Bralette

A bralette is a lightweight bra without an underwire, often designed for comfort.[1][2]

For bras designed for developing breasts, see Training bra.
Woman wearing bralette

In the 2010s and early 2020s, particularly during the COVID-19 pandemic lockdowns,[3] bralettes and soft bras started gaining in popularity, at the expense of underwired and padded bras.[4] They also sometimes are worn as outerwear.[1] At the same time popularity of brands like Victoria's Secret decreased significantly.[5] In 2017, The sales of cleavage-boosting bras fell by 45% while, at Marks & Spencer, sales of wireless bras grew by 40%.[6] Because, according to Sarah Shotton, creative director of Agent Provocateur, “Now it’s about the athletic body, health and wellbeing", more than "about the male gaze,”[7] while according to independent lingerie designer Araks Yeramyan “It was #MeToo that catapulted the bralette movement into what it is today.”[1]

References
  1. Linda Dyett, The Bralette Is Back. This Time Blouses Are Optional, The New York Times, 2019-07-31
  2. Emma Seymour, 17 Comfortable Bralettes of All Shapes and Sizes to Wear at Home, Good Housekeeping, 2020-05-18
    Bernadette Deron, No Underwire Here! You’ll Wish You Bought This Plunge Bralette Sooner, US Magazine, 2020-06-18
    Abigail Southan, Best bralettes to shop for women of all bust sizes, Cosmopolitan, 2020-03-27
    Tembe Denton-Hurst, This $20 bralette actually supports my big boobs, Nylon
  3. Alicia Lansom, Trade In Your Underwired Bra For Something A Little More Comfortable, Refinery29, 2020-04-19
  4. Georgina Safe, Cup half full: the lingerie brands ditching padding and underwire, The Guradian, 2020-02-06
  5. VerityJohnson, Woke millennials didn't kill Victoria's Secret, pale stale males did, Stuff, 2020-02-07
  6. Harriet Walker, Push-up bras prove a bad fit for women in era of #MeToo, The Times, 2018-10-27
  7. Kate Finnigan, Soft focus: the new lingerie evolution, Finacial Times, 2020-07-08
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