008
  3. Licensing.biz "CPLG signs Elvis" http://www.licensing.biz/news/420/CPLG-signs-Elvis Archived 2011-07-06 at the Wayback Machine
  4. KidScreen.com "Cookie Jar Filling up and Cutting Back on Overlap" http://www.kidscreen.com/articles/magazine/20080901/cookie.html?word=cookie&word=jar&word=group&word=cplg Sept 1, 2008
  5. Marketwire.com "Cookie Jar and DIC Entertainment to Merge, Creating Independent Global Children's Entertainment and Education Powerhouse" http://www.marketwire.com/press-release/Cookie-Jar-Entertainment-Inc-871279.html June 20, 2008
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