Brand New Lover

"Brand New Lover" is a song recorded by the British band Dead or Alive. It was the lead single released from the band's third album, Mad, Bad, and Dangerous to Know on Epic Records. The lyrics describe the singer's desire to leave his current partner for one who is more exciting. His motivation is that he admittedly does not desire a stable relationship with one partner, but rather is "a pleasure seeker." It achieved international success when released as a single in 1986.

"Brand New Lover"
Single by Dead or Alive
from the album Mad, Bad, and Dangerous to Know
B-side"In Too Deep" (live)
Released8 September 1986[1]
Recorded1986
Genre
LengthAlbum Version: 5:19 Single Version: 3:35
LabelEpic
Songwriter(s)Pete Burns, Tim Lever, Mike Percy, Steve Coy
Producer(s)Stock Aitken Waterman
Dead or Alive singles chronology
"My Heart Goes Bang (Get Me to the Doctor)"
(1985)		 "Brand New Lover"
(1986)		 "Something in My House"
(1987)
Music video
"Brand New Lover” on YouTube
Audio sample
  • file
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Track listing
UK 7", 1986
No.TitleLength
1."Brand New Lover"3:35
2."In Too Deep (Live at the Hammersmith Odeon, July 1985)"4:34
UK 12" single, 1986
No.TitleLength
1."Brand New Lover (The Dust Monkey's Love Bubble Club Mix)"9:00
2."Brand New Lover (Instrumental)"4:15
3."In Too Deep (Live at the Hammersmith Odeon, July 1985)"4:34
US 12" single, 1986
No.TitleLength
1."Brand New Lover (The Dust Monkey's Love Bubble Club Mix)"9:00
2."Brand New Lover (Instrumental)"4:15
3."Brand New Lover (Up Ducky Mix)"6:35
4."In Too Deep (Live at the Hammersmith Odeon, July 1985)"4:34

Chart performance

The song proved to be more successful in the U.S. and in Japan than in the band's native UK, where it reached number 31. In the US, "Brand New Lover" peaked at number 15 on the Billboard Hot 100 chart (The band's second and last single to reach the top 20),[2] and spent two weeks at #1 on the American dance chart in December 1986.[3]

Chart (1986–87) Peak
position
Australia (Kent Music Report)[4] 21
Canadian RPM Top Singles 27
Irish Singles Chart 22
Japanese Singles Chart 2
Italian Singles Chart 44
New Zealand [5] 15
South Africa[6] 19
UK Singles Chart 31
US Billboard Hot 100 15
US Billboard Hot Dance Club Play 1
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gollark: It's "consistency" in an equivocationy way because obviously situation 1 is totally equal to situation 2 because they share some common factors.
gollark: I mean, I like them as a mode of transport, I just don't like knowing much about them.
gollark: I don't like trains.
gollark: Also "it might be bad for children because [EQUIVOCATION] and apparently bad study".

References
  1. http://www.45cat.com/record/3406374
  2. Whitburn, Joel (2004). The Billboard Book of Top 40 Hits: Eighth Edition. Record Research. p. 166.
  3. Whitburn, Joel (2004). Hot Dance/Disco: 1974-2003. Record Research. p. 72.
  4. Kent, David (1993). Australian Chart Book 1970–1992. St Ives, N.S.W.: Australian Chart Book. p. 85. ISBN 0-646-11917-6. N.B. The Kent Report chart was licensed by ARIA between mid 1983 and 19 June 1988.
  5. http://nztop40.co.nz/chart/singles?chart=3245
  6. http://www.rock.co.za/files/sa_charts_1969_1989_songs_(A-B).html
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