Bejam

Bejam was a British frozen food retailer founded by John Apthorp in 1968, based in Stanmore.

Bejam
Private
SuccessorIceland
Founded1968
Defunct1989
HeadquartersStanmore, London,
United Kingdom
ProductsGroceries

History

In 1968, the concept of selling only frozen foods was a novel idea at the time, and Bejam grew out of Apthorp's existing family business of E. A. D. Apthorp, potato merchants who delivered in and around Edgware and Stanmore. Bejam also sold electrical appliances with the Bejam brand name, including freezers, refrigerators, microwave ovens and dishwashers.

Bejam bought the Victor Value chain of supermarkets from Tesco in 1986 and Wizard Wine in 1987.[1] In January 1989, Bejam was bought by its rival Iceland, despite still being a success and being three times bigger than the Iceland chain. The shops were rebranded to carry the "Iceland" name. Bejam is an acronym for Brian, Eric, John And Millie, the names of the Apthorp family members who were the company directors.

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gollark: I'd check but I bred all mine in the massbreed.
gollark: Wait, what about lineaged magma x xenowyrm?
gollark: It is Word of TJ09.
gollark: ``` Q: What are the mechanics of xenowyrm breeding?A: A pair with a xeno parent can breed: an egg of a non-xeno parent, a xeno like one of the xeno parent/s, a xeno based off the biome of a non-xeno parent (ie a volcanic parent can produce a pyro xenowyrm), or a random xenowyrm (when purebreeding or breeding to a dragon without a specific biome location, ie its biome is listed as "cave"). ```

See also

References
  1. "History - About". Majestic.co.uk. Archived from the original on 15 March 2017. Retrieved 26 March 2017.

Bibliography
  • Adrian Room, Corporate Eponymy: A Biographical Dictionary of the Persons Behind the Names, Page 17, McFarland & Co, 1992, ISBN 0-89950-679-8
  • Adrian Room, Dictionary of Trade Name Origins, Page 38, Routledge, 1982, ISBN 0-7102-0174-5
  • David Boylan, Antony Head, Corporate Finance: Principles & Practice, Page 314, Pearson Education, 2007, ISBN 0-273-70644-6


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