Boombayah

"Boombayah" (Korean: 붐바야; RR: Bumbaya) is the debut single of South Korean girl group Blackpink. It was released coupled with "Whistle" as a digital single album titled Square One, on August 8, 2016 by YG Entertainment. "Boombayah" topped the Billboard World Digital Songs chart in the first week of sales. On February 24, 2020, "Boombayah" became the first K-pop debut music video to surpass 900 million views on YouTube.[4]

"Boombayah"
Single by Blackpink
from the album Square One
A-side"Whistle"
ReleasedAugust 8, 2016 (2016-08-08) (KR ver.)[1]
August 29, 2017 (2017-08-29) (JP Ver.)[2]
GenreEDM[3]
Length4:00
LabelYG
Composer(s)
Lyricist(s)
Producer(s)
Blackpink singles chronology
"Boombayah"
(2016)		 "Whistle"
(2016)
Music video
"Boombayah" on YouTube

Background and release

"Boombayah" was released on August 8, 2016 at 8 p.m. KST as a digital single titled Square One, coupled with "Whistle", through various digital music portals in South Korea.[5][1]

Music video

The music video for "Boombayah" was directed by Seo Hyun-seung,[6] who had previously directed the music videos of "I Am the Best" by 2NE1 and "Fantastic Baby" by Big Bang and it was released on Blackpink's official YouTube channel on August 8, 2016.[7][8]

On January 31, 2017, the music video for "Boombayah" hit 100 million views on YouTube, which makes Blackpink the fifth K-pop girl group to reach 100 million views, as well as the fastest debut music video of any K-pop act to reach this milestone. As of August 2020, the video has surpassed 930 million views.[9][10]

Promotion

Blackpink promoted "Boombayah" at their debut stage on SBS' Inkigayo on August 14, 2016.[11][12] They subsequently promoted the song for the two following weeks on Inkigayo,[13][14] and also performed "Boombayah" at the 26th Seoul Music Awards on January 19, 2017.[15].

Critical reception

Billboard K-Town's Jeff Benjamin said that they "embrace the hip-hop sensibilities and club-ready sounds with which their seniors gained an international following", referring to their labelmates Psy, Big Bang and 2NE1. He said "Boombayah" has "booming, exotic beats".[16]

Commercial performance

"Boombayah" entered at number 7 with 88,215 downloads sold and 1,866,737 streams in South Korea.[17][18][19]

In the United States, "Boombayah" topped Billboard's World Digital Songs for the week August 27, 2016.[20][21] In its second week on the chart, "Whistle" placed at number 3 for the week September 3, 2016.[22]

Charts
Chart (2016-17) Peak
position
Finland (Suomen virallinen lista)[23] 21
France (SNEP)[24] 196
Japan Hot 100 (Billboard)[25] 16
South Korea (Gaon Digital Chart)[17] 7
US World Digital Songs (Billboard)[26] 1
gollark: Technically, you could have a pipe filled with molten metal or something.
gollark: I had a somewhat sore arm and a headache the next day.
gollark: And I don't mean "meddling government bad", I mean "if the government seems like it might subsidize home buyers soon, you might want to hold off on buying a house", or "if taxes on property seem like they might increase, you might want to not buy a house".
gollark: What? No.
gollark: And future government policy, since they tend to meddle lots with this stuff. This is quite hard.

References
  1. "Square One – Single by BLACKPINK on Apple Music". iTunes. Retrieved August 18, 2016.
  2. "BLACKPINK「BLACKPINK - EP」を Apple Music で". iTunes. Retrieved August 8, 2017.
  3. "A Beginner's Guide To K-Pop Queens BLACKPINK". Idolator. August 3, 2017. Retrieved May 1, 2019.
  4. "BLACKPINK's "BOOMBAYAH" Becomes 1st Kpop Debut Video To Surpass 800 Million Views". AsianChingu. February 24, 2020. Retrieved June 29, 2020.
  5. "앨범 정보>멜론". www.melon.com. Retrieved August 18, 2016.
  6. Chu, Yanchingsally (August 5, 2016). "Blackpink Discloses the Teaser Image of its First Song 'Boombayah'". BNT News.
  7. BLACKPINK (August 8, 2016), BLACKPINK – '휘파람'(WHISTLE) M/V, retrieved August 19, 2016
  8. BLACKPINK (August 8, 2016), BLACKPINK – '붐바야'(BOOMBAYAH) M/V, retrieved August 19, 2016
  9. 박보람 (April 20, 2020). "BLACKPINK becomes only K-pop artists with 3 songs topping 800 mln YouTube views". Yonhap News Agency. Retrieved June 20, 2020.
  10. "BLACKPINK's "Kill This Love" Becomes Their 3rd MV To Hit 850 Million Views". Soompi. June 4, 2020. Retrieved June 20, 2020.
  11. "BLACKPINK – '휘파람'(WHISTLE) 0814 SBS Inkigayo". August 14, 2016. Retrieved August 18, 2016.
  12. "BLACKPINK – '붐바야(BOOMBAYAH)' 0814 SBS Inkigayo". August 14, 2016. Retrieved August 18, 2016.
  13. "BLACKPINK - '붐바야(BOOMBAYAH)' 0821 SBS Inkigayo : '휘파람(WHISTLE)' NO.1 OF THE WEEK". August 21, 2016. Retrieved May 5, 2017.
  14. "BLACKPINK - '붐바야(BOOMBAYAH)' 0828 SBS Inkigayo". August 28, 2016. Retrieved May 5, 2017.
  15. "BLACKPINK - '불장난 (PLAYING WITH FIRE)' + '붐바야 (BOOMBAYAH)' in 2017 Seoul Music Awards". January 19, 2017. Retrieved May 5, 2017.
  16. Benjamin, Jeff (August 16, 2016). "Blackpink's Major Debut: New K-Pop Girl Group Lands No. 1 & 2 on World Digital Songs Chart". Billboard. Retrieved August 16, 2016.
  17. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved August 18, 2016.
  18. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved August 18, 2016.
  19. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Archived from the original on September 13, 2016. Retrieved August 18, 2016.
  20. "World Digital Songs : Aug 27, 2016 | Billboard Chart Archive". Billboard. Retrieved August 18, 2016.
  21. "Blackpink's Major Debut: New K-Pop Girl Group Lands No. 1 & 2 on World Digital Songs Chart". Retrieved August 18, 2016.
  22. "World Digital Songs : Sep 03, 2016 | Billboard Chart Archive". Billboard. Retrieved August 25, 2016.
  23. "Blackpink: Boombayah" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved December 15, 2019.
  24. "Lescharts.com – Blackpink – Boombayah" (in French). Les classement single. Retrieved November 18, 2016.
  25. "Billboard Japan Hot 100 2017/08/28". Billboard Japan (in Japanese). Retrieved August 24, 2017.
  26. "Chart Search "Blackpink"". Billboard. Retrieved November 18, 2016.
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