Britney Spears products

American recording artist and entertainer, Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes.

Perfumes

Britney Spears endorsed her first Elizabeth Arden perfume "Curious" in 2004, and made $100 million in sales in its first year.[1] In September 2005, Spears released the fragrance "Fantasy".[2] In April 2006, Spears launched "Curious in Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a fragrance collection "Believe". She released her sixth perfume, "Curious Heart", in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". In 2009, "Curious" won the Glammy Award for "Best Beauty Buy of 2009" by Glamour magazine readers, for "Best Drugstore Fragrance."[3]

As of 2009, Spears claimed to have sold 30 million bottles worldwide.[2] As of 2012, her fragrances brand had grossed over $1.5 billion worldwide.[4] According to a Daily Express newspaper report in 2013, a bottle of a Britney Spears fragrance was sold every 15 seconds worldwide.[5]

In 2018, Spears released her twenty-fifth and first ever unisex fragrance, Prerogative.[6]

As of 2020, Spears has released twenty-eight frangrances under her brand.

Year	Fragrance	Information	Bonus CD
2004	Curious	Release date: September 2004 Number one fragrance of 2004 Honored Best Woman's Fragrance in 2005 Tagline: "Do you dare?"	"Someday (I Will Understand)" CD Single.
2005	Fantasy	Release date: September 15, 2005 Tagline: "Everybody has one."	Bonus CD including songs "And Then We Kiss" (Junkie XL Remix) and "Breathe on Me"
2006	Curious: In Control	Release date: April 16, 2006 Tagline: "Are you?"	None
2006	Midnight Fantasy	Release date: December 2006 Tagline: "Magic Begins at Midnight."	None
2007	Believe	Release date: September 24, 2007 Tagline: "The greatest freedom is to believe in yourself."	Her fifth studio album, Blackout (Only with purchase over $50)
2008	Curious Heart	Release date: January 2008 Tagline: "Live yours to the fullest."	None
2009	Hidden Fantasy	Release date: January 2009 Tagline: "What do you have to hide?"	None
2009	Circus Fantasy	Release date: September 2009 Tagline: "Where Nothing is what it seems"	Bonus CD including songs "Circus" (Junior Vazquez Electric Circus Remix) and "Kill the Lights"
2010	Radiance	Release date: September 2010 Tagline: "Choose your own destiny"	None
2011	Cosmic Radiance	Release date: August 2011 Tagline: "Be the brightest star in the universe"	None
2012	Fantasy Twist	Release date: October 2012 Tagline: "Choose Your Fantasy"	None
2013	Island Fantasy	Release date: April 2013 Tagline: "What's your island fantasy?"	None
2013	Fantasy: Anniversary Edition	Release date: October 2013 Tagline: "10 Hugs & 10 Kisses, xoxo – Britney"	None
2014	Fantasy: The Nice Remix	Release date: February 2014 Tagline: "Everybody has one. Naughty or Nice."	None
2014	Fantasy: The Naughty Remix	Release date: February 2014 Tagline: "Everybody has one. Naughty or Nice."	None
2014	Fantasy: Stage Edition	Release date: July 2014 Tagline: "Your faint fantasy fragrance + limited edition bottle xoxo, Britney"	None
2014	Rocker Femme Fantasy	Release date: November 2014 Tagline: "Unlock your rock n roll side"	None
2015	Fantasy Intimate Edition	Release date: June 2015 Tagline: "Everybody has an intimate fantasy"	None
2016	Maui Fantasy	Release date: February 2016 Tagline: "Aloha From Hawaii – xoxo Britney"	None
2016	Private Show	Release date: July 2016 Tagline: "It's your Private Show."	None
2017	Fantasy in Bloom	Release date: January 2017 Tagline: None	None
2017	VIP Private Show	Release date: August 2017 Tagline: "It's your #VIPSHOW."	None
2018	Sunset Fantasy	Release date: January 2018 Tagline: “Experience summer in a bottle.”	None
2018	Prerogative	Release date: July 2018 Tagline: “A fragrance for all.”	None
2019	Rainbow Fantasy	Release date: January 2019 Tagline: “What color is your Fantasy?.”	None
2019	Prerogative Rave	Release date: August 2019 Tagline: “The new uninhibited fragrance for all.”	None

Video releases

DVD Title	DVD information	DVD contents	DVD Certifications	Ref.
Time Out with Britney Spears	Released: November 23, 1999 Label: Jive US music videos peak position: #1	Music videos Trivia game Photos Behind the scenes Biography (text)	US: 3x Platinum[7] CAN: 4x Platinum[8] GER: 1× Gold[9]	[10] [11] [12] [13]
Britney Spears: Live and More!	Released: November 21, 2000 Label: Jive US music videos peak position: #3 JPN music DVD peak position: #45	Music videos Live from Waikiki Beach Video jukebox Photo gallery	US: 3x Platinum UK: Platinum FRA: Platinum GER: Gold	[14] [15]
Britney: The Videos	Released: November 20, 2001 Label: Jive US peak position: #1	Music videos Live performances Behind the Scenes Commercials	US: 2x Platinum UK: Gold	[16] [17] [18]
Britney Spears Live from Las Vegas	Released: January 22, 2002 Label: Jive US peak position: #1 (six weeks)	Full HBO Concert Special at MGM Grand Garden Arena	US: 2x Platinum AUS: Platinum FRA: Platinum UK: Gold MEX: Gold	[19] [20]
Britney Spears: In the Zone	Released: February 24, 2004 Label: Jive US peak position: #1 (one weeks)	Full ABC Concert Special at New York City's Gotham Hall Music videos Live performances Interview Bonus CD Photo gallery	US: 2x Platinum FRA: Platinum ARG: Platinum MEX: Platinum UK: Gold BRA: Gold AUS: Gold	.[21] [22]
Greatest Hits: My Prerogative	Released: November 9, 2004 Label: Jive US peak position: #1 (three weeks)	Music videos Bloopers Alternate takes for some videos Behind the Scenes footage of Britney. "Toxic" (Karaoke version)Small text "I'm A Slave 4 U" (Acapella Video)	US: 2x Platinum AUS: 2x Platinum ARG: 2x Platinum FRA: Platinum JPN: Gold MEX: Gold	[23] [24]
Britney & Kevin: Chaotic... the DVD & More	Released: September 27, 2005 Label: Jive US peak position: #1 (one weeks)	5 episodes Music videos Making of "Someday (I Will Understand)" Video Bonus EP Photo gallery	N/A	[25] [26] [27]
Britney: For the Record	Released: April 7, 2009 Label: Jive US peak position: #1 (one weeks)	Full documentary Bonus song Bonus sticker Photo gallery	N/A	[28] [29] [30]
Britney Spears Live: The Femme Fatale Tour	Released: November 21, 2011 Label: Jive US peak position: #2 (two weeks)	Full concert at Toronto, Ontario, Canada Bonus Remix CD music videos	US: Platinum AUS: Gold FRA: Gold	[31]

Toys and games

Dolls

Main article: Britney Spears doll

In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up and hairstyles from her concerts, appearances, photoshoots and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing' when you pressed her belly button – along with miniature dolls & Britney concert stages/Tour Bus toy replicas. The line of merchandise eventually included Britney porcelain dolls.[32]

...Baby One More Time Dolls

This collection is composed of three dolls fashioning costumes from music videos from 1999. One wears the clothing from Spears' "...Baby One More Time" music video, two wear ensembles resembling those worn in the "(You Drive Me) Crazy" music video, and the last wear an outfit from the "Sometimes" music video.[33]

• School Girl (outfit from "...Baby One More Time" music videos)
• Flowing White (outfit from "Sometimes" music videos)
• Pink Waitress (outfit from "(You Drive Me) Crazy" music videos)

Oops!... I Did It Again Dolls

This collection is composed of seven dolls (two dolls in other packaging) from two music videos by Britney Spears from 2000.[33]

• Black & White (outfit from "Oops!... I Did It Again" music videos)
• White Leather (outfit from "Oops!... I Did It Again" music videos)
• Red Cat Jumpsuit (outfit from "Oops!... I Did It Again" music videos)
• Green Top (outfit from "Lucky" music videos)
• Red Top (outfit from "Lucky" music videos)

Video Performance Collection Dolls

This collection contains two dolls in different outfits from Spears' "Born to Make You Happy" music video, along with the outfit from her performance at the 1999 MTV Video Music Awards.[33]

• Red & Black (outfit from "Born to Make You Happy" music videos)
• Silver Sequined Disco Dive (outfit from "Born to Make You Happy" music videos)
• Green & Black (outfit from "(You Drive Me) Crazy" music videos)
• Shine Grey Sequined Disco Diva (outfit from 1999 MTV Video Music Awards performance)
• Futuristic (outfit from "Stronger" music videos)
• Red Cat Jumpsuit (outfit from "Oops!... I Did It Again" music videos)

Video Collection Dolls

• Green Top (outfit from "Lucky" music videos)
• Red Top (outfit from "Lucky" music videos)
• Pink Top (outfit from "I'm A Slave 4 U" music videos)
• Ripped Top (outfit from "I'm A Slave 4 U" music videos)
• Futuristic (outfit from "Stronger" music videos)
• White Top (outfit from "I'm Not a Girl, Not Yet a Woman" music videos)
• Red Cat Jumpsuit (outfit from "Oops!... I Did It Again" music videos)
• Crossroads (outfit from Crossroads film)

Concert Outfit Dolls

This collection contains seven dolls wears different clothing that Britney Spears wore on stage during her Oops!... I Did It Again Tour.[33]

• Silver Cowboy Outfit
• Navy Sailor Outfit
• Pink Dress Outfit
• Purple Jumpsuit Outfit
• Fire Top Outfit
• Elvis Presley Jumpsuit Outfit

Video game

Reception

Aggregate scores Aggregator Score GameRankings (PS2) 63.29%[34] (GBA) 57.75%[35] (PC) 18%[36] Metacritic (PS2) 63/100[37] (GBA) 53/100[38] (PC) 24/100[39] Review scores Publication Score AllGame [40][41] (PC) [42] Edge 3/10[43] EGM 2.83/10[44] Eurogamer 5/10[45] Game Informer (GBA) 8/10[46] (PS2) 7.75/10[47] GamePro [48] GameSpot (PS2) 6.9/10[49] (GBA) 6.4/10[50] GameSpy (PS2) 70%[51] (GBA) 53%[52] GameZone 3.5/10[53] IGN (PS2) 5.5/10[54] (GBA) 5/10[55] Nintendo Power 2.8/5[56] OPM (US) [57] PC Gamer (US) 18%[58] Entertainment Weekly B+[59] Maxim 4/10[60]

Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Britney Spears. The story is that players must pass "auditions" to tour as Spears' dancers.

Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.

The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected" and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Spears.

There's also a video vault. When players complete auditions they get backstage passes to unlock 360 immersive videos and behind the scenes footage. The game also includes various remixes during behind the scenes footage, menus, and credits. It also has photoshoots during credits.

Versions of the game were released for Game Boy Advance on March 25, 2002, PlayStation 2 on May 8, 2002, and PC on June 19, 2002.

Reviews of the game are average. GameRankings and Metacritic gave it a score of 57.75% and 53 out of 100 for the GBA version,[35][38] 63.29% and 63 out of 100 for the PS2 version,[34][37] and 18% and 24 out of 100 for the PC version.[36][39]

Entertainment Weekly gave the PS2 version a B+ and stated that "the game is just cheesy enough to make you stop, look, and bust out dancing."[59] The Cincinnati Enquirer gave it a positive review and said of the game, "There's nothing groundbreaking about it, but in some ways, that's what keeps the game fun."[61] However, Maxim gave the same console version a score of four out of ten and called it "a mindless version of 'Simon Says' to the masterful beats of 'Oops!... I Did It Again.'"[60]

Mobile games

A cell phone game created by Qplaze-RME and Sony BMG titled "Adventures of Britney Spears" was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release. Ten years later she started working on a game with Glu.[62] In 2016 she released a casual role play as a pop star game called Britney's American Dream in May 2016 and it sold 500,000 copies.[63][64]

Spears launched another mobile game in May 2016, Britney's American Dream. The freemium game was developed by Glu, the company that developed Kim Kardashian: Hollywood.[65]

Clothing

In March 2009, Spears was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers.[66] After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year.[67] It premiered on July 1, 2010 with prices ranging from $14 to $78. In an interview with InStyle Magazine's website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.[68]

In August 2014, Spears launched an undergarment brand with the Danish company Change Lingerie, for sale online and in Change Lingerie stores.[69]

Books

• Heart to Heart (May 9, 2000)
• A Mother's Gift (April 10, 2001)
• Stages (including the DVD 3 Days in Mexico, December 2002)

Other products

Britney Spears released a range of hair care products in the supermarket chain Lidl in December 2014 in England.[70] Early in her career she had a line of sunglasses.[71] Spears has sold other branded merchandise, including notepads, pens, folders, wall clocks, Valentines Day cards, posters, furniture, calendars, plush toys, puzzles, key chains, bubble gum, candy, stickers, body art, nail polish, jewelry, watches, candles, dishware, hair products, shoes, disposable cameras, games, sleeping bags, playsets, clothing, and messenger bags.[72]

Endorsements

Spears has endorsed several brands throughout her career, including Pepsi, Polaroid, McDonald's, Hasbro, Versace, NFL, Skechers, Got Milk?, Tommy Hilfiger, Clairol, Herbal Essences, Samsung, Nabisco, Virgin Mobile, Zappos, KENZO, Sbarro, ABC, HBO, Candies, Kohls, Starburst candy, Eos, iHeart Radio, Kirin Company, Apple Music, Disney, Los Angeles Dodgers, and Toyota.[73] She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, PlentyOfFish, Beats Electronics, Sony, Nokia, Lamborghini, and Samsung.[74]

Accolades

Main article: List of awards and nominations received by Britney Spears

Award	Year	Recipient(s) and nominee(s)	Category	Result	Ref.
Basenotes Fragrance Awards	2007	Curious	Best Celebrity Fragrance For Women of the Year	Won	[75]
		Fantasy		Won
	2008		Best Celebrity Women's Fragrance	Won	[76]
	2009			Won	[77]
Emmy Awards	2002	Britney Spears Live from Las Vegas	Outstanding Technical Direction, Camerawork, Video Control – Limited Series, Movie or Special	Won	[78] [79]
		Saturday Night Live	Outstanding Technical Direction, Camerawork, Video Control for a Series	Won
	2004	Britney: In the Zone & Out All Night	Outstanding Single Camera Editing	Won
FiFi Awards	2005	Curious	Consumer's Women Choice Awards by CosmoGirl! Magazine	Won	[80]
	2006	Fantasy	Luxe Women's Awards	Won	[81]
	2016		Women's Fragrance of the Year – Popular	Nominated	[82]
	2019	Prerogative	Women's Fragrance of the Year – Popular	Nominated	[83]
		Britney Spears	Social Media Campaign of the Year	Nominated	[84]
Fragrantica Choice Awards[lower-alpha 1]	2017	Fantasy	Best Fragrance Of All Times for Women	Nominated	[86]
		Curious		Nominated
		Midnight Fantasy		Nominated
		Believe		Nominated
			Best Unisex Fragrance Of All Time	Nominated	[87]
		Fantasy	Best Fragrance for Cold Days	Nominated	[88]
		Hidden Fantasy		Nominated
		Private Show		Nominated
		Fantasy Anniversary Edition		Nominated
		Curious	Best Fragrance for Hot Days	Nominated	[89]
		Island Fantasy		Nominated
		VIP Private Show	Best Perfume Flanker of the Year	Nominated	[90]
		Fantasy in Bloom		Nominated
		Fantasy Intimate Edition	The Legend of the Latest Decade for Women	Nominated	[91]
		Fantasy	Best Bargain Fragrance for Women	Won	[92]
		Fantasy The Naugthy Remix		Nominated
		Midnight Fantasy		Nominated
		Believe		Nominated
		Hidden Fantasy		Nominated
		Fantasy The Nice Remix		Nominated
		Private Show		Nominated
		Curious		Nominated
		Fantasy	Beloved Perfumes Murdered by Reformulation	Nominated	[93]
	2018	Fantasy	Women Fragrance of the Year	Nominated	[94]
		Prerogative		Nominated
			Best Unisex Fragrance	Nominated	[95]
		Sunset Fantasy	Best Perfume Bottle of the Year	Nominated	[96]
		Fantasy in Bloom	Best Perfume Flanker of the Year	Nominated	[97]
		Sunset Fantasy		Nominated
		Fantasy	Best Gourmand Fragrance of the Year	Nominated	[98]
		Midnight Fantasy		Nominated
		Hidden Fantasy		Nominated
	2019	Rainbow Fantasy	Women Fragrance of the Year	Nominated	[99]
		Prerogative		Nominated
			Best Unisex Perfume of the Year	Nominated	[100]
		Rainbow Fantasy	Biggest Perfume Flex 2019	Nominated	[101]
		Fantasy	Best Women's Perfume of All Time	Nominated	[102]
		Curious		Nominated
		Midnight Fantasy		Nominated
		Private Show		Nominated
		Believe		Nominated
Glammy Awards	2006	Curious	The Best Fragrances	Won	[103]
	2007			Won
	2008			Won
	2009			Won
	2010			Won
Japan Gold Disc Awards	2003	Britney Spears Live from Las Vegas	International Music Video of the Year Long-Form	Won	[104]
	2005	Greatest Hits: My Prerogative	International Rock & Pop Albums of the Year	Won	[105]
			International Music Videos of the Year	Won
		Britney Spears: In the Zone	International Music Videos of the Year	Won
Hollywood Beauty Awards	2018	Fantasy	Fragrance of the year	Won	[106]

Notes

1. Fragrantica Awards is an online awards team.[85]

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