Beko

Beko /bɛkoʊ/ (sometimes stylized as beko) is a Turkish major appliance and consumer electronics brand of Arçelik A.Ş.[1] controlled by Koç Holding.

Beko Elektronik Karman
Anonim Şirket
IndustryMajor appliances
Small appliances
Electronics
Technology
FateMerged with its parent company
Founded1969
FoundersVehbi Koç, Leon Bejerano
HeadquartersIstanbul, Turkey
Key people
Vehbi Koç (Founder)
ProductsProducts
Laundry machines and dryers
Refrigerators
Freezers
Dishwashers
Kitchen stoves
Room air conditioners
Microwaves
Ovens
Counter top appliances
Audio products
Visual products
TV sets
Laptop computers
Computer-related electronics
Media products
OwnerArçelik A.Ş.
ParentKoç Holding
Websitebeko.com

History
The old logo of Beko

Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş., the parent company of Beko, in 1955), and Leon Bejerano in Istanbul, Turkey, 1967. The company's name is a combination of the first two letters of the founders' surnames.

In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival Turkish electronics and white goods brand Vestel accounted for more than half of all TV sets manufactured in Europe.[2]

In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.[3]

At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities as a whole.[4]

Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such as television sets,[5] refrigerators, washing machines and dishwashers, in several countries.[6]

Beko changed its old logo for a new one in June 2014.[7]

Beko started selling its products in Egypt back in 2014. Currently it's gaining popularity and more market share. [8]

Incidents

Some Beko products have posed a safety risk to consumers who buy them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire.[9] Beko tried to state that the fault that led to Moloney's death was a 'tragic and isolated incident.'[10] However, the DCS 85W drying machine which was used by Moloney was already responsible for some twenty fires in the UK. Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.[11]

Beko has also come under fire for their poor reviews, especially in relation to aftercare. A Trustpilot survey found that 88% of customers rated Beko as 1/5 (the lowest mark) for quality and service, with only 6% rating their products and services as 'excellent.'[12]

Sponsorships

Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.[13] Beko is a partner of the Spanish football club FC Barcelona[14] since 2014 and Turkish football club Beşiktaş JK,[15] Turkmen football club FC HTTU[16] and has been one of the largest advertisers in the English Premier League since 2008,[17] and an official sponsor of the FA Cup.[18]

In New Zealand, Beko is a premier sponsor of Netball New Zealand. Beko is a premier sponsor of Volley Lube.

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References
  1. Arçelik A.Ş.: Brands
  2. Boulden, Jim (17 January 2005). "Turkey switches on to TV market". CNN.com. Retrieved 21 November 2011.
  3. "Koç Holding A.Ş. – Board of Directors' Report – Annual Report 2008" (PDF). Koç Holding. Retrieved 13 June 2012.
  4. "Annual Report 2009" (PDF). Arçelik A.Ş. Retrieved 13 June 2012.
  5. "Beko Türkiye: LED Televizyonlar". Archived from the original on 26 June 2012. Retrieved 30 June 2012.
  6. "Beko Brands". beko.co.uk. Retrieved 21 June 2012.
  7. FC Barcelona: "FC Barcelona and Beko sign global sponsorship agreement"
  9. Association, Press (8 August 2016). "Defective tumble dryer blamed for fatal fire in Birmingham". The Guardian. ISSN 0261-3077. Retrieved 21 July 2019.
  10. correspondent, Rebecca Smithers Consumer affairs (30 May 2017). "Beko issues tumble dryers safety alert over fire risk concerns". The Guardian. ISSN 0261-3077. Retrieved 21 July 2019.
  11. Association, Press (8 August 2016). "Defective tumble dryer blamed for fatal fire in Birmingham". The Guardian. ISSN 0261-3077. Retrieved 21 July 2019.
  12. "Beko is rated "Bad" with 1.0 / 10 on Trustpilot". Trustpilot. Retrieved 21 July 2019.
  13. FIBA: "FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup"
  14. "FC Barcelona extends sponsorship agreement with Beko | FC Barcelona". FC Barcelona. Retrieved 15 February 2018.
  15. Fanatik: "Beşiktaş Beko ile imzaladı"
  16. 4 ýyldan soň 4-nji çempionlyk Archived 21 July 2015 at the Wayback Machine
  17. SportsPro: "Beko teams up with The Football League"
  18. Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world"
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