Blippar

Blippar was the name of a technology company that specialised in augmented reality and of the mobile app it made.[3] The company was founded in London[4] and had offices in Singapore, Tokyo, New York, Amsterdam, Mountain View, San Francisco, Chicago, Los Angeles, Bangalore, Istanbul, & Delhi. The Blippar app let users look at real-world objects enhanced with text, music, games and digital graphics through their smartphone camera.[5] It created the first augmented-reality digital ad platform.[4][6] It focused on branded augmented-reality 'experiences' visible through the Blippar app.

Blippar
IndustryAugmented Reality
Founded2011
Founders
  • Ambarish Mitra
  • Omar Tayeb
  • Steve Spencer
  • Jess Butcher
[1]
DefunctDecember 2018
HeadquartersLondon
Number of employees
200[2]
Websiteblippar.com

On 17 December 2018, Blippar entered administration after investors blocked further funding having "burned through" $120 million in funding up until the time of its collapse.[7] According to the administrators' report, the remaining assets of Blippar (predominantly registered and pending patents and applications and registered trade marks and a small amount of office furniture and IT equipment) were sold to one of its shareholders for £450,000.[8]

References
  1. Lara O'Reilly (June 9, 2016). "AR startup Blippar has launched the visual browser it says could be 'bigger than the internet itself'". Business Insider. Retrieved January 14, 2018.
  2. "Blippar gets £1.5 million in financing from Barclays". Finextra. April 1, 2015. Retrieved January 14, 2018.
  3. "'Blipp It': Augmented Reality Comes to Advertising". Bloomberg. March 17, 2015. Retrieved January 14, 2018.
  4. Parmy Olson (May 8, 2017). "Augmented Reality Is Coming To Banner Ads". Forbes. Retrieved January 14, 2018.
  5. Jeff Bercovici (March 2017). "How the Quest to Build a Visual Wikipedia Started in the Slums of New Delhi". Inc. Retrieved January 14, 2018.
  6. Paul Sawers (June 7, 2011). "Blippar: an augmented reality app that brings brands to life". The Next Web. Retrieved January 14, 2018.
  7. "Blippar sinks into administration after funding dispute between investors". www.telegraph.co.uk. Retrieved 2018-12-18.
  8. Sawers, Paul. "Blippar to continue as a new augmented reality company after selling IP assets to investment fund" VentureBeat, January 23, 2019
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